1. Companies are Crazy for Cashless Incentives!
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$76.9 BILLION IS SPENT ANNUALLY
ON INCENTIVE TRAVEL, MERCHANDISE
AND GIFT CARDS
74%
22.6
Billion
MERCHANDISE
AND GIFT CARDS
INCENTIVE
TRAVEL
54.3
Billion
of U.S. businesses
contribute to
this total!
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PROVIDED BY: AIMIA CHANNEL AND EMPLOYEE LOYALTY TEAM
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AIMIA’S 2013 PROGRAMS FAST FACTS
#1 REDEEMING ITEM:
Keurig® Special Edition Home
Brewing System
#1 REDEEMING GIFT CARD:
Amazon.com Gift Card*
2,000 BUSINESS EXECUTIVES HAVE SPOKEN:
• Out of the businesses running non-cash incentive programs:
98% include merchandise or gift cards
#1 LONGEST RUNNING ITEM
(15+ YEARS):
KitchenAid® 5-Qt.
Artisan Stand Mixer
46% include incentive travel
INCENTIVE TRAVEL
DESTINATION (DOMESTIC):
Hawaii
• Most Popular Rewards:
#1 – Non-cash employee awards = 56% of U.S. businesses
#2 – Corporate Gift Programs
• Non-Cash Sales Incentives are Prevalent!
INCENTIVE TRAVEL
DESTINATION (INTERNATIONAL):
Bangkok, Thailand
In 1/2 Business Loyalty Programs
In 1/3 Customer Loyalty Programs
*Amazon.com Gift Cards (“GCs”) sold by AIMIA, an authorized and independent reseller of Amazon.com Gift
Cards. Except as required by law, GCs cannot be transferred for value or redeemed for cash. GCs may be
used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete
terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington
corporation. All Amazon ®, ™ & © are IP of Amazon.com or its affiliates. No expiration date or service fees.
In 1 /4 Channel Loyalty Programs
Source: Incentive Federation Study Shows Dramatic Market Growth in Use of Incentives
for Employees and Customers, Incentive Federation, October 14, 2013
FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM