Project & Portfolio I: Week 1 Assignment

1. PERSONAL BRAND EXPLORATION
Aisa-Marie Arboleda
Project & Portfolio I: Week 1
January 8, 2023

2. As a kid, I’ve grown up loving Disney and sports. In
addition, I’ve dreamt of working for the Walt Disney
Company or the San Diego Padres but I didn’t know
for what position. Through my time working as a
Visual Merchandising Lead at Under Armour I
discovered my passion for marketing. My passion
for marketing has led me to Full Sail University
where I’m seeking to earn my Bachelor’s of Science
in Digital Marketing. With the knowledge I gain from
Full Sail University, I want to work as a digital
strategist for the Walt Disney Company or the San
Diego Padres.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Advertising and Promotions
Manager
• Advertising Sales Agents
• Search Marketing Strategists
BRAND ARCHETYPE - the
Entertainer. My primary goal as the
Entertainer is to live life to the fullest.
Entertainer’s are enthusiastic,
expressive, and love to tell jokes.
Digital Strategist for Films/Television
Picture Relevant
to Your Industry
Goes Here

4. Film and Sports Marketing
TARGET AUDIENCE
Ethan Crick
Outreach Plan:
• I will connect with him through LinkedIn
• The method of communication will be through LinkedIn
• I will message him through LinkedIn and follow up
within a week afterwards
Digital Marketing Senior
Coordinator at San Jose
Barracuda
Abiel Russom
Outreach Plan:
• I will send a request to connect with him through
LinkedIn
• The method of communication will be through LinkedIn
• I will message him through LinkedIn and follow up
within two weeks afterwards
Brand Strategist at The Walt
Disney Company
Shio Toyota
Outreach Plan:
• I will send a request to connect with her through
LinkedIn
• The method of communication will be through LinkedIn
• I will message her through LinkedIn and follow up within
two weeks afterwards
Film Marketing Manager at
Warner Bros. Discovery

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Be apart of Walt Disney’s Career Internship Program
‣ Network with 10 Walt Disney World Cast
Members
‣ Get 100 connections on LinkedIn
Mid Term: (2030)
• Be apart of the San Diego Padres Digital Marketing
Team
‣ Network with 10 San Diego Padres Marketing
Team employees
Long Term: (2035)
• Be apart of the Walt Disney Company’s Digital Marketing
Team
‣ Network with 15 Walt Disney Company’s
Marketing Team employees
‣ Get 300 connections on LinkedIn

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Visual Merchandise
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Time Management Novice / Adept / Expert
Superior Search Engine Optimization
SOFT
HARD
Novice / Adept / Expert
Content Marketing Novice / Adept / Expert
Creativity Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert

7. I help entertainment companies market their
content by sharing my knowledge of today’s
trends.
PROMISE

8. CREDENTIALS
Work Experience:
• Under Armour, Visual Merchandise Lead
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
• Business Administration, B.S., San Diego Miramar College
Awards:
• Under Armour Power of the Captain
Award

9. COMPETITION
Brian Mills
Industry Experience:
• No Relevant Marketing experience
Education:
• Master’s in Digital Marketing at Full Sail University (Exp
2023)
Leadership Experience:
• Science Teacher for the Osceola County School District
Skills and Proficiencies:
• Sales -zero endorsements
• Creativity Skills -zero endorsements
• Interpersonal Skills -zero endorsements
Aisa-Marie Arboleda
Overall Online Presence:
• He has 47 connections
• No banner image
• He has a professional headshot
• LinkedIn URL isn’t customized
• Grade: Poor, Average, or Superior?, 75 out of 100
Industry Experience:
• Visual Merchandiser at Under Armour
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
• Business Administration, B.S., San Diego Miramar
College
Leadership Experience:
• Merchandise Lead at Under Armour
• Lead other sales associates along side the
managers
Skills and Proficiencies:
• Merchandising- 1 endorsements
• Product Marketing - 1 endorsements
• Leadership - 1 endorsements
Overall Online Presence:
• She has 12 connections
• Banner image is customized
• She has a professional headshot
• LinkedIn URL isn’t customized
• Grade: Poor, Average, or Superior?, 75 out of 100

