Featuring:
>>>The 3 Most Critical Actions You Must Take ASAP to Succeed in Social Media
>>>9 Steps You Can Take to Use Social Media Tools and Platforms to Meet Your Goals
>>>The #1 Concept That’s Fueling the Whole Social Media “Matrix
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Social Media 101 for Job Seekers in Supply Management
1. Social Media 101 for Job Seekers in Supply ManagementFeaturing the 9 StepsYou Can Take RIGHT NOW and Use Social Media Tools and Platforms to Meet Your Job Search Goals for Purchasing Agents, Procurement Managers, Supply Chain Professionals, & ISM/NAPMMembers Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
2. What You’re Going to Learn During the Next 45 Minutes… The 3Most Critical Actions You Must Take ASAP to Succeed in Social Media 9 Steps YOU Can Take to Use Social Media Tools and Platforms to Meet Your Goals The #1 Concept That’s Fueling the Whole Social Media “Matrix” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
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4. Featured in the “Ask the Experts” series, July AND August ’09 (Amoskeag Business Incubator and the Union Leader, NH’s largest newspaper)
5. Certified Social Media Strategists via Mari Smith’s inaugural program (Mari = “Pied Piper of the Online World” by FastCompany.com)
6. Chief Blogger for CareerResumes.com, 10/06 – 8/08Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
14. More than 43,000 professionals ISM’smission: “Lead the supply management profession through its standards of excellence, research, promotional activities, and education.” Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
15. What Are YOUR Goals? Prepare for a “passive offer” Seek out a new opportunity Position yourself as an expert Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
16. #1: Begin to Grasp What’s Possible Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
17. The Social Media Revolution http://www.youtube.com/watch?v=NhPgUcjGQAw Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
19. Going for It! NAPM/Utah Our network of procurement professionals can post events, special occasions, webinars and upcoming conferences. If we have a particularly unusual or challenging project we can post questions to our peers. Why reinvent the wheel, there’s a lot of knowledge to be shared and that’s why we belong to this organization. Also, on our social networking pages we can collaborate on new ideas, engage in discussions related to the purchasing industry, and post surveys. We can share useful articles and send links to our fellow procurement professionals. Just got your certification? Post it on Facebook and LinkedIn for instant notification to your peers. You can also post updates on your career achievements such as promotions, job changes or new openings in your office. --Donna Beaupre, CPPB & NAPM Utah Board Member, Sept. 2009 Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
20. #2: Adopt the Right Mindset Don’t be this guy! Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
21. YIKES!!!!!!! To: NH From: “A-Ha!” Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
22. You’re NOT a victim... These tools exist to suit your tastes, and serve you and your priorities! Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
23. Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
24. #3: Embrace the Change “The survey results showed that 80 percent of companies use or are planning to use social networking to find and attract candidates this year. “Among those using or planning to use social network sites for recruiting, LinkedIn use grew from 80 percent in 2008 to 95 percent of respondents in 2009 and Facebook use grew from 36 percent in 2008 to 59 percent in 2009. “A new addition, Twitter, ranked third with 42 percent of recruiters using the tool to source candidates. 77 percent of respondents said they use social networks to reach passive candidates who are not actively seeking employment.” --2009 Jobvite Social Recruitment Survey of HR and Recruiting Professionals Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
25. 9 Steps YOU Can Take to Use Social Media Tools and Prepare for a “passive offer” Seek out a new opportunity Position yourself as an expert Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
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27. What will hiring managers, recruiters, & HR professionals learn about you?Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
28. #2: Establish Your Social Media Starter Kit Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
29. #3: Look to the Future Mari Smith President, International Social Media Association Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
30. Keywords Make You Easier to Find Mari’s LinkedIn Summary – with guidance from a LinkedIn consultant Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
31. #4: Build/Update Your Network Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
36. Invites OPPORTUNITIES! Connect With Your Target Market(s) Where THEY Want to Experience YOU! Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
37. #6: Share Your CONTENT Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
38. Radical Strategic Visibility +Great Content = … Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
40. Credibility Is Key! “Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.” Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
41. #7: Network Your Buns Off! Strategic Partners, Media, Associations, Groups, Colleagues, Your Target Employers, Industry Leaders, Hiring Professionals Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
45. Subscribe via RSS feed readersEpiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
46. RSS Really Simple Syndication Sending out the same content in different wrappers, to cater to the audience’s personal preferences Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
55. The Leverage Matrix Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
56. Social Marketing Content Ecosystem Profile & Fan Page Your Handle: ___________________ Brand-friendly, keyword conscious Profile, 160 characters or less: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ Your Fan Page’s name: _______________________________ Its role, positioning, & purpose: _______________________________ _______________________________ _______________________________ Your BLOG, Your HUB Your Blog’s Top 5 Categories 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Your Website Pages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.) 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Complete your Profile 100%: Current position Two past positions One educational spot Profile summary & photo Specialties At least 3 recommendations Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
57. Client: NH DED Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
58. All those links...all that content... …While pointing to you, enhancing your brand, sharing your POV, LEADING the way, interacting, networking,engaging, connecting, building your credibility, inviting opportunities, Making an IMPACT (!!!) Preparing you for a “passive offer” Seeking out (and drawing in) new opportunities Positioning yourself as an expert Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
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60. Our Gifts to You… Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments? Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results! This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network. Download your free copy at EpiphaniesInc.com/Twitter! ISM Members get $100 off the Social Media Kick Start Virtual Boot Camp! Six webinar-style modules, plus checklists, templates, and bonuses. Use coupon code ISM at http://bit.ly/6StepSocial! And please, don’t forget to become a Fan of Epiphanies, Inc. on Facebook at http://www.Facebook.com/AhaYourself!) Epiphanies, Inc. | Social Marketing & Success Strategies |www.AhaYourself.com
Hinweis der Redaktion
LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)
LinkedIn#96 website based on traffic (Alexa.com)43 million membersMore than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com) Executives from all Fortune 500 companies are LinkedIn membersNow allowing applications (blogs, presentations, collaboration tools)