A Seminar Report on Digital Marketing

1. A Seminar on
Digital Marketing
SUBMITTED BY:
AJAY DHANRAJ SIRSAT
BE-(CSE )
DIEMS, AURANGABAD
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2. Contents
 Why Digital Marketing?
 What is Digital Marketing?
 Traditional vs Digital Marketing
 Types of Digital Marketing
 Advantages
 How is SEO done?
 How to do PPC
 Online Money Earning
 Conclusion
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3. Why Digital Marketing
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4. What is Digital Marketing
 The promotion of products or brands via one or more forms of electronic media.
 For example, advertising mediums that might be used as part of the digital marketing
strategy of a business could include promotional efforts made via following:
1. Internet
2. Social media
3. Mobile phones
4. Electronic billboards
5. Television and radio channels.
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5. Traditional vs Digital Marketing
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6. Types of Digital Marketing
1. Email:
Think of Email marketing as the bridge between the top of your sales funnel and the
sales.
2. Blogging:
It may seem strange to see blogging on this list, because many of things we have
talked about may seem encapsulated in blogging.
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7. Types of Digital Marketing
3. Pay Per Click:
If done well, pay per click is one of, if not the fastest type of digital marketing to drive
targeted traffic to your web properties.
4. Social Media:
While one true unified definition of social media marketing exists many have
embraced the use of social platform to promote their brand.
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8. Advantage
 Fast availability of information.
 Allows companies to save money.
 Increasing the competition.
 Helps for expansion of the companies.
 Easy to promote their brands.
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9. How is SEO Done?
 SEO depends on many factors and algorithms created by Search Engines – 200+
Factors used by Google to Rank a Page.
 82% of the Search Users click on Organic Links
 SEO increases the Leads and Brand Authority
 SEO takes a Good time and Effort.
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10. How to Do PPC ?
 PPC can be implemented using these programs – Google AdWords – Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing
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11. Online Money Earning
 Google AdSense
 Affiliate Marketing
 Freelancing
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12. Conclusion
 With the advancement of the internet technologies the concept of digital
marketing has now been spiraling almost at a break-neck speed.
 ecommerce is the no more a new idea as a matter of fact in the mid 90’s when
internet popularized amongst common people.
 Digital Marketing has gained a definite dimension with the added techniques like
pay per click, SEO, Press Releases, Web Banners, Link Campaign.
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13. Thank You…!!
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