10. COMPETITION
Brooke Shippitka
Industry Experience:
• Manager/Social Media at Ye Olde
Brothers Brewery
Education:
• Bachelor of Science Digital Marketing at Full Sail
University
Leadership Experience:
• Assistant General Manager at Innisfree Hotels
• Manager at Ye Olde Brothers Brewery
• Restaurant Manager at Growing Santa Rosa
Enterprises
Skills and Proficiencies:
• Digital Marketing -zero endorsements
• Marketing Research -zero endorsements
• Strategic Communications -zero endorsements
Aisa-Marie Arboleda
Overall Online Presence:
• She has 213 connections
• She has a banner image
• She has a professional headshot
• LinkedIn URL is customized
• Grade: Poor, Average, or Superior?, 85 out of 100
Industry Experience:
• Visual Merchandiser at Under Armour
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
• Business Administration, B.S., San Diego Miramar
College
Leadership Experience:
• Merchandise Lead at Under Armour
• Lead other sales associates along side the
managers
Skills and Proficiencies:
• Merchandising- 1 endorsements
• Product Marketing - 1 endorsements
• Leadership - 1 endorsements
Overall Online Presence:
• She has 12 connections
• Banner image is customized
• She has a professional headshot
• LinkedIn URL isn’t customized
• Grade: Poor, Average, or Superior?, 75 out of 100

11. BRAND POSITION
For the marketing who need a digital marketer, I
provide knowledge in visual marketing and I’m up to
date with current trends and culture because through
my experience at Under Armour and at Full Sail
University I’ll help bring awareness to your brand.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon Cruise 2023
‣ April 6 - April 10, 2023 | Extended Stay America
Orlando, FL
• Cut the Chaos of Digital Marketing
‣ January 10, 2023 | Vision & Heels Deland, FL
• Brand Awareness vs Conversion
‣ February 9, 2023 | Feathr Gainesville, FL
Digital Marketing
• Primary Content: The type of content that I’ll be creating and
publishing online are customer testimonials, blog posts,
infographics, and polls.
• Primary Tools: I will us LinkedIn, Twitter, and Instagram to
post my content. New content will be posted every week.
• Website: I will use my digital portfolio site to help build my
name. My site will showcase relevant work and school
experience.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has had 10+ year experience
in either digital marketing or just marketing. Est
partnership 2023
Formal Education
• Bachelor of Science Digital Marketing (Exp 2024)
Technical Skills
• Digital Marketing - Full Sail University, April 2023
• Socail Media - September 2023
• Data Analysis - Full Sail University, 2023
Soft Skills
• Curiosity - Full Sail University, 2023
• Tenacity - Full Sail University, 2023
• Ability to Multitask - Full Sail University, 2023

14. Aisa-Marie Arboleda
You know with the on growing competition and resource shortage?
Well, what I do is bring my knowledge and skills to the table. In fact,
with my knowledge that I’ve gained from Full Sail University and
working as a Visual Merchandise Lead at Under Armour I will boost
your brand’s presence and help build loyal customers.

15. REFERENCES
Abiel Russom - brand strategist - The Walt Disney
Company - LinkedIn. (n.d.). Retrieved January 7,
2023, from https://www.linkedin.com/in/abiel-
russom-0801ba92
Brian Mills - LinkedIn. (n.d.). Retrieved January 8,
2023, from https://www.linkedin.com/in/brian-mills-
9069a5bb/
Brooke Shippitka - Greater cleveland | professional
profile - linkedin. (n.d.). Retrieved January 8, 2023,
from https://www.linkedin.com/in/brooke-shippitka
Entertainer Brand Archetype - Kaye Putnam:
Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, April
13). Retrieved January 5, 2023, from
https://www.kayeputnam.com/brand-archetype-
entertainer/
Ethan Crick - linkedin. (n.d.). Retrieved January 7,
2023, from https://www.linkedin.com/in/ethancrick
Google. (n.d.). Google Images. Retrieved January 8,
2023, from https://images.google.com/?gws_rd=ssl
Shio T. - LinkedIn. (n.d.). Retrieved January 7, 2023,
from https://www.linkedin.com/in/shiotoyoda/