SEO Stands for Search Engine Optimization. It is a process to increase organic traffic on your website. Learn more about what is SEO in our SEO Guide 2020

1. What is SEO
A Complete SEO Guide for
Beginners

2. What is SEO?
 SEO’ stands for Search Engine Optimization, it is the science and art of
getting your web-pages to rank higher in SERPs (search engine results
page).
 It is important to note here that SEO deals with only organic or unpaid
search results and sometimes on the sides of the organic search results
section on a SERP and has nothing to do with the paid ads that you see
below.

3. How Does Search Engines Work?
 Curious to know how Google or any other search engine provides almost
the perfect answer for your every query? Here you go:
 So when a user’s does a google search, they are not searching on the web,
they are searching Google’s index of the web. This means that Google has
billions of pages stored in his database and provides the best page from the
database, which addresses your query. Google looks at more than 200
ranking factors such as how many times does the page contains your
keyword, title and meta description of the website, URL of the webpage,
does the page include synonyms for the keyword, website structure,
backlink quality and many more. Check out this video of Google’s Matt
Cutts to understand more about how does search work:

4. How SEO Works?
 Now since you know how search engines work to address the user’s query,
we can know go ahead and see how your webpage can rank on SERPs.
This is where SEO comes into the picture. In simple terms, SEO follows
all google’s search guidelines to rank your webpage higher on SERPs.
Though Google considers more than 200 ranking factors, the most crucial
factor is to build quality content on your webpage, which addresses the
user’s query.

5.  Your SEO Team or your SEO Service provider should always follow SEO best
practices if they need your website to rank higher on SERPs. Search engine
optimization takes care of your on-page SEO elements such as adding relevant
content, title & meta description, URLs and various other factors. SEO also takes
care of off-page activities such as building links from related and high-quality
domains. Both these methods when combined with a proper SEO strategy, helps
Google to understand your webpage which ultimately leads to a higher ranking on
SERPs
 Read here to know more about What is SEO