Product owner as storyteller

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The Product Owner as a story teller - Writing better stories through story telling, synopsis and Story Mapping - Inbar Oren at Agile Israel 2010

Software

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬1
Product Owner as Story
Teller

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬2
• Over 15 years experience in R&D organizations ranging from product
development and project management to product management.
• MA in Buddhism and East Asian Cultures
• Studying for a PhD in East Asian mythology
• Second degree black belt in Iaido and Jodo
• Find me on:
– inbar@agilesparks.com
– http://www.gupaya.com
– http://www.linkedin.com/in/inbaroren
Introduction

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬3
Guess the Product

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬4
Can we See the Forest?

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬5
The Story Metaphor

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬7
Internal Reasoning

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬9
What Makes Some Stories Better

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬11
Two Kinds of Synopsys

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬12
• Toy Story 3 – Teaser
• Toy Story 3
Trailers

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬14
Synopsis Example

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬15
Synopsis Example

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬16
Why Use a Synopsis

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬17
When to Use a Synopsis

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬18
How to Use Synopsis

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬20
When to Use Outlines

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬21
Outline Example

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬22
Outline Example

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬23
Exercise in Outlining

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬25
Why Telling Stories is Powerful

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬26
When to Tell Stories

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬27
How to Tell Stories

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬28
The Five Levels of Agile Planning

‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬29
Agile Planning Using Stories

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Product owner as storyteller

1. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬1 Product Owner as Story Teller

2. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬2 • Over 15 years experience in R&D organizations ranging from product development and project management to product management. • MA in Buddhism and East Asian Cultures • Studying for a PhD in East Asian mythology • Second degree black belt in Iaido and Jodo • Find me on: – inbar@agilesparks.com – http://www.gupaya.com – http://www.linkedin.com/in/inbaroren Introduction

3. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬3 Guess the Product

4. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬4 Can we See the Forest?

5. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬5 The Story Metaphor

6. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬6 Characters

7. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬7 Internal Reasoning

8. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬8 Plot

9. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬9 What Makes Some Stories Better

10. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬10 Synopsis

11. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬11 Two Kinds of Synopsys

12. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬12 • Toy Story 3 – Teaser • Toy Story 3 Trailers

13. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬13 Book Covers

14. ‫י‬"‫ג‬/‫כסלו‬/‫תשע‬"‫ז‬14 Synopsis Example