Potential dealers analysis - Exploring new business opportunity in udaipur city

1. 
Presented To: Presented By:
Mr. Pushpender Singh Akansh Chand
MBA 3rd Sem
Presentation on
Berger Paints (I) Ltd.
Topic
‘Potential New Dealers Analysis-Exploring New Business
Opportunities in Udaipur City’
14/7/2017

2. 
 Berger Paints has come a long way since its inception in 1923.
 In the 18th century, a young chemist LEWIS BERGER was
manufacturing Prussian blue using a secret process that every designer
& householder coveted.
 Berger Paints India Limited as a company started in 1923 as
Hadfield's (India) Limited.
 India's first industrial towns close to Kolkata in Howrah, Bengal.
 Headquarter in Kolkata, West Bengal, India
Introduction
2

3. 
 Chairman's:
a) Mr. Kuldeep Singh Dhigra
b) Mr. Durubachan Singh Dhigra
 Director’s:
a) Kamal Ranjan Das
b) Naresh Gujral
c) Pulak Chandan Prasad
 Managing Director
a) Abhijit Roy
b) Rishma Kaur
3
Key People

4. 
 To open the new dealers in the Udaipur city for Berger.
 To know the behavior of the dealers towards the Berger Paint.
 To increase the sale of Berger Paint in Udaipur city.
 To find the potential counter for Berger paint.
 To increase the dealership of Berger Paints.
4
Objectives

5. 
 Primary Data:
Primary data is collected by Questionnaire or face to face interviewing the
dealers.
1. Sample Area - Udaipur City
2. Sample Size - 92
3. Sample Unit – 9
4. Sample Technique – Stratified Sampling
Quota Sampling
Random Sampling
 Secondary Data:
I. Bergerpaints.com
II. Wikipidia.com
III. Slideshare.in
5
Research Methodology

6. 
 Research Design:
Dealers analysis Exploratory research design used.
 Research Instrument:
i. Set the questionnaire one for the Dealers were used.
ii. Most of the questions were open ended.
6
Cont..

7. 
 Perfect monopolistic market for Asian Paints.
 Weak market captured by the Berger paints in Udaipur City.
 Most of the dealers are interested to sell only Asian Paints products.
 Asian Paints is the biggest competitor in the market.
 Out of the sample surveyed, it is found that company has great opportunities
in the market.
 Most of the contractors are satisfied with the paint quality of Berger, mostly
the primer.
7
Analysis & Findings

8. 
 Berger Paints is a preferred brand in India but on the basis of the survey there
are some fields that are yet to be more emphasized which can improve the
sales volume in the near future are stated as follows :-
 Alternate distribution channel demanded for the training programs based on
the new product launches.
 Berger should also concentrate on rural markets.
 Dealers want to improvement in transportation at town.
 It would be beneficial for the company if they can increase its sales and
distribution in villages.
8
Recommendation

9. Limitations
 Survey area was confined to Udaipur City, Rajasthan.
 Survey was totally confined with small and big dealers and no builder was
contacted.
 Time span was limited to 1 month.
 Questions were mostly open ended.
 There was less scope of feedback from end customers.
Scopes
 This study can be used by the company to convert more dealers into dedicated
Berger Paints customers.
 Analyses the requirements of the alternate channels and devise strategies of
market penetration.
 Make a quantitative research and analysis of the effectiveness of its sales
force.
9
Limitation And Scopes

10. 10