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2. Presented By
Abith.S
MBA
Student of
Jamal institute of Management

4. Vision :
Volkswagen is expanding the research and
development programme for long-term
electrification of drives with this
commitment. The three essential goals of
the fleet trial are:
The electric motors used in the test fleet
should be powered with regenerative
electricity.
The test vehicles store this energy using
the latest battery technology.
These batteries need to be particularly
durable and low cost to allow the electric
drive to make the breakthrough to mass
production.
Mission :
Company supports the protection of the
species in equal measure at all its plants.
Accordingly, nature conservation areas and
national parks should not be put to
economic use.

5. History of Volkswagen
1934 : The history of the Volkswagen brand began with the
“Käfer”; development work on this Nazi prestige project.
1937 : The “Gesellschaft zur Vorbereitung des Deutschen
Volkswagens mbH“ (Company for the Preparation of the
German Volkswagen Ltd.) was formally established.
1938 : The name was changed to “Volkswagenwerk GmbH.”
1945 : The company built its main plant in what has become
Wolfsburg. However, the outbreak of war and integration in the
arms industry prevented mass production of the Volkswagen
(“people’s car”) instead, military vehicles and other armaments
were produced using forced labor. After the war, the British
instructed Volkswagen to build the Volkswagen saloon

6. 1950 : The Type 1 (Käfer) model, and the Type 2 (Transporter)
model added.
1960 : Volkswagen became a symbol of Germany’s economic
miracle, above all as a result of the strong export orientation on
the part of the company converted into a joint stock corporation.
1970 : Innovative and flexible manufacturing systems made an
appearance.
1980 : led to the birth of a new generation of Volkswagens with
the Passat, Scirocco, Golf and Polo models. Growth was
boosted in the 1980s through advances in vehicle technology,
flexible production, and forward-looking international
cooperation.
• As its globalization advances, Volkswagen is emerging as one
of the world’s most successful volume car manufacturers, and
today offers cutting-edge solutions for future issues such as e-
mobility and digitalization.

7. Data collection & Analysis
1st - Gathered data from personal face-to-face interviews with the
Center for Alternative Fuels, Engines, and Emissions (CAFEE)
researchers who tested the VW diesel models.
Primary research source that described the event with details before
theEPA's official announcement of WW's violations.

8. 3rd - Analyzed WW's reactions through the press releases and
websites.
Important artifacts when gathering evidence on how VW managed
its crisis communication.
4th - Collected the contents from the mainstream media and then
reconstructed the progress of the crisis.

9. News and report articles served as the secondary research source
that provided insights on how the mainstream media reacted to VW’s
crisis communication efforts.
Accuracy of the news and report articles used in the analysis was
confirmed across multiple sources to produce accurate results for
certainty in data collection and analysis.

10. Volkswagen logo history :

11. Volkswagen Groups :
The Group comprises ten brands from five European countries:
Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, SEAT,
CUPRA, Audi, Lamborghini, Bentley, Porsche and Ducati. In
addition, the Volkswagen Group offers a wide range of further
brands and business units including financial services.
Volkswagen Financial Services comprises dealer and customer
financing, leasing, banking and insurance activities, and fleet
management.

12. Strategy of Volkwagen
CFO Targets
Focused financial steering of the transformation.
(allocation of resources to future topics)
Safeguarding and strengtheningour financial foundation.
( for continued investments in future technologies such as
electrification, digital technology and autonomous driving)

13. CFO Focus Areas
Focus on product transformation towards electric
Digitalization: Advancing in software/services
Group-wide cost & efficiency programs
Capturing group-wide synergies
Managing margins and Cash Flows

14. Key Successful factor of Volkswagen
The number of Volkswagen brand passenger cars sold came to
1,808,766 in the first half of the 2009/10 fiscal year. The Golf
was the mainstay of sales. Volkswagen commercial vehicles
sold 140,099 units in the first half of 2009/10. Scania’s sales
totaled 22,776 vehicles.
 In the region of Europe/other markets, the Volkswagen group
achieved unit sales of 1,730,018 vehicles in the first six months
of 2009/10. In North America, unit sales amounted to 238,595
vehicles. Unit sales in South America in the first half of 2009/10
came to 434,245 vehicles.

15.  Including the joint ventures in China, the Volkswagen group sold
899,286 vehicles on the passenger car markets in the Asia Pacific
region in the first six months of the 2009/10 fiscal year.
 The Volkswagen group has all major regions of the world. It is
multi-brand strategy and technological expertise and, as a result,
the youngest, most environmentally friendly and widest range of
vehicles are key success factors. We continuously expanding the
group’s position on the world’s markets in the process. The
Volkswagen group therefore expects the number of vehicles
delivered to customers in 2010 to exceed the 2009 level.

16. Volkswagen in India
Headquartered in Pune, Maharashtra, the Volkswagen Group in
India is represented by five brands: SKODA, Volkswagen, Audi,
Porsche and Lamborghini. The Indian journey began with the
launch of SKODA in 2001. Audi and Volkswagen entered in 2007,
while Lamborghini and Porsche were introduced in 2012. Today,
the Group upholds its mantle of superior engineering, with plants
in Pune and Aurangabad working seamlessly to manufacture the
world's most loved cars.
2007 : Volkswagen India launched in India with the iconic
Passat.
2008 : Launch of the Jetta

17. Volkswagen in India
2009 : Volkswagen brought in two of its globally popular
vehicles – the New Beetle and the high-end SUV Touareg.
2010 : Launch of Vento and the distinctly luxurious car
Phaeton.
2011 : Re-introduced the all new Passat and
the Volkswagen Jetta.
2015 : Launch of the 21st century Beetle.
2016: Introduction of the Volkswagen Ameo and the Polo GTI
2017 : Re-launch of the Passat and introduction of
the Volkswagen Tiguan

18. Volkswagen in India
2020 : Launch of the VolkswagenTiguan Allspace
2020 : World premiere of theVolkswagen Taigun
2020 : Launch of the Volkswagen T-Roc
2021 : Launch of the Volkswagen Taigun.
2022 : Launch of the Volkswagen Virtus

19. Thanks for the wonderful oppurtunity