1. Product - Mix
By
Hassan Ali
M.com

2. PRODUCT MIX
Products of a company are called
PRODUCT MIX.
PRODUCT LINE
Close related products are called
PRODUCT LINES.
Important:
Any company’s product mix has 4 dimensions
i. Width
ii. Length
iii. Depth
iv. Consistency

3. Width : Number of different product lines
carries by the company.
Length : Total Number of items in the
product line.
Depth : Number of version offered of each
product in the line.
Consistency : Closely related the various product lines.

4. Unilever products

5. Consistency
PERSONAL CARE FOOD & DRINKS
Product Mix Length
Soap Shampoo Cream Toothpaste
Ice cream Tea
Lux
Dove
Lifebuoy
Clear
Dove
Lifebuoy
Close up
Pepsodent
Cornetto
Magnum
Lipton
Supreme
Ponds
Dove
Fair
& Lovely
Product
Mix
Depth
Product Line - 1
Product Mix Width
Product Line - 2
Product Line Length Product Line Length

6. Thank you