Ahmet Serhat Yakinoglu is an award-winning international sales director with 16 years of experience in technical sales, marketing, business development, and projects in construction chemicals, flat glass, fenestration, and sealants industries. He has led international teams and managed multi-million dollar budgets. Currently he is the Sales Director for Nedex Kimya Sanayi AS in Istanbul, where he has exceeded sales targets and expanded into new global markets.
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Award-Winning International Sales Leader Resume
1. 1
AHMET SERHAT YAKINOGLU, MS
347 42, Kadikoy / Istanbul / Turkey / +90 533 252 9208 / asyakinoglu@gmail.com /
https://www.linkedin.com/in/ahmet-serhat-yakinoglu-ms/
EXECUTIVE SUMMARY
Award-winning international sales director, with 16years ofexperience in advice intensivetechnical sales,
marketing, business development, and projects, in construction chemicals, flat glass and glazing,
fenestration, sealants industries, with an accountable, proactiveand fast approach, the involvement ofall
stakeholders to decision-making mechanism. International teams leader with a high degree ofintegrity,
humility and principled entrepreneurship.
Skills and areas of expertise:
- International Sales Generation - P/L Management - Remote Teams Management
- B2B and “C” Level Sales - New Market Entry Strategies - Outsourcing Advisor
- Trilingual Communications - Product Management - Networking
Languages /Work Permits
- Languages: Turkish – Native / English – Fluent / Italian – Intermediate/ Portuguese –Basic
- Work Permits: Turkey / Brazil
CAREER EXPERIENCE
Nedex Kimya Sanayi AS, Istanbul – Turkey – Jan2017 - Present
Nedex Group (€7 2Msales Y 2018) is producing chemicals ofprimary and secondary sealants, molecular
sieves, and spacer bars for flat glass glazing and fenestration markets, with over400 employees.
SALES DIRECT OR
Leading Turkey, Germany,and Bulgaria technical sales teams, administering all marketing and sales
activities.Maximumbudgetsupervising US$30M.
Promoted products to partners, positioning the products,pricing appropriately addressing market
needs, molecular sieves sales to regional distributors channel (30%oftotal export sales) increased by
67 %. Y oY increase achieved in sealants sales by 129%, and molecular sieve sales by 112%, exceeded
expectations, by end of2018.
Put forward the products’ technical features, functions, and effectively communicated all offerings to
prospects,entered the USA, Portugal, South Africa and Jordan Markets, bring forth Country Partners,
US$1.2Msales expected until the end of2019.
With the organization ofnew country partner, 6 out of8 biggest customers (75%) gained in Jordan,
with technical field visits. Country Partner and customers trained, sealant machines ofthe customers’
set-up, competitor products changed with Nedex.
New sample boxes formulated with the establishmentofproduction and sales cross-functional teams.
Sample sending costs reduced up to 60%, with new designs for each product group.
First time of the Nedex history,won the 3rd place award in Various Chemicals Segmentat the 2018
IKMIB (Istanbul Chemicals and Chemical Products Exporters Association) Export Stars Awards.
Sisecam / Trakya Cam Sanayi AS, Istanbul – Turkey – Jan 2013 – Jan 2017
Sisecam Group ($2.2BvalueY2015) operates in flat glass, glassware, glass packaging, and chemicals
businesses with over21.000 employees.
INT ERNATIONAL SALESMANAGER, LATAM,NA,APAC and Business Partners
Led a team of 2 staff, created NA, LATAMand APAC Sales Regions, directed JV sale operations at Egypt
and India. Maximum budget supervised US$17M.
2. 2
Developedmarket entry and pricing strategy in line with business goals and determined department
directions, generatedclientbase of32 from none, exceeded targets, yearly revenue enlarged
consecutively from zero to US$10M, US$13M, and US$17 Mequal to 11%oftotal international sales, by
the end of 3rd year.
Acquired 35%(3.8K MT) Market Share in Brazil and 12%(54K MT) in Korea Rep. from none, for
exportedfloat glass Market, by the introduction ofmissing products to 2 local producers, 7 key
wholesalers, and 8 big processors.
In India, training given to local JV Partner’s 4 major managers. And then, field visits made in Mumbai
and Delhi Regions. 3 new products presented, big clients account base raised5 (20%), in 14 months.
In Egypt, JV sales ascended by utilization ofpast Middle East customer network gained 4 big Syrian
customers. In 3 years, grew territory sales ofUS$1.5Mto US$2M, repetitively exceeded sales targets.
Ranked #1 in sales growth (%) and profit margins progressively, in comparison with other Inte rnational
Regions ofSisecam, with total sales ofUS$40Mfrom 2013to 2016.
Supervised a team of5 as the key user, in the renovation ofSAP project, improved with Deloitte. A
portal formed to receiveorders decreasedorder receiving times by 60%, customers startedto track their
orders’ status online, saleteams ordertracking and loading organization time saved 50%.
