This ppt. contain information about how to introduce new product in market.

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2. Group member
Ahsan 0018
Usman 0072
Ahmed 0073
Husnain 0202
Marketing Final
Project
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3. ESPRESSO
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4. STRENGTHS
WEAKNESS
OPPERTUNITES
THREATS
SWOT ANALYSIS
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5.  Skilled Labor Force
 Wood seasoning facility centre is available
 Suppliers of raw material are available
 Local tools available
 Strong historical background of craftsmen
STRENGTH
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6.  High cost of production due to high rate of raw material
 Lack of educated, certified and professionally trained, work force
 No Designing facilities available
 Unawareness of any quality control and standards
 Lack of international marketing skills
 Unavailability of ready-to use seasoned wood
 Fluctuating prices of the raw material.
WEAKNESS
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7.  Technical up gradation
 International exhibitions
 International warehouses
 Networking & linkages of cluster players/stakeholders
 Development of consortiums with specified objectives
OPPERTUNITIES
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8.  Migration of trained work forces from the sector.
 Raw material cost increase.
 Import of low price articles from other countries.
 Instable political set up of the country.
THREATS
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9.  Penetration Pricing:
 We are setting a low price to increase sales and market share.
Once market share and market has been captured well then we
will increase the price of our products.
PRICE
STRATEGY
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10.  Marketing strategy has the fundamental goal of increasing sales
and achieving a sustainable competitive advantage.
 We produce some new needy products.
 One to one.
 Online sale through blogs.
 We make things according to customer need or demand. We are
try to serve our people with great folding furniture . We produce
better quality things in order to satisfy our customers.
Marketing strategy
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11. SIZE PRICE (RS)
Small 3,999
Medium 4,999
Large 5,999
PRICE AND
SIZE
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12.  Space saving
 Appealing
 Comfortable
 Easy to move and carry
 Cost affective
 Status Concious
QUALITIES
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13.  We are starting this business because of beautiful interior
furniture which are commonly used.
 We have to earn profit from this business.
 We gave new idea to people about decorations pieces .
 We are promote our business through the way of marketing
through E-Commerce.
 We are produced better quality Products.
 We are trying to discover new things in this field.
Objective
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