Presentation created for #SMSSummit 2015 in NYC. This presentation was created in Keynote and was unable to export correctly to PPT form, so the videos are not viewable.

1. T H E H U M A N C O N N E C T I O N :
By Ahna Hendrix
B R I N G I N G T H E E M O T I O N B A C K T O
S T O RY T E L L I N G

2. “ I ’ V E L E A R N E D T H A T P E O P L E W I L L F O R G E T W H A T Y O U S A I D ,
P E O P L E W I L L F O R G E T W H A T Y O U D I D ,
B U T P E O P L E W I L L N E V E R F O R G E T
H O W Y O U M A K E T H E M F E E L . ” M A YA A N G E L O U
@ahnahendrix

3. N O T A S C H O O L G I R L .
@ahnahendrix

4. T R A V E L I N G
I S A
PA S S I O N .
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5. P R O U D TA R H E E L .
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6. W W W. A H N A H E N D R I X . C O M
L A U N C H E D M Y B U S I N E S S
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7. @ahnahendrix

8. O C T O B E R 2 0 1 4
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9. T H E A R C H T E A M , I . E . “ T H E A V E N G E R S ”
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10. W H AT I S
S T O RY T E L L I N G ?

11. Storytelling is an ancient art form of human expression to explain a series
of events through narration.
Storytelling with social media utilizes different types of media to connect with
its fans and followers by telling the story of a brand.
A brand is a business that has learned how to make its customers feel something
for it.
@ahnahendrix

12. W H Y I S S T O RY T E L L I N G
I M P O R TA N T T O S O C I A L M E D I A ?
1. Endears us to a brand
2. Helps us to remember a brand
3. Develops trust and credibility with a brand
4. Humanizes a brand
@ahnahendrix

13. W H Y A R E E M O T I O N S I M P O R TA N T T O
S T O RY T E L L I N G ?
1. Makes a story relatable
2. Creates a connection
3. Establishes loyalty
@ahnahendrix
4. Humanizes a story

14. H O W D O B U S I N E S S & E M O T I O N S M I X ?
1. Emotions are the primary driver of all of our online and
offline actions.
2. Emotional benefits make a business special.
3. Rational elements of a business do little to
differentiate it from the competition.
@ahnahendrix

15. @ahnahendrix

16. H O W D O W E E N S U R E T H AT
E M O T I O N S P L AY A V I TA L R O L E I N
O U R S T O RY T E L L I N G ?

17. H O W
1. Discover what our audience wants from us, beyond
the features
2. Develop and maintain a consistent brand voice
3. Personalize
4. Ask questions
5. Hone in on extreme emotions
@ahnahendrix

18. M A K E I T A C T I O N A B L E

19. V I D E O : JoeySalads (Vine)
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20. V I D E O : #WednesdayWisdom
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21. B L O G G I N G : Chris Brogan
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22. C U R AT I N G C O N T E N T:
Beyond Bending Yoga
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23. P I C T U R E S : Massy Arias
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24. P I C T U R E S :Dphotography Derrah
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25. P I C T U R E S :Humans of New York
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26. P O D C A S T S :
Pat Flynn - Smart Passive Income Podcast
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27. P O D C A S T S : Joyce Meyer
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28. W R A P - U P

29. We can’t get so wrapped up in the art of
storytelling that we forget who we are telling
stories to.