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@_aijaz_
Aijaz Ansari
Congratulations!
You Shipped!
Congratulations!
You Shipped!
Now what?
Will it work?
Will it work?Will people like it?
Will it work?Will people like it?
will they be able to use it?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Are the gestures too confusing?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Are the gestures too confusing?
Why am I not getting reviews?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Are the gestures too confusing?
Why am I not getting reviews?
Why am
I getting 1-* reviews?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Are the gestures too confusing?
Why am I not getting reviews?
Why am
I getting 1-* reviews?
hould I bother with translations?
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Are the gestures too confusing?
Why am I not getting reviews?
Why am
I getting 1-* reviews?
hould I bother with translations?
Is this all even WORTH IT?
Delight
ReachDelight
ReachDelight
Grow
ReachDelight
Grow
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Analytics
Analytics
Trends
Analytics
Numbers
Analytics
Reviews
Analytics
Ranks
Analytics
Daily and Weekly Emails
Analytics
Geographical Distribution
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Localization
Localization
What AppFigures Showed Me
Localization
What AppFigures Showed Me
•11 Countries
•3 Languages
•81% of Downloads
Localization
Translation Services
A little pricey, but worth it
Have a human do it
Localization
XCode Code Snippets
Localization
XCode Code Snippets
Localization
XCode Code Snippets
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Communication
Communication
Website
FAQ
Videos
(YouTube)
Communication
Twitter
Communication
Facebook (Be ready to talk!)
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Request Tracking
Request Tracking
Request Tracking
Request Tracking
Request Tracking
Request Tracking
Request Tracking
Request Tracking
Version Control Integration
Request Tracking
Request Tracking
JIRA
Redmine
RequestTracker
FogBugz
...and many, many more.
(and pretty inexpensive, too)
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Update Management
Update Management
Data
Update Management
API
Update Management
API
http://example.org/view
Update Management
API
http://example.org/view
http://example.org/1.0/view
Update Management
UI
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Enhancements vs Bloat
Enhancements vs Bloat
What I wanted:
Enhancements vs Bloat
What I wanted:
Enhancements vs Bloat
Enhancements vs Bloat
What that user wanted:
Enhancements vs Bloat
What that user wanted:
Enhancements vs Bloat
What some users need:
Enhancements vs Bloat
What some users need:
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
Pricing
Pricing
Size of Audience
Pricing
Size of Audience
$1 $20
Wide
appeal Niche
Pricing
Perceived Value
Pricing
Perceived Value
$9.99 $3.99
$
Units
Pricing
Lower prices
mean
Lower Ratings
Pricing
Easier to lower prices
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request Tracking
Update Management
Enhancements vs. Bloat
Pricing
In Summary
Will it work?Will people like it?
will they be able to use it?
Are they even aware of this app?
Is it too expensive?
Is it too CHEAP?
What should the next upgrade have?
Are the gestures too confusing?
Why am I not getting reviews?
Why am
I getting 1-* reviews?
hould I bother with translations?
Is this all even WORTH IT?
In Summary
Analytics
Analytics
Localization
Analytics
Localization
Communication
Analytics
Localization
Communication
Request
Tracking
Analytics
Localization
Communication
Request
Tracking
Update
Management
Analytics
Localization
Communication
Request
Tracking
Update
Management
Enhancements
vs. Bloat
Analytics
Localization
Communication
Request
Tracking
Update
Management
Enhancements
vs. Bloat
Pricing
Delight Analytics
Localization
Communication
Request
Tracking
Update
Management
Enhancements
vs. Bloat
Pricing
ReachDelight Analytics
Localization
Communication
Request
Tracking
Update
Management
Enhancements
vs. Bloat
Pricing
ReachDelight
Grow
Analytics
Localization
Communication
Request
Tracking
Update
Management
Enhancements
vs. Bloat
Pricing
Thank You!
Questions?
@_aijaz_
http://TheJoyOfHack.com/

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