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A
PROJECT REPORT
ON
“A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH’’
SUBMITTED BY
AKASH RAJENDRKUMAR WANGI
HIRACHAND NEMCHAND COLLEGE OF COMMERCE
SOLAPUR
MBA PROGRAMME
2014- 2015
A
STUDY
OF
“A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH ”
PROJECT REPORT SUBMITTED TO
SOLAPUR UNIVERSITY, SOLAPUR
IN PARTIAL FULFILLMENT FOR AWARD OF DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
2014-2015
THROUGH
THE PRINCIPAL
HIRACHAND NEMCHAND COLLEGE OF COMMERCE
M.B.A. PROGRAMME
SOLAPUR
DATE PRINCIPAL
CERTIFICATE
This is to certify that work on the Project Report entitled,
“_____________________________________________
_____________________________________________”
Presented by Mr./ Miss _____________________________
in partial fulfillment of the requirement for the award of
Master’s Degree in Business Administration (M.B.A.) to the
Solapur university Solapur; has been carried out under my
guidance.
To the best of my knowledge and belief the matter presented
in this report has not been submittedearlier.
Principal Signature of Guide
HNCC, Solapur ( Mr. Vilas Balgaonkar)
Date
DECLARATION
To,
The Principal,
Hirachand Nemchand College of Commerce,
Solapur
Respected Sir,
I, the undersigned, hereby declare that Project Report
entitled “A STUDY OF IMPACT OF SOCIAL MEDIA ON
YOUTH” written and submitted by me to the University of
Solapur, in the partial fulfillment of requirement for the award
of Master of Business Administration M.B.A. under the
guidance of Mr. Vilas Balgaonkar is my original work. The
empirical findings in this report are based on the data collected
by myself. While preparing this report, I have not copied from
any other report.
I understand that any such copying is liable to be
punished in a way the University Authorities may deem fit.
Date: Signature of the Student
AKASH RAJENDRAKUMAR WANGI
Acknowledgement
It gives me great pleasure to thank all those who have helped
in this project entitled.
“A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH”
I would like to thank our Principal Dr. S.K. Shah, Head of
Department Dr. P. V. Dolas and my guide Mr. Vilas
Balgaonkar, for their valuable guidance.
I sincerely thank to my dear friends, family, and all
those who helped me throughout this project as they shared
their valuable information about the advertisement and its
impact on family health.
(AKASH RAJENDRAKUMAR WANGI)
-INDEX-
CHAPTER
NO.
TOPIC PAGE
NO.
1. INTRODUCTION TO STUDY 1-3
1.1 Introduction 1
1.2 Objectives 2
1.3 Scope & Limitations 2
1.4 Research Methodology 2
2. THERIOTICAL BACKGROUND 4
3. DATA ANALYSIS 5-19
4. FINDINGS 20
5. CONCLUSIONS 21
 APPENDIX
 BIBLIOGRAPHY
Chapter 1
Introduction to study
Chapter 2
Theoretical Background
Chapter 3
Data Analysis and Interpretation
Chapter 4
Finding
Chapter 5
conclusion
Appendix
APPENDIX
Questions
A study of impact of social media on youth
A} Demographic
1] Name:-_____________________________________________________________________
2] Gender:- Male Female
3] Age:-Below18 18-21
21-25 25-30 30 Above
4] Domicile:-
Rural Urban Semi-urban
5] Type of Family:-
Joint Nuclear Extended
6] Parent Occupation:-
Govt. Servant Agri. Private Work
Business Other
7] Monthly Family Income:-
Below 10000 10000-20000 20000-30000
30000-50000 Above 50000
B} About Social Media and Youth
1] At what age you started using social media?
Below 15 15-20 20-25 Above 25
2] Why do you use social media?
Entertainment Academic purpose social contacts
Others
3] Whether do you get any valuable information from social media?
Yes No
4] How many hrs. in a day you utilize for social media?
1-2 hrs. 2-5 hrs. 5-6 hrs. Above 6 hrs.
5] Do you use social media for any social services?
Yes No
6] Which type of social media do you use mostly?
Whatsapp Facebook Twitter Other
7] Do you stay comfortable in whole day without login in for social media site?
Yes No
8] Whether any conflicts arise in your family due to those social media?
Yes No
C} Consequence ofSocial Media
1. Strongly agree 2. Agree 3. Neither nor or Either or 4. Disagree 5. Strongly disagree
1] Wasted time
2] Attracted towards the social media
3] Misuse through social media
4] Feel unsecure to talk to with unknown one
5] Health problem due to social media
6] Mentally disturb
7] Use to help others
8] Logged by unknown one
9] Get frustrated by receiving unnecessary massage
10] Use for only entertainment
11] Only use for social work and chatting
Suggestions:____________________________________________________________________
Signature
Bibliography
Site Referred:-
1. Introduction to SNS technology, Retrieved on
Sept embe r 24, 2006 From www.wi -
fitechnology.com
2. Consumer Reports (2010). Social insecurity:
Whatmillions of online users don't know can hurt
them. Retrieved from http://www.consumer
reports.org/cro/magazinearchive/2010/june/elec
tronics-computers/social-insecurity/overview/
index.htm
3. Nie, N. H. & Hillygus, D. S. (2002). The impact
of internet use on sociability: Time-diary
findings. IT&Society, 1, 1 - 20.

