A BUSINESS REMODELLING PRESENTATION FOR A INTEGRAL DESIGNER LABEL/

1. Integral Design Studio
PRESENTING THE EIGHT
PATHS OF GROWTH TODAY
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2. ELEVATE
DESIGN
BEYOND
BEAUTY &
VANITY
>
UTILIZE
FASHION
AS TOOL
FOR
CHANGE
>
INVOKE
BUSINESS
TO
SUPPORT
CSR
>
GARNER
RIGHT
PARTNERS
FOR
HOLISTIC
GROWTH
>
REACHING TOWARDS A
DIFFERENT IDEA OF FASHION
A MISSION OF ANOTHER KIND
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3. THE RULE :
GROWTH IS ‘ONE SEGMENT AT A TIME’ (CORE COMPETENCE MAXIMIZATION). APPAREL
BUSINESS IN INDIA, WORKS WHEN ITS MINIMUM 10-15 CRORE TOP LINE PER CATEGORY. NEW VENTURES ARE
CRITICAL AT THEIR INCEPTION & COULD FLOAT EITHER WAYS. IDEAS THAT DO NOT TAKE OFF
SHOULD BE PHASED OUT PROMPTLY TO AVOID THEIR IMPACT ON PERFORMING CATEGORIES. OVERALL 1-5% OF
REVENUE ARE HIGH-RISK AREAS THAT NEEDS REVIEW.
WOMENS
WEAR
50-60%
HOME
20-25%
ACCESSORY
20-25%
OTHERSTEXTILES
YOGA
WEAR
SOCIAL
PROJECTS
10-20%
RETAIL
10-15%
FASHION
70-75%
BEING FOCUSSED ON
THE DIRECTION WE
WISH TO CREATE
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4. LUXORE
EXTRAVAGANT
IMPECCABLE
HEIRLOOMS
CLASSSIC
NATURAL
RELAXED
TIMELESS
ARTSY
ASYMMETRICAL
ADVENTUROUS
EXCITABLE
ENSURE CREATIVITY & FASHION TO POSSESS THE QUALITIES OF
EXCLUSIVITY, COMFORT & RECALL VALUE.
DEFINE THE DESIGN PHILOSOPHY, PRICE WIDTH & AESTHETIC
BOUNDARIES FOR EACH CATEGORY/LINE. DEFINED CATEGORIES
TO BE FROZEN FOR A PERIOD OF 4-6 SEASONS (2-3 YEARS).
BRAND REINVENTION IS ESSENTIAL EVERY 2 YEARS.
A D H E R E T O D I S T I N C T Q U A L I T Y, P R I C E & A E S T H E T I C S
BOUNDARIES TO AVOID OVERLAP.
INSIST ON BRAND CONSISTENCY IN TERMS OF LABELING,
BRANDING & PACKAGING.
STANDING BY ABSOLUTE DISTINCTIONS
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5. C R E AT E A N O RG A N I C D I V I S I O N O F ( I N D E P E N D E N T )
WORKFORCE CONNECTED TO OTHER TEAMS. DEFINE R&R
(ROLES & RESPONSIBILITY) FOR TEAMS & TEAM MEMBERS.
FOCUS ON CORE COMPETENCE. PL AN RESOURCES TO
OPTIMIZE THE EFFORTS. NURTURE SYMBIOTIC PARTNERSHIP
WITH TEAM, VENDORS, PARTNERS & RETAILERS.
CONDUCT REGULAR REVIEW MEETINGS WITH TEAM ON
TARGETS, ACHIEVEMENTS & ROADBLOCKS. ENCOURAGE THE
SPACE FOR INTER-DEPARTMENTAL CONFRONTATION TO THE
BUSINESS IMPACTS.
EVERYONE DOES THEIR JOB & THE TEAM MOVES FORWARD
PLANNING &
PRODUCTION
WAREHOUSE/
INVENTORY
CONTROL/
SCM
ACCOUNTS
&
FINANCE
IT &
INFRA
MATERIAL
SOURCING
DESIGN &
PATTERN
MERCHANTS
OF
FASHION
MATERIAL
MAKING
BRANDING &
MARKETING SALES CUSTOMER
CARE
SALES
CHANNEL
& SALES
WITHIN AN ORGANIZED
FASHION HOUSE
WALKING TOGETHER AS THE PATHS MERGE
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6. APPROACH TOWARDS MULTI-CHANNEL STRATEGY AS PER TOPLINE REQUIREMENT.
ORGANIZE PRODUCTS & RESOURCES TOWARDS THE PLANNED MULTI-CHANNEL SALES.
INCREASE CONVERSION RATES (REACH VS REVENUE) BY BEING AT THE CONVENIENCE OF THE CUSTOMER.
* Parter Online :myntra, flipkart, asos, exclusively, indianroots, kimaya, styletag, perniaspopupshop, etc
* Experience Stores : Click & Mortar concept have exclusive samples presented in exotic space. Most products are presented in mega screen for customer to do
an hyper-online shopping experience. Payments are made at the store and goods delivered directly.
