PPT ON THE CONCEPT OF SERVICES MARKETING

1. THE SERVICE CONCEPT
RETAILING MANAGEMENT & SERVICES MODULE I
PRESENTED BY
AKASH MOLLA
VIVEK KUMAR

4. INTANGIBILTY

5. INSEPARABILITY

6. VARIABILITY | HETEROGENEITY

7. PERISHABILITY

8. OTHER FOUNDATION S OF
SERVICES MARKETING

9. THE SERVICE INDUSTRY
MARKET
SEGMENT
END
CONSUMER
BUSINESS
CONSUMER
TANGIBILITY
HIGHLY
TANGIBLE
SERVICE LINKED
TO
TANGIBLE GOODS
HIGHLY
INTANGIBLE
SKILLS OF
SERVICE
PROVIDER
PROFESSIONAL
NON
PROFESSIONAL
BUSINESS
ORGANIZATION
NPO
COMMERCIAL
DEGREE OF
REGULATION
HIGHLY
REGUALTED
REGULATED
NON REGULATED
TYPE OF END
CONSUMER
CONSUMER
SERVICES
BUSINESS TO
BUSINESS
INDUSTRIAL
SERVICES

10. 7 PS OF SERVICE MARKETING
MIX

12. IMPORTANCE OF SERVICES MARKETING
Relationships Are the Key
Multiple Touch points
Feedback Improvements
Services Proliferate
Technology Impacts

13. GROWTH IN
SERVICES IN INDIA
Services GDP
FDI in the Services
Sector
Market Size
Government
Initiatives
Future Prospects

14. GROWTH OF
GLOBAL SERVICES
MARKETS
Increased Demand
for Firms Services
by Both and
Households
Separation of
Service Suppliers
Standardization of
Service Delivery
Processes

15. THANK YOU