Sisecam / Trakya Cam Sanayi AS, Istanbul – Turkey – Jan 2012 – Jan2013
INT ERNATIONAL SALESMANAGER,MEA
Promoted to international sales manager, led a team of3 staff, and administered MEA Region and JV sale
operations at Egypt. Maximum budget managed US$17.5M.
Analyzed markets and competitors, define marketrequirements, challenged distribution network,
maintained sustainable order accumulation and expended customernumbers by 7 (30%).
With the execution ofsales and marketing plans, revenues increased US$1.9M(14%) from the prior
year, exceeded performance goals, and reached US$17.5M, 12%oftotal international sales.
Launched JV business in Egypt, attended BOD and sales meetings, formulated business model with
SWOT analysis. Started to supply missing products JV needed, and generated 3 Lebanesecustomers.
This resulted in US$1.5Min new business, in one year.
Presented a market feasibility report to top management, for Greenfield investment plan in Iraq.
Established connections with key oil / gas companies, government agencies, and processors, unrevealed
snapshot of investmentclimate. ROI, Strategic Analysis made, overview ofotheralternatives searched.
Sisecam / Trakya Cam Sanayi AS, Istanbul – Turkey – May 2010 – Jan 2012,
INT ERNATIONAL SALESEXECUT IVE,ME
Governed MERegion sales, maximum budgethandled US$10M.
Achieved accountdevelopment in Iraq and Lebanon Markets through attendance to exhibitions,
communication with governmentagencies;key accounts increment by 10. New clients contributed
US$2M (20%) oftotal earnings, by end of2011.
Initiated big customer search through internet, networking and visits, cold calls, productsamples sent,
presentations explained, exhibitions attended, SAP POS data managed;delivered total enlargement of
18 customers (70%).
This resulted in US$3.8M(60%) increase ofrevenues from the previous year, and equaled to US$10M,
11%oftotal international sales, in 1.5 years.
Prevented high amountofbulk ship glass breakages, for key Lebanese customers’. Production and
logistics cross-functional teams composed, reclamation process formulated,new packing standards
identified and lashing mistakes disposed of. Overhauling reduced glass breakages by 90%, and
customer satisfaction obtained.
3. 3
Sisecam / Trakya Cam Sanayi AS, Istanbul – Turkey – May 2007 – May 2010
INT ERNATIONAL SALESEXECUT IVE,Western Europe
Governed Western Europe Region sales, maximum budget handledUS$8M.
In Italy, challenged wholesalers network, trilingual communication helped at planned Market visits, the
company also started to serve final users segment besides distributors, and as a result, key accounts
raised by 6 (30%). New customers contributed US$750K (35%) oftotal Italy sales,in 2 years.
Avertedcustomer dissatisfaction oflate arriving trucks and documentation, composed ITand logistics
cross-functional teams. The new system sent truck platenumbers and documents,including ETA times
and product information. As a result, customers’ MRP utilized, late arriving trucks reduced by 85%.
Sisecam / Trakya Cam Sanayi AS, Istanbul – Turkey – Jun 2006 – May 2007,
MARKET ING ST RATEGIESEXPERT
Analyzed 4 big competitors’ marketing and expansion plans, constructed competitive product
comparison matrices.
Obtained European glass market prices through international visits, developed pricing strategies
collaboration with international sales department and estimated 20%better budget figures comparison
with the prior year.
Surveyed company’s future expansion plans and to create awareness ofthe arising opportunities,
through conducting environmental marketing studies, for flat glass sectors of Indonesia, Korea
Republic, Brazil, in 2007. Latterly, used these analyses and generated huge revenues.
Alisan Group, Istanbul – Turkey – Nov 2002 – Jul 2004
Alisan Group ($110M sales Y2015) is one ofthe most prominent Logistics Service Providers ofTur kish
market.
LOGIST ICSPROJECT SSUPERVISOR
Directed warehousing, transportation ofraw materials, invoicing, and customer relationships ofglobal
accounts like Johnson Diversey, Henkel, RB, and BASF. All complaints reduced by %80 by prior year.
Conducted transportation,warehousing projects for clients in the chemicals and FMCG industry.In 2
years, project sales account increased 8 (60%), resulted in a necessity to rent a new warehouse to serve
more clients.
Created an effectiveusage ofwarehousespace and shuttling services to RB, cut earlier costs 25%,
created an optimized shuttling and local transportation system for JDand saved 20%ofthe former
costs.
EDUCATION
GALATASARAY UNIVERSITY –MASTERS OF SCIENCE, Marketing and Logistics Management,
(Warehouse Safety Systems Major), Istanbul –Turkey, 2004
DOGUS UNIVERSITY –BACHELOR OF SCIENCE, Business Administration (100%Bursary),
(Finance Major), Istanbul - Turkey,2001
PERSONAL INTEREST / ACTIVITIES
An active person, enjoy basketball, soccer, walking, short trips, and DIY
Fine dining, cafe culture and an appreciation for new culinary tastes