This document proposes an online reputation management plan. It discusses how negative online content can damage brands and the importance of actively managing one's online reputation. The proposal outlines the services provided, such as generating positive content to outweigh negatives, monitoring for new issues, and guaranteeing results within 90 days or a refund. It introduces the team of professionals who will work on the client's campaign and provides testimonials from past clients praising the success of reputation management work. Finally, it presents the monthly investment required for the proposed plan and contact details.
3. TABLE OF CONTENTS CONT’D
5 ABOUT US
6 PROPOSAL OBJECTIVE
7 PROPOSAL SCOPE
8 WHATIS ONLINE REPUTATION MANAGEMENT?
16 WHY ORM IS VERY IMPORTANT
25 OUR TEAM OF PROFESSIONALS
4. TABLE OF CONTENTS
30 OUR DELIVERABLES
58 OUR TRACK RECORD
62 GUARANTEED SUCCESS
70 COSTING & PAYMENT
76 CONTACTS
5. ABOUT
We are full-fledged ICT consultancy
agency that specializes in identifying the
right technology and strategy that will place
your business above others.
With a robust team of experts in the fieldof
business research, data solutions and ICT,
We are positioned to deliver only the best
services tailored to improveyour
business ROI.
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6. PROPOSAL OBJECTIVE
The objective of this proposal is to introduce you to the most
effective way of clearing off persistent negative online stories and
posts by completely drowning out any unwanted, undesirable, or
reputation-damaging news stories so that a strong and favorable
public perception is maintained on the Internet.
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7. PROPOSAL SCOPE
This scope of this proposal includes:
. The Concept of Online Reputation Management
. The Importance of A Clean Online Profile
. Our Track Record and Success Rate
. Costing
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9. Online Reputation Management (ORM) is about
improving or restoring your name or your brand’s
good standing on the Internet.
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10. The Good standing of your brand is restored by
countering, weakening or eliminating the negative
material found in the Internet – defeating it with more
positive material to improve your credibility and
customers’ trust in you.
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12. As traditional news outlets continue to decline, more
and more consumers turn to the
Internet for their news and daily updates on current
events
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13. Whether researching the views of a political
candidate or ascertaining information about a new
product or service, the Internet user can easily
and effortlessly find the desired data through a simple
online search than through procuring
a newspaper or turning on a cable news channel.
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14. What’s more, online news outlets are increasingly
influential in shaping the content found in other, more
traditional media venues.
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15. The web is the starting place for news, trends, and
gossip. Because of this, a company, brand, politician,
or public figure can experience significant and at times,
irrevocable reputational damage when negative news
stories or unwanted publicity take root in online search
engines.
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17. Potential customers change purchase decisions when
they see bad reviews, negative blog posts and
comments which can spread in various channels such
as in search engine results and in social media
networks.
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19. That’s why it’s important to have your online reputation
monitored and have these negativities mitigated—while
proactively building positive reputation.
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20. Do you Google yourself or your company
and don’t like what you see?
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•44% of online adults have searched for information about
someone whose services or advice they seek in aprofessional
capacity, like a doctor, lawyer or plumber
•50% ofALL Internet users over the age of 18 have left a review
online
• 78% of Internet users conduct product research online; they
believe reviews are the most credible form ofadvertising
•80% of people surveyed had changed a purchase decisiondue
to a bad review they saw online
21. Online reputation will become more and more important
as online users increase at exponential rates and
become more and more connected with each other via
various devices and online media.
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• 70% read others’ experiences
•65% learn more about businesses, brands, products,
INDIVIDUALS and services
• 53% compliment brands
• 50% express concerns about brands, products, and
services
22. Numerous clients regularly and constantly contact
us seeking full control over the search engine
results and national media profile to avoid
permanent public embarrassment and the
issues associated with derogatory online content,
undesirable publicity, and brand-tarnishing
news stories.
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23. That’s why clients turn to us, as we are directly
associated with the #1 Online Reputation Management
Firm in the industry.
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25. Your team will consist of highly skilled and expert staff,
including:
•Account Executive
• Internet Marketers
• ORM Thought Leaders
• Search Engine Optimization Experts
• Certified Google Consultants
• Web Developers
• Journalists
• Social Media Experts
• Public Relation Specialists
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26. The progress of each team division will be reviewed by
management on a weekly basis.
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27. Our management team has over decade of combined
Internet Marketing experience, and members have
been hired to consult hundreds of companies
worldwide, including Paramount Pictures and
Comcast SportsNet.
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28. Our Digital Media Network Reach…
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• Publish News Stories via our Private News Network.
•Submit Releases to 25+ Nationally Recognized PressRelease
Outlets.
