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How to increase ReTweets
in Twitter
Presented By
Group 3
FT13110 Ankita Singh www.ankitasingh.com
FT13120 Chitvan Keith www.myguiltyindulgence.blogspot.com
FT13197 Yagnesh Desai www.yagneshdesai.com
FT13283 Tilak Kumar Shrivastava www.tilakshrivastava.com
FT13402 Akash Agamya www.akashagamya.com

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RETWEET
Re-tweets are when someone
else "tweets" your message or,
in other words, reposts your
message to all of their
followers.

3. Why do you want Re-tweets? 3
• Increased online exposure in other people's networks
• Message spread further than just your own followers
• Helps in increasing brand awareness
• Increase visits to blog, website or increase in foot traffic
to business
• Boost in your amount of Twitter followers
• Increased credibility - more the number of retweets more
credible the source is.

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FOLLOW AND ENGAGE
• Following and retweeting others increases your presence on twitter
• It adds to your social networking Karma – “What goes around comes
around”
• The top 3 most powerful brands on twitter based on twitter updates
– G1 : A brazilian news portal – 252,889 updates
– Huffington Posts – 202,074 updates
– Fox news - 157,545 updates
Source : tweet.grader.com/top/brands

5. Timing is important
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Tweet at the right times • It may make sense to share
content more than once to
•This is probably the most
appeal to people in different
important point. There’s no
territories. Your followers
point pushing out tweets when
won’t mind so long as you
your followers aren’t tuned in to
space out the tweets (we
Twitter.
typically wait seven or eight
•Professionals- 9 am hours, to hit new timezones
•Youth- 10 pm at peak times).
• The alternative, for brands /
Retweet yourself bloggers with an international
•Posting the same tweet twice, presence, is to create
specific Twitter accounts for
albeit at different times of the
specific territories (something
day is a good practice esp. for
I’ll explore in more detail
brands with a global audience.
soon).

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What’s the “matter”
Fill the gaps Internal linking
•It’s really important to point
•It is always a good idea readers at other articles that
to consider the uniqueness of you have published in the past.
your content. A quick scan If they read two articles, rather
than one, then you’re doubling
around on Twitter Search is the chances of a retweet (as
helpful in seeing what’s out well as reducing your bounce
there rates / increasing your page
impressions)
•If there are similar posts then •Internal linking is great for
figure out how to position SEO too. People will share
(interesting / useful /
yours so it is different enough entertaining) content
from the rest, to encourage regardless of how they find it.
sharing beyond your own
network.

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Write fast, edit slow Understand the value of in-
•There is a link between the depth content
time spent crafting a post •It has been observed that
and the amount of retweets it
will generate. It’s a good news stories have high
practice to crank out 80% of bounce rates, while meatier
a blog post in 20% of the posts are much stickier and
time, and then spend the have a longer shelf life. They
other 80% of your time attract the highest number of
finessing the post, finding
examples and reference retweets, while also driving
material, backing up posts readers deeper into our site.
with stats, hunting for
internal links, and generally
tidying things up.

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Be useful / helpful / informative
 Readers are likely to share  Entertainment-orientated
a blog post if it has helped posts are good too,
them in some way. They’ll especially on Friday
also be more inclined to afternoons when the brain
remember you / your brand, is shutting down for the
and some of them will weekend (although this, for
become new followers. us, isn’t a peak time for
Twitter activity).

9. Be useful / helpful / informative
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The ‘65 character rule’ Witty vs descriptive?
•Trying to abide by the 65 •Descriptive headlines work
character rule when writing
headlines helps.The idea is best for search, but
to leave enough space for people unorthodox headlines stand
to append a tweet with their own
comments out from the crowd on the
social platforms like Twitter
Using right adjectives (much in the same way that
•They’re persuasive and can give they used to stand out on
your headline a distinct tone of
voice. Google News).
•They are also great for retweets, •A headline that possesses
as sometimes it appears as if the
retweeter has inserted the verve should generate a
adjective into the headline higher clickthrough rate than
(sometimes they do, if you omit
them). one that looks flat.

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Be useful / helpful / informative
Question-based headlines Use the right labels
•These can really help to kick •Consider what search
start a debate and / or queries people are using
provide some much needed before determining what
answers (which can form the headline to use. Google
basis of new posts). Trends can help you with this.
Questions can be great for
search too, as many people
use them as search queries.

11. UTILIZE TOOLS
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1. http://bufferapp.com/
The Buffer app is a tool that allows one to easily bookmark
and schedule Tweets or Facebook updates from any browser
or mobile device.
Schedule your tweets : You can schedule your tweets to be
spread throughout the day so you don’t go through a reading
spree and inundate your followers with 20 tweets within an
hour.
Analytics and Insights : Analytics on your tweets which will
help determine what your audience loves, or doesn’t, out of the
content you share as well as the times of day you get the most
action on your tweets. Buffer produces statistics so you can
see how many people clicked on links you shared, the
estimated reach and the number of Retweets.

12. UTILIZE TOOLS
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2. TweetDeck
Desktop Twitter management tool
It has features of creating columns to organize your Twitter
activity as well as the ability to send longer messages using
their Deck.ly service which creates a shortened URL that
directs followers to the rest of your tweet beyond 140
characters.
Disadvantage is that it’s not a browser-based application

13. USE ANALYTICS 13
Use of Analytics is a good way to get twitter followers and improve your marketing experience. They can help you get
information such as user interests, retweets, demographics, time when users are most active, etc
Some of the analytical tools are –
1. Real-time Analytics
•Real-time Analytics gives you details of the people who are active users
and have tweeted in the last 10 minutes in real time. This helps
you determine the specific hour of the day when people are active.
•It’s a quick way to know when you should be tweeting
2.Klout Moments
•This allows you to see your influential tweets in the last 90 days. Here
you can get insights about the type and topics of tweets your followers
are interested in
3.Klout Influencers
•Who are the influential users who have spent time engaging with you?
Klout gives you a list of users who have previously engaged with you
arranged according to their Klout scores. This is one way to identify and
target influential users who may add more value to your networking

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