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VIRAL MARKETING
PRESENTATION BY:- Akhil Gupta
2
Definition
“Viral marketing is a phenomenon that facilitates
and encourages people to pass along a marketing
message.”
Advantages
• Cheap and low costs
• Extensive reach
3
Challenges
• Brand dilution
Avoid misinterpretation
Focus on entertainment (not brand)
4
Goals
• Sales increase
• Customer satisfaction
• Customer loyalty
• Increase traffic of websites
• Increase brand awareness
5
Tools & Instruments
E-mail & Websites
Forums & Social networks
Online Broadcasts & Podcasts
Instant Messengers
Online games | quizzes
6
Example Shareoption
7
Example Tell-a-Friend
8
Tools & Instruments
9
Conclusion
• Phenomenon that encourages people to pass
along a message
• Similar to a virus
• Many advantages and disadvantages
• Good and efficient way to advertise
10
Thank you for your attention!
11
ANY
QUESTIONS ?
12

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Viral Marketing