Email marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. Why is that? Email marketing has an ROI of Ksh.4300 ($38) for every Kenya Shillings / dollar spent, meaning it deserves a place in every marketer’s toolbox.

2. Does Email Marketing Work?
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3. Email marketing is a great way to get
customer feedback,
which is vital for building your startup.
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4. Startups??
Startups?? Startups??
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5. In nine out of ten cases, marketing
isn’t even the founder’s strong suit.
As a result, we often observe the
thousands of startups make the
same avoidable errors and mistakes.
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6. The more focused the effort, the
better chance for effective
results; without specific goals,
you’ll never know if your email
campaign was successful.
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7. Startups thrive on leads.
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What leads to start-up success?
The quality of the core team
i.e. their attitude, aptitude,
knowledge, competence and
skills, directly influence the
speed at which a startup achieves
its growth milestones.

8. Your goal as a startup is to
build interest, momentum,
and potential client or investor
engagement.
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