Graphs from trailer questionnaire

1. GRAPHS FROM
TRAILER
QUESTIONNAIRE
I conducted this questionnaire in order to find out what my target audience think about horror film
trailers and what they believe make horror trailers good. I asked a series of questions to 100 random
people and this will hopefully give me enough information to help me create my own horror trailer.

2. WHAT IS YOUR GENDER
Male Female Other
From this graph, I can clearly see that the majority of my
audience are females.This shows me that my trailer has a large
amount of female viewers.This breaks stereotypes that females
do not like horror films.As a result, we will ensure to target our
female viewers by adding strong female characters in the trailer.

3. HOW OLD ARE YOU?
14-18 19-23 24-28 29+
This gives me an indication of the age group of our
viewers.This is useful as it shows us how gruesome
and terrifying we can make the trailer. If the trailer is
too scary, it will not be suitable for younger viewers.
However, if it is not scary enough, people may not
want to watch it.Thus, we have to come to a
compromise on how scary to make the film based on
our storyline.

4. HOW MUCH DO YOU
ENJOY HORROR FILMS?
1 2 3 4 5 6 7 8 9 10
This suggests that many people enjoy
watching horror films.This is useful as it
means that there is a high chance that people
will watch our trailer.The majority of the
sample really enjoy horror films, meaning that
they are more likely to find trailers in order to
find new films to watch.This is good for
publicity and making sure the trailer is well-
known.

5. HOW OFTEN DO YOU
WATCH HORROR FILMS?
Everyday Weekly Monthly Never This depicts that only certain horror films are
watched by people.As a result, the trailer must
be griping enough to make people want to watch
it. Also, we should ensure that the trailer attracts
all types of people to make them want to watch
the film with friends and family.

6. WHAT MAKES YOU WANT
TO WATCH HORROR
FILMS?
Adrenaline Mystery Entertainment Distraction Other
This question allows us to identify peoples
reasons behind watching horror films.This is
useful to us as it tells us how people like to spend
their free time.The most common answer was
for adrenaline.This means that we should
ensure that our trailer keeps people on the edge
of their seat, to interest them in wanting to
watch the actual film.Another common answer
was for entertainment purposes.Thus we will try
to make the trailer as gripping as possible using
various shots and sounds.

7. DO YOU PREFER FICTION
OR NON-FICTION HORROR
FILMS?
Fiction Non-fiction
This graph clearly shows me that the majority of the
audience prefer non-fiction films.This is useful to me as it
will allow me to come up with a storyline that seems real
and believable. Additionally, by creating a non-fiction film
will allow our trailer to be unique as it will be an original
idea that will stick to common horror conventions.

8. WHAT DO YOU THINK SHOULD
BE INCLUDED IN A HORROR
FILM TRAILER?
Blood Crime Scenes Dead bodies Children
Sharp objects Storyline/plot Main character Location
This graph gives an indication of what to include
in our trailer.This is useful as it tells how what
type of shots to shoot and what will grab the
viewer’s attention. Also, it allows us to identify
conventions that make horror trailers good.The
most common answer was having a good
storyline/plot and also blood.This is useful as it
will give as indication of what scary elements to
add into our trailer.

9. WHAT TYPE OF SOUND DO YOU
THINK SHOULD BE INCLUDED IN A
HORROR FILM?
Loud screams Build up of sound to a cresendo
Piano Whispers
Crying Voiceover
This graph gives us an indication of what sounds
to include.The most common response was a
build up of sound to a crescendo.This sound is a
common convention amongst horror films.As a
result, the sound that will be used in the trailer
will be very eerie and build up to create suspense
and fear.

10. WHAT SUB-GENRES DO YOU
PREFER?
Slasher Pyschological Thriller
Mystery Drama Supernatural
Comedy Sci-fi Sadistic
This question allows us to move away from a straight
horror film, and make something more diverse. By adding
sub-genres into the film will make it more scary.The most
common answer was a psychological horror.To
accommodate this answer, we will try to include some
scary psychological scenes in the trailer.

11. WHAT LOCATION DO YOU
THINK IS BEST FOR A
HORROR FILM?
Haunted house School Forest Other
This graph gives me an indication of where
to shoot our trailer. Shooting in a forest
seems to be the most popular location.This
is a common convention for non-fiction
horror films as it adds a sense of realism to
the film.Therefore out trailer will be shot a
Bedfont lakes were there is lots of open
space and forest like scenery.

12. WHAT IS YOUR FAVOURITE
FONT?
Type 1 Type 2 Type 3 Type 4
Type 1 Type 2
Type 3
Type 4
This graph clearly shows me which font is most popular
amongst our target audience. ‘YOU MURDERER’ was the
most popular font. As a result, this will be the font used in
our trailer and for my poster.

13. This graph allows me to identify my target
audiences biggest fears.This is useful to me as it
allows me to come up with a concept or
antagonist for our film trailer. Furthermore, by
identifying my audiences fear, allows me to make
a film that will relate to the horror genre.The fear
of the unknown seems to be the most popular
fear.Thus, our antagonist will either be wearing a
mask or be a spirit.
WHAT IS YOUR BIGGEST FEAR?
Unknown Spiders Snakes Things you can't see Drowning Clowns Other

14. WHAT IS YOUR FAVOURITE HORROR
FILM?
Woman in Black Insidious The Conjuring (1 or 2) The Purge Sinister Other
By asking our audience their favourite horror film,
allowed us to look at these trailers and see what
was good about them.This gave us an indication of
what people like to see and what we could
incorporate in our own trailer to make it good.