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Akash rm prj.

  • 1. A PROJECT REPORT ON “A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH’’ SUBMITTED BY AKASH RAJENDRKUMAR WANGI HIRACHAND NEMCHAND COLLEGE OF COMMERCE SOLAPUR MBA PROGRAMME 2014- 2015
  • 2. A STUDY OF “A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH ” PROJECT REPORT SUBMITTED TO SOLAPUR UNIVERSITY, SOLAPUR IN PARTIAL FULFILLMENT FOR AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION 2014-2015 THROUGH THE PRINCIPAL HIRACHAND NEMCHAND COLLEGE OF COMMERCE M.B.A. PROGRAMME SOLAPUR DATE PRINCIPAL
  • 3. CERTIFICATE This is to certify that work on the Project Report entitled, “_____________________________________________ _____________________________________________” Presented by Mr./ Miss _____________________________ in partial fulfillment of the requirement for the award of Master’s Degree in Business Administration (M.B.A.) to the Solapur university Solapur; has been carried out under my guidance. To the best of my knowledge and belief the matter presented in this report has not been submittedearlier. Principal Signature of Guide HNCC, Solapur ( Mr. Vilas Balgaonkar) Date
  • 4. DECLARATION To, The Principal, Hirachand Nemchand College of Commerce, Solapur Respected Sir, I, the undersigned, hereby declare that Project Report entitled “A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH” written and submitted by me to the University of Solapur, in the partial fulfillment of requirement for the award of Master of Business Administration M.B.A. under the guidance of Mr. Vilas Balgaonkar is my original work. The empirical findings in this report are based on the data collected by myself. While preparing this report, I have not copied from any other report. I understand that any such copying is liable to be punished in a way the University Authorities may deem fit. Date: Signature of the Student AKASH RAJENDRAKUMAR WANGI
  • 5. Acknowledgement It gives me great pleasure to thank all those who have helped in this project entitled. “A STUDY OF IMPACT OF SOCIAL MEDIA ON YOUTH” I would like to thank our Principal Dr. S.K. Shah, Head of Department Dr. P. V. Dolas and my guide Mr. Vilas Balgaonkar, for their valuable guidance. I sincerely thank to my dear friends, family, and all those who helped me throughout this project as they shared their valuable information about the advertisement and its impact on family health. (AKASH RAJENDRAKUMAR WANGI)
  • 6. -INDEX- CHAPTER NO. TOPIC PAGE NO. 1. INTRODUCTION TO STUDY 1-3 1.1 Introduction 1 1.2 Objectives 2 1.3 Scope & Limitations 2 1.4 Research Methodology 2 2. THERIOTICAL BACKGROUND 4 3. DATA ANALYSIS 5-19 4. FINDINGS 20 5. CONCLUSIONS 21  APPENDIX  BIBLIOGRAPHY
  • 9. Chapter 3 Data Analysis and Interpretation
  • 13. APPENDIX Questions A study of impact of social media on youth A} Demographic 1] Name:-_____________________________________________________________________ 2] Gender:- Male Female 3] Age:-Below18 18-21 21-25 25-30 30 Above 4] Domicile:- Rural Urban Semi-urban 5] Type of Family:- Joint Nuclear Extended 6] Parent Occupation:- Govt. Servant Agri. Private Work Business Other 7] Monthly Family Income:- Below 10000 10000-20000 20000-30000 30000-50000 Above 50000 B} About Social Media and Youth 1] At what age you started using social media? Below 15 15-20 20-25 Above 25 2] Why do you use social media? Entertainment Academic purpose social contacts Others 3] Whether do you get any valuable information from social media? Yes No
  • 14. 4] How many hrs. in a day you utilize for social media? 1-2 hrs. 2-5 hrs. 5-6 hrs. Above 6 hrs. 5] Do you use social media for any social services? Yes No 6] Which type of social media do you use mostly? Whatsapp Facebook Twitter Other 7] Do you stay comfortable in whole day without login in for social media site? Yes No 8] Whether any conflicts arise in your family due to those social media? Yes No C} Consequence ofSocial Media 1. Strongly agree 2. Agree 3. Neither nor or Either or 4. Disagree 5. Strongly disagree 1] Wasted time 2] Attracted towards the social media 3] Misuse through social media 4] Feel unsecure to talk to with unknown one 5] Health problem due to social media 6] Mentally disturb 7] Use to help others 8] Logged by unknown one 9] Get frustrated by receiving unnecessary massage 10] Use for only entertainment 11] Only use for social work and chatting Suggestions:____________________________________________________________________ Signature
  • 15. Bibliography Site Referred:- 1. Introduction to SNS technology, Retrieved on Sept embe r 24, 2006 From www.wi - fitechnology.com 2. Consumer Reports (2010). Social insecurity: Whatmillions of online users don't know can hurt them. Retrieved from http://www.consumer reports.org/cro/magazinearchive/2010/june/elec tronics-computers/social-insecurity/overview/ index.htm 3. Nie, N. H. & Hillygus, D. S. (2002). The impact of internet use on sociability: Time-diary findings. IT&Society, 1, 1 - 20.