HR challenges and Digital Marketing - My guest Lecture at MDI Gurgaon on 9th July 2016

1. HR Challenges – Digital Marketing
Author: Ajay Chhabra

2. Agenda
• HR Key Challenges & Predictions
• Digital Marketing Trends & HR Challenges
• Author Introduction
• Discussions

3. HR Key Challenges

4. What are the major challenges of HR for the next ten years?
Deliver
Value

5. My
Prediction
What is the key message for head of HR Professionals Across India?

6. New
Reality
One of my prediction in 2015 has become reality in 2016 as reported by ET

7. Talent Leadership Culture
Focus
on TLC
What are the Primary Job responsibilities of HR Professionals?

8. Talk
Differently
Why HR Professionals have to speak different languages which dealing with different employees?

9. HR Platform
or Social
Networking?
Can someone from HR here can read the real story behind Linkedin.com Acquisition?

10. Niche
Portal
New niche Job Portals – (like www.digitaljobs.co.in) will be in demand and getting popular

11. Digital Marketing Trends

12. Moving Stats
Unprecedented
Growth
HR team has to weave the new hire story around Digital Media!

13. Media Consumption
Hiring Ads now
becoming
Updates!Targeting talent where they are generally found!

14. Whatsapp Groups
Whatsapp groups &
confidentiality of
company data!As HR your challenge is to provide them platform easier than
whastapp and yet secured on your servers!

15. Mobile First
A number of brands are trying mobile first as part of their digital strategy, so
even before TV or Print the launches are happening on Mobile and Digital
Smart phones as
BYOD in companiesHow do you secure mobile conversations while allowing them to
use Smartphone as a second or may be first device at workplace?

16. MOOCs
Large number of massive online portals are helping in learning &
development of employees all across
Revisit Learning &
DevelopmentHow do you utilize third-party online resources for L&D of your
own employees?

17. Content Marketing
Every brand is aspiring to be a publisher so as to have better connect
with the consumers at large. The original content and even third party
content has a role to play.
Innovative
storytelling!Can you become a storyteller and win your target audience by the
way of content marketing?

18. Data & HR
There are large number of organized and unorganized sources of data
within organization and its increasing.
Human Data
ScientistHow do you use massive data so produced within organization for
it’s benefit and growth?

19. Digital becoming
mainline media
Spends on digital media is on the rise and number of brands have shelved Print
and TV budget for Digital as the audience is spending lot of time on digital
HR Campaigns on
digital mediaHow do you convince your HOD on running your first company
culture campaign to be launched on digital media?

20. APPenomics
Economical transactions based mobile applications are becoming need of the
hour and mobile wallets are going to replace even banks in future….
First mobile App
from HR departmentWhat all features & functionalities your company HR app should be
utilizing so that it is used by all?

21. Start-ups 2.0
It’s a world of startups and funding the innovation. A large number of VCs are
funding innovations and larger corporations are re-thinking like start-ups….
HR Private Equity &
Innovations FundHow do you convince your board of directors on setting up
innovation seed fund for the future survival of your company ?

22. Emergence of
Games
Games help in increasing attention, improving engagement and increasing
productivity of employees
Games for
engagementHow do you convince your head HR to setup games zone at office?

23. Convenience shopping at
home
A large number of mobile applications are providing convenience shopping at home
from mobile devices. Some of the large e-commerce players have gone app version.
Employee
Productivity ToolsShould you tie-up with leading grocery apps so that
employee/partners save productive time?

24. e-commerce is
Commerce!
Smaller apps and e-commerce players are disrupting big brick and mortar industries
and are creating wealth for the brands… OLA Cabs is a great example here….
Innovative
storytelling!How do I leverage e-commerce for my talent, leadership and
culture growth?

25. Open Office Culture
World is moving towards open office and no cabin culture….
No Cabin Culture
How to ensure privacy and business confidentiality of certain key
departments?

26. Youth is
Empowered.
Mobile apps, connected economy, real time access, Wi-FI zones, video calling,
money wallets, education on the go is empowering the youth all across India….
Increased Gen y and
Gen Z at workplaceHow do you motivate a Generation Z employee?

27. Community Building &
Marketing
Brands are building and funding third party communities to have connect with the
consumers at ground, seek real-time-feedback and help them via product specialists and
influencers
Community building
& ModerationHow many digital communities and on what interest groups should
employees be a part of ?

28. Connected Social
Media
In today’s parlance brands are having an integrated approach for social media by
connecting various channels and trying to profile users likes and dislikes and doing
behavioral targeting
Social Media
GuidelinesHow do I build social media compliance guidelines for my
company?