FLAGSHIP
STORES
MULTI
LABEL
RETAIL
JANAKI
CHAIN
BRICK &
MORTAR
*PARTNER
ONLINE
UPASANA
ONLINEONLINE &
E-COMMERCE
ORDER
FULFILLMENT
EXCLUSIVE
PARTNER
SHIP
FAIRS &
EXHIBITIONOTHERS
CLICK &
MORTAR
EXPERIENCE
STORES*
KIOSKS
REACHING OUT TO WHO MATTER MOST
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7. P L A N 3 6 0 D E G R E E M A R K E T I N G
S T R AT E G Y ( S O C I A L M E D I A &
TRADITIONAL MODELS) WITH PRECISE
CALENDAR.
NEVER MISS AN OPPORTUNITY TO TELL
(what we are doing?) OR ASK (what
is it my customer wants from me?)
SPEND WITHIN BUDGET S & USE
ANALY TICS TO UNDERSTAND THE
EFFECTIVENESS OF ALL MARKETING
SPENDS.
BELIEVE IN SILENCE, CONVEY THE SILENCE LOUDLY
SOCIAL MEDIA
FACEBOOK TWITTER INSTAGRAM PINTEREST BLOGS E-MAILERS
TRADITIONAL MEDIA
PRINT
MEDIA
CATALOGS HANDOUTS PR EXHIBITIONS HYBRID
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8. CONNECT THE DESIGN PHILOSOPHY TO BUSINESS DIRECTION IN
THEIR WHOLE ESSENCE. A IDEAL PHILOSOPHY C AN BE
SUPPORTED WITH A HEALTHY BUSINESS DECISION.
IN SITUATIONS OF CONFRONTATION, PREFER A SOUND BUSINESS
JUDGEMENT OVER EMOTIONAL DECISION.
FOCUS ON POTENTIAL PRODUCTS & PORTFOLIO - FOCUS ON
PERFORMERS, NURTURE THE POTENTIAL & SCRAPE OUT THE
DEAD-WEIGHTS.
NEW PROJECTS SHOULD HAVE A FEASIBILITY CHECKLIST ON THE
PRODUCT DEMAND, VIABILIT Y, MARKETING COST, TARGET
CUSTOMER & SCM.
ALLOW RUTHLESS REVIEW OF PRODUCT, PEOPLE & PERFORMANCE
WITHIN A TRANSPARENT ENVIRONMENT.
IDEOLOGY COMMERCE
=<
WHERE COMMERCE & IDEOLOGY CAN STAND TOGETHER
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9. BUILD A COMPANY DRIVEN BY GREAT TEAM INSTEAD OF
GREAT LEADERS.
BE VERY SELECTIVE (FINICKY) ABOUT WHO BECOMES A PART
OF THE TEAM (BOTH SHORT-TERM & LONG TERM)
ITS A TEAM NOT FAMILY, HIRING & FIRING SHOULD BE DONE
AT EQUAL EFFICIENCY.
GREAT
TEAM
GREAT
LEADER
>
CREATING A COMPANY WHERE PEOPLE MATTER
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10. * Ideal Inventory at the rate of 2X
(Holding stock to the value/units of
two months of sale or 60 days
inventory)
* COGS + Marketing Costs = 4M/F
( M u l t i p l y i n g F a c t o r ) t o M R P o f
product.
* Projected sales pattern may vary in
actual depending on the time of sale.
* WSP = Whole Sale Price (Billing
Price) excluding the Margins to the
retailers. MRP value calculated at an
Average Value of Rs. 2500/-
CURRENT
SALES *
PROJECTED 5 YEARS PLANPROJECTED 5 YEARS PLANPROJECTED 5 YEARS PLANPROJECTED 5 YEARS PLANPROJECTED 5 YEARS PLANCURRENT
SALES * YEAR-1 YEAR-2 YEAR-3 YEAR-4 YEAR-5
PROJECTED YOY GROWTH 100% 100% 100% 100% 100%
SALES PER DAY (In Units) 35 70 140 280 560 1120
INVENTORY PER MONTH (In Units) 2100 4200 8400 16800 33600 67200
TOTAL SALES PER ANNUM (In Units) 12600 25200 50400 100800 201600 403200
AVERAGE PER UNIT WSP ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000
TOTAL IN WSP (TOPLINE) (In Crore) ₹ 2.52 ₹ 5.04 ₹ 10.08 ₹ 20.16 ₹ 40.32 ₹ 80.64
TOTAL MRP VALUE ₹ 3.15 ₹ 6.30 ₹ 12.60 ₹ 25.20 ₹ 50.40 ₹ 100.80
TOTAL COGS @ 4 M/F (In Crore) ₹ 0.79 ₹ 1.26 ₹ 2.52 ₹ 5.04 ₹ 10.08 ₹ 20.16
FIVE YEAR PROJECTION PLAN*
* IMPORTANT : THIS PROJECTIONS ARE FOR ILLUSTRATION PURPOSE ONLY. ACTUAL PROJECTION MAY VARY
DEPENDING ON THE CONSTITUENT COMPONENTS.
SALES
FORECAST
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11. UPASANATHE EIGHT PATHS OF GROWING TODAY
HOLISTIC
APPROACH
FOCUSSED
DIRECTION
STRONG
CONVICTION
ORGANIZED
HIERARCHY
MULTI
CHANNEL
SALES
EFFICIENT
MARKETING
SOUND
BUSINESS
ETHICS
GREAT
PEOPLE
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12. THE RED DOT
WE ARE
REACH US AT :
w w w . u p a s a n a . i n
o f f i c e @ u p a s a n a . i n
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