Agile Lean Ireland 2018 slides

1. Organisations Must Celebrate Failure to
Achieve Success

2. Aidan Casey
Senior Manager - Johnson Controls Cork
@aidanjcasey
https://medium.com/@aidanjcasey

4. BuildLearn
Measure
Build-Measure-Learn Loop
Eric Ries- “The Lean StartUp”

5. BuildLearn
Measure
Idea

6. BuildLearn
Measure
Idea
Hypotheses
Design Experiments
Test
Insight

7. ?

8. 25%

9. Carol Dweck “The Growth Mindset”

10. Growth Mindset
Failure is an opportunity to grow
I can learn to do new things
I like to try new things
Inspired by the success of others
Embraces challenges
Fixed Mindset
Failure is the limit of my abilities
I'm either good or bad at something
I stick to what I know
Threatened by the success of others
Gives up easily

11. Creating a Growth Mindset Team

12. establish trust

13. make it safe to fail

14. empower teams to solve problems

15. shift from feature factory
to laboratory

16. if experiments aren’t regularly
failing you aren’t moving fast enough

17. We believe that [building this feature][for these people]
will achieve [this outcome].
We'll know we are successful when [we see this measure].
Experimental Stories
Jeff Gothelf - “The Lean UX”

18. ICE SCORE (SUM OF SCORES) 3-30
IMPACT CONFIDENCE EASE
how big is the
potential impact
on the business?
how confident are
you that it will
work?
how difficult is it to
implement?
1 - 10 1 - 10 1 - 10

19. ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
Where do your customers come from?
What are they doing with the product?
How can you make money?
Are they coming back?
Are they sharing your product?
AARRR Metrics
Dave McClure - StartUp Metrics for Pirates

20. once an experiment is underway avoid
the temptation to change it in any
way

21. regularly brainstorm
new experiments

22. scrutinize every failure
for its learnings

23. In Summary
● failure is inevitable, embrace it
● shift from feature factory to laboratory
● growth mindset teams view failure as a starting point
● make it safe to fail
● add experimental stories to your backlog and prioritise them against delivery work
● consider ICE score & AARRR metrics
● scrutinize every failure for its learning

25. “Only those who dare to fail
greatly can ever achieve greatly.”
- Robert F Kennedy