The document describes Hand in Hand, a zero-cost marketing strategy provided by Spirit Health Group to help hospitals build their oncology volumes and brand awareness. The program includes educational and promotional components to raise awareness about gender-specific cancers and the benefits of screening and early detection. Hospitals can host Hand in Hand events offering screenings and scheduling for tests, as well as fun couple activities, with the goal of motivating people to take action for their health and beat cancer.

1. Is your hospital searching for a zero-cost,
high-yield marketing strategy to build your
oncology volumes and brand awareness?
RAISING AWARENESS. BEATING CANCER.
SAVING LIVES. ONE COUPLE AT A TIME.
A CONSUMER AWARENESS AND EDUCATION
CAMPAIGN FOR U.S. HOSPITALS
Spirit Health Group® is proud to offer Hand
in Hand, a program designed to build your
hospital oncology volumes and expand brand
loyalty and awareness. This program includes
both educational and promotional components,
along with tools to seamlessly implement it in About Hand in Hand
your community as a stand-alone campaign, Hand in Hand is designed to raise awareness and educate
consumers, specifically couples, on the risks of gender-
or in conjunction with your existing outreach
specific cancers and the benefits of education, awareness,
initiatives — all free of charge. screening and early detection. When hosting a Hand in Hand
event, hospitals can plan to provide an assortment of
Spirit Health Group is providing the Hand in Hand screenings, including PSAs, mammograms and pulmonary
oncology marketing strategy at no cost to every function tests as well as on-the-spot scheduling for
colonoscopies and Pap smears. Hospitals can also plan to
U.S. hospital in honor of our friend and partner in incorporate fun activities that will appeal to couples, such
women’s health advocacy, Richard C. Ireland, as a “Night in Paris” complete with food and wine tastings,
founder of the Snowmass Institute, who lost his ballroom dance lessons or even an exotic cooking class.
battle with prostate cancer in 2010. Hand in The goal is to raise awareness and, more importantly, to
Hand is being offered to U.S. hospitals to help motivate women and men to take action for their health —
to beat cancer and save lives one couple at a time.
promote early detection and prevention of cancers
in men and women and to save the lives of your For more information on Hand in Hand and to receive this
complete program at no cost, please contact Dana Smith at
patients, one couple at a time.
dsmith@spirithealthgroup.com or call 561-544-0755 x 2034.