1. Presented to:
Prof. Fahid Saleem
Presented by :
Aima Masood 0030
MC4

2.  As we have chosen the topic of impact of media on
children.
 Media?
“means of mass communication regarded collectively”
 The most popular form of media that adolescents use is
the
 Internet
 Televisions
 Movies
 Magazines
We are discussing here on televisions

3.  huge influence of media on children and
adolescents
 Media images frequently have an impact on
body image, alcohol, tobacco, and drug use, and
potential violent behavior
 You want to be someone, but not yourself
 influences on behavior

4. Mr. MalikTariq Mahmood.in the context of Pakistan (Allama Iqbal Open
University, Islamabad,2009)
He worked on ‘IMPACTS OF FOOD PRODUCTADVERTISEMENTSOF
PAKISTANTELEVISION ONTHE EATING HABITS OF CHILDREN’
This study investigates children's viewing habits of PakistanTelevision to find
out the impacts of food-products advertising on children's health. 40%
parents agree that PTV's ads affected the health of their children. Results
show that 23% children watch television up to 3 hours and 30% were
watched television up to 4 hours a dayThe results also show that (30%) of
children respondents watches PTV for more than four hours daily.The study
evidences that majority of children respondents are influenced by theT.V
advertisements

5. Content of American television, the
NationalTelevisionViolence Study
Federman, 1996, 1997, 1998) rigorously examined more
than 10,000 hours of programming across a variety of
channels, cable and noncable, at all hours of the day in three
consecutive years from 1994–1997.There was surprising
consistency of the data from year to year, with an alarming
amount of violence present. It was estimated that young
people view 10,000 acts of violence per year, with 61% of
shows containing violence of some kind.
(November 20, 2000. Dr.Villani is Medical Director, School
Programs, Kennedy Krieger Institute,Baltimore)

6. MUNNI RAY AND KANA RAM JAT 2010, said media has a
disturbing potential to negatively affect many aspects of
children’s healthy development, including weight
status, sexual initiation, aggressive feelings and
beliefs, consumerism and social isolation. Media also has
potential for positive effects on child health. We need to
find ways to optimize the role of media in our
society, taking advantage of their positive attributes and
minimizing their negative ones. The ultimate goal is to
reach youth with positive messaging. Embracing media
rather than trying to counteract it promises to be an
effective tool in shaping the behaviour of children and
adolescents.

7. We used questionnaire in order to collect data
for our research. Questionnaire consist 20
questions and is in closed end form. Our
sample size is of 35. For data collection we used
Punjab College.

8.  Questionnaire
 Some of the questions are listed below:
 Children imitate at home what they watch on television
1 StronglyAgree
2Agree
3 Neutral
4 Disagree
5 Strongly disagree
 Parents get children something that they see in commercials
1 StronglyAgree
2Agree
3 Neutral
4 Disagree
5 Strongly disagree
 Commercials stimulateChildren to adopt fashion trends
1 StronglyAgree
2Agree
3 Neutral
4 Disagree
5 Strongly disagree

23.  After collecting data and analyzing it we find
out that somehow it is true that media
impacts negatively on children & adolescents.
It changes their eating habits. Influence them
to imitate what they see onTV.

24.  As far as the limitation of our study is
concerned our questionnaire was being filled
in college, the respondents age is normally
the same their education level is also the
same we can’t have different opinion from
different people of different field.

25.  As media is negatively impacting the children
it is our recommendation to ask the
government to ban such programs which
contain harmful content which can affects
the metal state of the children. On parts of
parents we will recommend that have an eye
on your child when they are watchingTV and
try to skip those channels which you think
contains negative content.Try to make your
child being involved in physical activities.

26.  Reliability Statistics
Cronbach's Alpha N of Items
.650 25

27.  After conducting research we conclude that
Media is negatively impacting on children.
 As we show in reliability test the Cronbach's
Alpha is 0.653 which is near to 1.