Session Title : Defining and redefining value for Digital Transformation Session Overview : 90% of start-ups fail. 50% of these failures are attributed to one fact - they developed products that are not the need or unusable. Also, few years back Forrester estimated that $900 billion worth of spend in digital transformation will miss the mark. These failure statistics are startling. This session will ponder this challenge from examples of building various products in Brillio, how value is defined upfront, methods of engineering value and how each team member can be empowered with this thinking.

1. Defining & Refining Value for Digital
Transformation

2. Transformations are hard, and
digital ones are harder
McKinsey Study
HTTPS://WWW.MCKINSEY.COM/BUSINESS-FUNCTIONS/ORGANIZATION/OUR-INSIGHTS/UNLOCKING-SUCCESS-IN-DIGITA
L-TRANSFORMATIONS
< 30%
Succeed

3. Mosesraj R
Driving Change || Abstraction || Story Telling || Inspiring || Improvements

4. US HQ | 5 Global Delivery Centers
2 Innovation Centers
A DIGITAL TRANSFORMATION COMPANY
GLOBAL
Digital System Integration
Technology First Businesses
FOCUSED
Over 250 Customers
26 Fortune 100 | 50 Fortune 500
PROVEN
2000+ People
Agile and Customer Centric Culture
RIGHT SCALE
CMMi | ISO
Scrum Alliance
MATURE

8. “Our plan is to lead the public with new products
rather than ask them what kind of products they
want. The public does not know what is possible,
but we do”

10. Start
Customer realization
Producer defines experiences for the customer
Ground Reality
Gap – Reality Gap
Gap - Realization gap
Gaps in the Digital World

11. How Do We Define
It?

12. VALUE
REMOVAL

13. Decades ago we used to post letters 3-5 days
Courier service – overnight shipping 1 -2 days
Late 1990s – Email 30 mins
In the last decade, messengers seconds

14. Barriers Removed

15. $43.8 million in venture
capital
(2011 – 2015)

17. 13th
Century
19th
Century 20th
Century
Automatic Continuous Clothing
Closure (1851)
1873 – Clasp locker (Whitcomb Judson)
1913 – Hookless fastener #1
1923 - Zipper
George Mistral
Things clinging to velvet
Velvet (Vel) hook (Cro)
Knot

18. Five Ideas..
• Be inline with Need – to ascertain Value
• Focus on element of value to empower users
• Working in the next curve to maximize options for unlocking value
• Thinking divergent to break conventional barriers
• Measure adoption to continual alignment to value

19. Be inline with Need..

20. How Do You Qualify It?

21. Total number of Android apps on
Google Play – 3 million (as of June
of 2017) (Source: Statista)
Total number of iOS apps on the
App Store – 2.2 million (as of the
January of 2017) (Source: Statista)

23. Requirements is a
hypothesis
not a fact

24. Placed in a corporate floor!!

25. REALITY CHECK OF
IDEAS

26. We need a bot for
answering EMPLOYEE
queries !!

27. Right goal helps qualify!
News App – As it happens
Friend of PM - CODEX

28. Two elements successful ones..
Unique
Value
Low
Low
High
High Uber
Google Maps
Smith Carona
Hailo

29. Faster, Better, Cheaper Paradigm
VALUE
Faster
Better Cheaper

30. Qualifying reality

31. Elements of Value –
Empowers users

32. Handwritten
Printing
Web
120 books per annum in 6th
and 7th
Century to 20 million books in 1790
Printing Democratized Content..

33. Democratize AI
Cortana understands
professional life
Cortana understands
commitments in email
Weaved into every
application

36. GOOGLE NOW

37. CUSTOMER PAYS
USER DEFINES
SUCCESS

38. Need an app for booking conference rooms..

39. Where is the element
of value?
APPRAISAL system
Set Goals
Self Appraisal Rating
Add Comments
Manager Rating on
goals
Discussion & Closure

40. CODEX
Great Job!!! know more
Activities
Project 1
2 escalation pending from 2 weeks
Green from 4 weeks
Project 2
Project 3
Amber from 1 week
4 Action pending from 5 days
1 Action pending from 1 days
1 Action pending from 5 days
Hi! I’m Eva
How can I help you
Tasks to complete
Update Ford SC 2.0 RAG
ManualAuto
FordSC - 1 Developer yet to get allocated
CodeX - PM DNA 2 task pending
Funko - PM DNA 2 task pending
New Project Verizon added to Codex
VIEW
2 developers going on leave next week
Client Pulse
From 3 Weeks
Client Pulse
2 Weeks
Client Pulse
This Week
VIEW
Intelligence Addon

41. ✓ As my child is sick, I need to work from home. Can I
apply as I am in Kitchen?
✓ As I walk to the elevator, can I fill my time?
Employee
✓ As I am walking up, I should be able to do my
approvals
✓ How do I know how many approvals are
pending with me?
Manager
✓ Wish I have holiday calendar in my
hand
✓ I can’t remember peer birthdays.
Wish I can look up quickly
General

42. Working in the next
curve

43. McKinsey H3 Model

44. • Each Product had an S Curve -
Every new product is a
breakthrough
• Multiple incremental
improvements during the
S-Curve
• Adopting at start, gives a huge
leverage

45. OnTheGo – Roadmap (New tech infusion…)POCs

46. SPEED GOVERNOR
IN TAXIS

47. Convergent vs.
DivergentBREAKING CONVENTIONAL PARADIGMS…

49. Ford’s My Key
Dads gift cars to their
adult children. Now with
this key, they can control
the max speed!!
Barrier removed?
FEAR or over speeding
by their kids

50. Addressing human needs
adds value to the solution
Interesting innovations are
adding one intelligent
additional thing (e.g. Ford’s
My key, Medical Insurance
organizations’ health apps)

51. Brillio’s Enterprise on the Go-

52. • 98% of all inventions use
known solution patterns
• Only 2% are pioneering
inventions
• Inventors use patterns
without awareness
• Innovation can be organized
in a systemic way

53. 53

54. Google sprint – Benchmarking phase
Samples Experiences Analogies Mashups / allegories

56. TELEMETRY
for live
intelligence on
VALUE
Feature Trend
Leave Submission 75%
Leave Approvals 77%
Expense Approvals 55%
Travel Approval 46%
Timesheet
Approvals
39%
Timesheet
Submission
12%
Expense Submission 12%

57. Telemetry at Brillio
• Live usage metric
• Success / failure indicator
• Application performance
• Indicates user centric value live
• Objective, true measure of
quality
• Data driven business decisions

58. Summarizing..