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WordPress Live Session 3
By Nagdy.net
Security and SEO
Agenda
▪ WordPress Security
•How did your website get hacked?
•Security Best Practices
•Usernames and Passwords
•Themes and Plugins
•Hosting
•Updates
•Security Tweaks
▪ SEO
•On-page SEO
•Off-page SEO
•WordPress SEO
How did your website get hacked?
Although there are many different ways in which a hacker can break into a
WordPress website, the main techniques can be grouped together into four
categories (based on a recent study):
• 41% were hacked through a security vulnerability on their hosting platform
• 29% were hacked via a security issue in the WordPress Theme they were using
• 22% were hacked via a security issue in the WordPress Plugins they were using
• 8% were hacked because they had a weak password
WordPress Security
Usernames and Passwords:
• Never use ‘admin’ as your username.
• Create a master admin account and don’t create posts with it.
• Use a strong password. Use a tool such as:
http://passwordsgenerator.net/
• Free Tool to remember your passwords:
https://www.dashlane.com/
WordPress Security
How to Choose
Free Themes and Plugins:
WordPress Security
Premium Themes and Plugins:
• Nulled?
• Where to get?
• How to Choose?
WordPress Security
Hosting:
• SSL
• Firewall
• Backups
• DDoS protection (Distributed Denial of Service Attacks)
WordPress Security
Backups
• VaultPress
• BackWPup
• Duplicator
• UpdraftPlus
WordPress Security
Secure WordPress:
• Stay up to date: WordPress 4.5.3 (Maintenance and Security Release)
• Secure your wp-config.php
• Disable Plugin and Theme Editor
• Disable WordPress Debug
• Limit login attempts
• Security Plugins:
• WordFence Security
• iThemes Security
• Sucuri
• Keep your Computer Safe!
Search Engine Optimization
On-Page SEO:
• Titles
• Headings
• URLs (Permalinks)
• Images (Names and ALT)
• Page Content
• Page Speed
• Internal Links
Search Engine Optimization
Off-page SEO:
The biggest off-page SEO factor is
the number and quality
of backlinks to your website.
How to Get Backlinks?
• Awesome Content
• Guest Posts
Search Engine Optimization
WordPress SEO:
• Yoast SEO
• Titles and Description
• XML Sitemaps
• Noindex, follow archive pages
• Tags overuse
What’s Next
WordPress and eCommerce

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Live session 3 Slides

  • 1. WordPress Live Session 3 By Nagdy.net Security and SEO
  • 2. Agenda ▪ WordPress Security •How did your website get hacked? •Security Best Practices •Usernames and Passwords •Themes and Plugins •Hosting •Updates •Security Tweaks ▪ SEO •On-page SEO •Off-page SEO •WordPress SEO
  • 3. How did your website get hacked? Although there are many different ways in which a hacker can break into a WordPress website, the main techniques can be grouped together into four categories (based on a recent study): • 41% were hacked through a security vulnerability on their hosting platform • 29% were hacked via a security issue in the WordPress Theme they were using • 22% were hacked via a security issue in the WordPress Plugins they were using • 8% were hacked because they had a weak password
  • 4. WordPress Security Usernames and Passwords: • Never use ‘admin’ as your username. • Create a master admin account and don’t create posts with it. • Use a strong password. Use a tool such as: http://passwordsgenerator.net/ • Free Tool to remember your passwords: https://www.dashlane.com/
  • 5. WordPress Security How to Choose Free Themes and Plugins:
  • 6. WordPress Security Premium Themes and Plugins: • Nulled? • Where to get? • How to Choose?
  • 7. WordPress Security Hosting: • SSL • Firewall • Backups • DDoS protection (Distributed Denial of Service Attacks)
  • 8. WordPress Security Backups • VaultPress • BackWPup • Duplicator • UpdraftPlus
  • 9. WordPress Security Secure WordPress: • Stay up to date: WordPress 4.5.3 (Maintenance and Security Release) • Secure your wp-config.php • Disable Plugin and Theme Editor • Disable WordPress Debug • Limit login attempts • Security Plugins: • WordFence Security • iThemes Security • Sucuri • Keep your Computer Safe!
  • 10. Search Engine Optimization On-Page SEO: • Titles • Headings • URLs (Permalinks) • Images (Names and ALT) • Page Content • Page Speed • Internal Links
  • 11. Search Engine Optimization Off-page SEO: The biggest off-page SEO factor is the number and quality of backlinks to your website. How to Get Backlinks? • Awesome Content • Guest Posts
  • 12. Search Engine Optimization WordPress SEO: • Yoast SEO • Titles and Description • XML Sitemaps • Noindex, follow archive pages • Tags overuse