Airdrie Economic Development's innovative online "TV" station, AirdrieNOW! TV was selected the winner of the 2010 Economic Developers of Alberta Creative Innovation award for medium sized municipalities. This was AirdrieNOW! TV's second award after winning an international marketing award in 2009.

1. Creative Innovations
AirdrieNOW! TV
“Airdrie has jumped
head first into the trendy world of
web video”
Jetvision
AirdrieNOW! TV
ECONOMIC DEVELOPMENT
Promotes Airdrie as a place to live, work & do business using emerging technologies
An interactive online video platform with leading-edge tools that goes beyond a
corporate video available on our www.airdrienow.ca website
Connects with local entrepreneurs, business and community leaders to produce video
testimonials
One of many Web 2.0 marketing tools used in the AirdrieNOW marketing campaign
that is cost and time effective
Videos are coordinated, produced, editted and published in-house by EcDev staff
Reaching our Goals
AirdrieNOW! TV is a major component
Stats
of our marketing campaign to promote Airdrie
as a location for business start-up or relocation -
5% business licensing growth in 2009
March 2009 - April 2010
Social Media is emerging as the next wave of
communications. AirdrieNOW! TV is a creative
4,100 Total Views
innovation for a modern, dynamic city
that embraces change.
22 local businesses profiled
Powerful video testimonials from local Over 60 Videos & 3 hours of
entrepreneurs and business leaders share the content
city’s entrepreneurial spirit and
community pride
AirdrieNOW! TV exclusively available on www.AirdrieNOW.ca
IEDC’s winner of the “New Media” Award for 2009*
* Population less than 50,000