Monitoring and Measuring tools for your social media accounts.

1. Social Media Monitoring tools
By
Funmi Ajala

2. Twitter Monitoring Tools
1) Twitonomy: Measure mentions, reach & conversions.
It is a monitoring and analytics tool that lets you measure mentions, reach, and even
conversions. You can track follower growth, click-throughs on your tweeted links,
mentions, retweets, favorites, and more. The service is free to use — just sign in with
your Twitter account and get started. (www.twitonomy.com)

3. Twitter Counter: Get email updates on your stats
It is simple and straightforward: Plug in your Twitter handle on Twitter Counter and
sign up to receive weekly emails containing your stats. You can also receive an email or
Twitter notifications whenever your account reaches a milestone, such as a certain
number of followers or tweets. The site offers paid versions with more detailed stats
and analytics, starting at $17 per month. (www.twittercounter.com)

4. TweetDeck: Track & search across accounts
This is multi-purpose tool that lets you customize your Twitter feed as well as track and
search. TweetDeck has features for monitoring multiple Twitter accounts, creating and
managing custom timelines, automated searches for keywords and hashtags, sending
out scheduled tweets, and more. (www.tweetdeck.com)

5. TweetReach: How far do your tweets travel?
Allows you to discover the impact and implications of your brand’s social
media discussions. This free monitoring tool shows you how far tweets
travel. You can search by Twitter name, URL, hashtag, or keyword phrase
and view reports that show the reach and exposure data for relevant
tweets. (www.tweetreach.com)

6. TwentyFeet: Set up alerts for your data
This tool was recently acquire by SumAll.
SumAll is the only reporting tool that can visualize your Twitter,
Facebook, Instagram, and YouTube accounts along with any other
service you use. Know which of your tweets, posts, photos, or videos get
the most engagement in seconds. (https://sumall.com/20ft)

7. General Tools
Hootsuite: is one of the best free social media management tools
available, and covers multiple social networks, including Twitter,
Facebook, LinkedIn, WordPress, Foursquare and Google+.
The weekly analytics reports and the excellent team management
facility (delegating tasks, sending private messages) can be very useful
when there’s more than one person handling the social media accounts.
(https://hootsuite.com/)

8. Social Mention: Quite popular among social media enthusiasts, Social
Mention monitors over one hundred social media sites. It is probably
one of the best free listening tools on the market, as it analyses data in
more depth and measures influence with 4 categories: Strength,
Sentiment, Passion and Reach. (www.socialmention.com)

9. Twazzup: Twazzup is great for social media beginners looking for a
Twitter monitoring tool. You just enter the name you want to track and
you instantly get real-time updates, meaning the most active top
influencers, top RTd photos and links, and most importantly, the top 10
keywords related to your search.

10. Gramfeed: Login to view your Instagram photo feed, likes and followers
and more. (www.gramfeed.com)

11. Flipagram: Bring Moments to life with flipagram!
Create, share and discover fun photo-video stories, set to music you
love! (www.flipagram.com)

12. Followerwonk: helps you explore and grow your social graph. You can dig into your Twitter
analytics to learn who your followers are, where they’re located, and when they tweet. The app
creates actionable visualizations that enable you to compare your social graph to others, as well
as find and connect with influencers. (https://followerwonk.com/)

13. Buffer is a great tool that will help you in two main ways. You can write a few of posts at a time
and choose which social profiles to send them to, and then Buffer will spread them throughout
the day or week so that you don’t have to be at a computer all the time in order to have a
social media presence. It also shortens your links and tracks engagement so you can see how
many people clicked on them. (https://buffer.com/)

14. Keyhole provides real-time social conversation tracking for Twitter, Facebook, and Instagram.
It helps you measure and amplify conversations around your brand and campaigns,
enables you identify prospective clients and influencers talking about (or looking for) your
services, and aids in driving engagement by finding and re-sharing relevant
content.(http://keyhole.co/)

15. Mention is one of the newer tools that replaced Google Alerts. (Google Alerts would send
emails notifying you whenever a keyword or phrase you specified was cited online.)
Mention is a way to visualize your online presence, separating the signals you want from the
rest of the noise online. The platform allows you to monitor millions of sources in real time and
in 42 languages, so you can react and interact. (https://en.mention.com/)

16. Mail me at funmiajala@ymail.com
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