29. Convergence of HR and Digital is on
See future today.

30. Author Introduction

31. Ajay Chhabra
Current: Founder & CDO, BGV Digital Pvt. Ltd
Core Strengths
 Developing Digital Marketing Strategy
 Extensive experience in online leads generation
 Hands-on experience on multiple global digital marketing
tools and technologies
 Advising the boards and working with CXOs for digital
transformation of the business
 Digital Marketing & Branding
Competencies
Domain
 Diversified business groups, consumer electronics,
Automobiles, FMCG, Technology, Mobile Handsets, Travel
and Media
 Sitecore / Adobe Experience Manager - CMS
 Hyperion/Brio BI Tools
 Exact target – Email Marketing
 SFDC – SFA tool
 Marketo / HubSpot – Marketing Automation
 Over 16 years of experience in digital marketing, branding & strategy formulation with extensive
experience across industries. Ajay has worked with multiple digital marketing agencies
including OgilvyOne Worldwide & McCann / MRM Worldwide and worked upon global digital
marketing projects including General Motors India
 In the client side role worked with The General Electric company (GE) in their Global
Healthcare marketing Headquarters role, reporting into Milwaukee, USA, and was responsible
for Global Digital Media planning and Content Marketing. Also helped GE other businesses as
well. He has worked upon a large number of global demand generation campaigns for X-Ray,
MRI and CT machines etc. Also launched global GE Healthcare website and did SEO for the
same. He has got number of awards in GE for his campaigns including India CEO award, MICT
Above and beyond awards.
 He has been an eminent speaker in the digital marketing space and have been a speaker &
panel leader at Cyber Media DQ Live 2015 on the topic of The Role of Chief Digital Officer.
Recently ET Now Business news TV channel has covered him in the program highlights and
have also been invited as a speaker at The Economic Times - Real Estate & Digital Marketing
Summit in 2014 for a special address and participated in panel discussions as well.
 Wide-ranging exposure in the digital marketing and branding in the industries like Diversified
business groups, consumer electronics, Automobiles, FMCG, Technology, Mobile Handsets,
Travel and Media. He has contributed to a number of article and won a number of awards in the
digital marketing space. He has also delivered guest lectures at MDI Gurgaon. BGV Digital is a
recent and his second venture which is a 360 degree digital marketing agency after A3R Digital.
 In entrepreneur role he has supported IMT Ghaziabad, Sharp Electronics, BenQ, Franchise
India, JBM Auto Limited, FranGlobal, BPL Healthcare, Ambica Steels Limited, Frontline
strategy, Appearition pty. Ltd. etc.
Certification/Training
 Got training for Microsoft Certified Solution developer
 D. Pharma, B.A., Masters in International Business
 Lean Workshops
 GE Crotonville – Foundations of leadership
 Inbound Marketing – HubSpot

32. Clients and Projects – Digital Marketing
 Digital Marketing Projects & Clients in Agency Role:
 General Motors, Hero Honda, Reebok, Coca Cola India, Tetra Pak India, Cycle Brand,
Microsoft, Business Octane, iGate Patni, VeriSign, Seagate, Tech Mahindra, Videocon
Mobiles, Motorola India, Micromax, BenQ India, Amadeus, Skyconnect, Sahara Group,
Vodafone, HT Media & Zapak.com.
 BI/ Analytics Projects and Clients:
 Airtel, Indiatimes.com & Ranbaxy Laboratories and Developed SI Partners for
Hyperion/Brio: HCL Technologies, Wipro Limited, Infosys Limited, Softcell Technologies &
Tata Consulting Services in India etc.
 CRM Program Trainer & Implementation:
 Tata Motors (Pan India)
 Client Side Role
 GE Healthcare – Global Marketing Hq. Team
 A3R Digital - Clients
 IMT Ghaziabad, Sharp Electronics, BenQ, Franchise India & BPL Healthcare etc.
 BGV Digital - Clients
 Franchise India, JBM Auto Limited, FranGlobal, Ambica Steels Limited, Frontline strategy,
Appearition pty. Ltd., Aptech – MAAC, RAM Led Solutions, KRV Physiotherapy &
healthcare, Transit Advertising, Seeds of Innocence IVF & Fertility centre, Metroplus
Lifestyle
Delivered Results in over 250 digital
marketing projects with over 100
mid-sized Indian and large MNC
global brands in last 10 years

33. Key Events – DQ Live 2015 – DataQuest – Cyber Media
https://www.youtube.com/watch?v=kmNwYBt3R7U
http://www.dqlive.in/delhi/speakers.asp
TV Interview - at ET Now Business News
Channel

34. https://www.youtube.com/watch?v=bu13kFIVx
BA
https://www.youtube.com/watch?v=pXdkmu83Gmg
http://www.slideshare.net/ajaychhabra/the-role-of-chief-
digital-officer
Key Events – DQ Live 2015 – DataQuest – Cyber Media
http://www.dqlive.in/delhi/speakers.asp
The Role of a Chief Digital Officer Fire side chat With Walmart India
CIO

35. The ET – Real Estate & Digital Summit - 2014
http://et-edge.com/red_delhi_speakers.php

36. Most Popular and Viewed Presentation on Slide share -
Over 5600 Views so far
The ET – Real Estate & Digital Summit - 2014

37. Recent quotes at FirstPost.com Article
http://tech.firstpost.com/biztech/digital-video-next-big-marketing-opportunity-322668.html

38. Publications and Awards
The New 8 P's of Agency Marketing www.bestmediainfo.com
http://www.bestmediainfo.com/2012/05/guest-times-new-8-ps-of-agency-marketing/
Marketing your Healthcare practice in the new Digital Age - CT Clarity Summer 2013, GE
Healthcare
http://www.miclarity.com/ctclarity/ct_clarity_summer_2013#pg42
Marketing Your Healthcare Practice in the New Digital Age - Medical Buyer Magazine
http://www.medicalbuyer.co.in/index.php?option=com_content&task=view&id=4617
Why digital transformation is a journey and not a destination “Quote”
http://www.dqindia.com/why-digital-transformation-is-a-journey-and-not-a-destination/
Best Digital Marketing Professionals – World Brand Congress
http://www.worldbrandcongress.com/mobbys_awards.html
GE Healthcare India CEO Award for Best Digital Marketing Campaign
Ogilvy’s Awards for best Digital Campaigns for Seagate and Motorola
Trainings Delivered-
Digital Marketing

39. Open for Discussions

40. Ajay Chhabra
Founder, Director and Chief Digital Officer - Brand Growth Ventures
BGV Digital Pvt. Ltd.
0091-8130940808
BrandGrowthVentures@gmail.com