• Professional, engaging content created by seasonedjournalists.
• Access to 400+ PR3 Bloggers.
• Distribution on our Private High-End Blog Network.
30. We will flood the search engines with press
releases/news content related to your keywords.
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31. We shall bundle up negative press in the news section,
thereby quickly obscuring negative press attacks.
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32. We will prevent negative reviews, articles, blogs and
forums from ranking your targeted keywords.
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33. We will assuredly provide control over search engine
results for targeted keywords.
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34. We shall completely suppress defamatory posts from
sites like RipoffReport.com, ComplaintsBoard.com,
Scam.com, PissedConsumer.com, etc.
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35. We shall prevent specific information from appearing
on search engines which would improve the overall
reputation online in a significant way.
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36. We would monitor Google, Yahoo, Bing, and
social media channels for potential attacks that might
crop up in the future.
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37. Our Personalized Solution,
backed by proven
Technology, in-depth
Knowledge, and Strong
Project Management
Methodology, provides the
following benefits:
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39. We are dedicated to accurately understanding and
defining our client’s needs...
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40. We will work alongside you to determine the negative
news stories our content will address.
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41. In addition, you will be provided with a detailed
monthly report on status updates and other
information relaying the progress of your
campaign.
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42. We shall also…
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• Publish News Stories via our Private News Network.
• Submit Releases to 25+ Nationally Recognized Press ReleaseOutlets.
•Create professional and engaging content crafted byseasoned
journalists.
• Utilize effectively our access to 400+ PR3 Bloggers.
• Distribute positive articles on our Private High-End Blog Network.
44. We fully understand the importance of an aggressive
response to the unwanted publicity the client has
received.
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45. In order to prevent public perception from
being tainted and unwanted news releases to take
deep root in Google, Bing, and other
leading search engines, we will respond to any new
negative publicity promptly and effectively.
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46. We are committed to creating and distributing powerful
news releases as often as necessary to
suppress the undesirable listings.
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48. While negative publicity cannot be erased or controlled,
it can be suppressed through the creation of positive
newswires.
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49. We will create positive, brand-enhancing news releases
every day, multiple times per day, to establish the
client’s positive online image and ultimately repel
negative listings from the first pages of an online news
search.
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51. We definitely can and have inundated search
engines, catapulting high-quality, positive content
to the top of every listing through the
implementation of our own syndication systems.
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52. Our company will distribute newswires both
through our own operated media outlets
as well as through other news outlets, ensuring
that positive coverage of the client is
blanketing national media venues.
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53. We also provide around-the-clock monitoring of
your online brand, meaning we are always Aware
of any new publicity or negative news stories that
hit the Web.
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58. Choosing us means finally paying attention to your
online reputation and having someone who is
competently capable of managing it for you.
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59. It means you can focus on your core business
without worrying about your reputation
on the Internet. That's one concern off your shoulders.
And because we have the knowledge and the
expertise, you can expect us to improve or
restore your image online.
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61. We guarantee that we will create and/or rank at
least twelve (12) positive assets on the first 2
pages of Google, Yahoo, and Bing within the first
90 days of your campaign start date* or you may
cancel your account and receive 100% of all your
money back.
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62. *Campaign Start Date shall be defined as the date
in which the client provides their first piece of final
content approval for distribution.
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64. I don't know what you guys did or how you did it, but I
am amazed that the bad result is now buried way down
on (I believe) the fourth page.
I realize that the order of results are sometimes
reshuffled by Google and that a bad one can work its
way back closer to the top, but for now, this is fabulous!
Whatever you did, please don't stop doing it! Thanks. -
Ruth B
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65. Youguys have set a new standard in reputation
management. Your influence in every aspect of our
public relations and marketing has been
indispensable. - JB Team
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66. Youguys have done a great job and am so happy I
hired you. I will absolutely recommend you to anybody
who may need your services. - G.B
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67. On behalf of our client, a major international energy
company, I want to thank you for a job well done.
Through you technical expertise and season media
know-how you very effectively enhanced their on-line
reputation and corrected unfounded allegations. - JD
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69. Campaign Investment
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Based on the existing content, the authority of the sites
currently populating the results, client’s
goal to fully populate the home pages of the major
search engines, and the resources needed for
this campaign, the Reputation Plan will have the
following monthly investment:
70. Any request to pause or cancel a campaign will
take up to Three (3) days to process. Any request
to pause or cancel a campaign that is submitted within
Three (3) days of the start of a new billing
cycle will not become effective until the following billing
cycle. All requests to pause or cancel a
campaign shall be submitted via e-mail and sent to
info@agriyaa.in
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