Agile Gurugram 2022 Talent Management with Total Football Team Game Theory Vishal Goyal Design Director, Comdez Communication Pvt. Ltd.

1. TOTAL
football
Vishal Goyal, COMDEZ
An idea that transforms our way
of life and work

2. Vishal Goyal
20+ years of my life in design and technology, I have
identified that the recipe to create an innovative
product that is cutting-edge, sustainable and
scalable is by amalgamating the right matrix of
technology into a good design structure.
Building joyful experiences through design
Design Director, COMDEZ

3. 24 March 2020
The Government of India ordered a nationwide
lockdown for 21 day

4. ▪ Communication and interaction
▪ Engagement of every individual in the team
▪ Creating an ecosystem for innovation and out-of-
the-box thinking
▪ Creating the sustainable and scalable ecosystem
Challenges

5. ▪ Can we help teams to create value?
www.mannan.ai
▪ What role should we play?
▪ Are there ways in which teams and technology can
be better aligned?
BIG Questions

6. Collaborative Thinking
Just in time (JIT)
Interactivity
Develop New Skills
Drive Innovation
Changing Behavior
Engaging the Crowd
The focus needs to be on

7. Total football
@ Work
HOW GAMIFICATION
MOTIVATES PEOPLE TO DO
EXTRAORDINARY THINGS
HOW TO DESIGN AND DEPLOY A
TOTAL FOOTBALL TEAM
1
2

8. Total Football: An agile
framework that is more
gamified

9. ▪ A new approach towards the talent management and resource planning
▪ Strengthening of the technology infrastructure within organization
▪ Design and develop a team which is more energetic, creative and align towards the
goals remotely.
▪ The significance of correct coaching and mentoring
www.Comdez.com
Total Football at work
what does it mean?

10. Technology has been
changing the way
companies
for a long
time.
create
value

11. I always use the basic
quality of people to achieve
what I want to achieve
Johan Cruyff
Father of total football

12. What is total football

13. Conventional
football team
structure

14. Centre
back
Conventional
football team
structure

15. Product
back
Conventional
team structure

16. Team
structure in
total
football

17. ▪ Adaptability
▪ Interchangeable Roles
▪ Proactiveness
We need to be jacks of all trades and
masters of some
www.Comdez.com

18. How to design and
deploy a total football
team
2

19. of implementation
of TFT
steps

20. Steps to think project as Total Football Team.
Setting up
the goals
Project
Planning
Team
Planning
Team Roles &
Responsibility
Roles of the
Coach
1 2 3 4 5
www.Comdez.com

21. Types of Goal
There are 3 types of goal that a team leader
needs to be aware of.
• Outcome– This is the end result. For example
getting the order ready for dispatch by
designated time.
• Process – This is the actions needed to execute
the goal correctly.
• Performance – These are the standards
independent of other variables.
Setting up
the goals
1
www.Comdez.com

22. Specific– specific number of words to read from the end of a period
Realistic and Challenging – Goals should be difficult enough to be challenge but not so difficult they become
unrealistic.
Long Term and Short Term– See your long term goal as the top of the mountain to get to the top you need to set and
achieve smaller goals to reach the top.
‘Ink it, don’t think it’ – Make sure you write your goals down. This cannot be underestimated.
Process, Performance and Outcome–If you set primarily process and performance goals then you have done all you
can within your control to achieve the outcome goal.
Consider the goal after the goal– What this means is that you need to be aware of the next step. Nothing stands still.
Key Principles of Goal Setting
www.Comdez.com

23. SD & QA should work together for It creates a strong sense of
shared purpose —but what we see in reality is that developers
think their Job is done once they commit the code and testers
think their job is done after filing a bug
Project
Planning
www.Comdez.com

24. Project
Planning
www.Comdez.com

25. TFT Team
Coach, Agile Analyst,
Solution Architect,
Designer, QA, others.
interchangeable Project Team
System
Development
Team
Design
Team
Mobile
Application
Team
QA
Team
Any other
Team
interchangeable
Project
Planning

26. Team
Planning
www.Comdez.com

27. Team
Planning
the most valuable for the TFT

28. Team Roles &
Responsibilities
Roles Responsibilities
Coach
Design thinker, Baseline plans, project
communication, project schedule & budget
process, change management
Agile Analyst
Agile process definition, Requirement Approval,
Market Analyst
Solution Architect
Solution Analyst, Technical design approval, code
reviews, Knowledge Transfer, Solution developer
and delivery
Designer
UI/ UX design, designing user experience, design
and develop user persona
QA
Test Planning, Test Environment, Documentation,
defect tracking and reporting
www.Comdez.com

29. ▪ Not more than 10%-15% of the total project team (example: if we have 50
people in the project team then we have only 5-7 people in the TFT)
▪ It is recommended to choose candidates with medium years of experience.
Nonetheless, a lot will depend on the sensibility of the project.
▪ Diversity is of the essence. Members should come from a different
department, and each member should have at least one or more than one
technical skill
▪ Outside consultants/independent advisers can make a part of TFT
▪ Members ought to be a good team player and play for the common goal. They
must understand and respect the goals and mission of the organization.
▪ Members should possess problem-solving skills and be good with empathy
▪ They should understand the design structure and be well-versed with design
thinking.
Rules of the
Game
www.Comdez.com

30. Roles and
Responsibilities
of the Coach
▪ Give advice:
▪ Technical and Tactical
▪ Pass on the knowledge
▪ Equal opportunities
▪ Role model
▪ Manager
▪ Adviser
▪ Leader
www.Comdez.com

31. ▪ Be fearless: We take risks, are bold, and love exploring new challenges.
▪ Help each other: Help is just a ‘Hello’ away! We celebrate every win and learning, are
prestige less and work on a flat organization style.
▪ KISS: We make fast decisions and keep it simple. (keep it simple and stupid)
▪ Never give up: We strive for success, re-test our limits, and work together to bring
our ideas to life.
Team Dynamics
www.Comdez.com

32. ▪ A 40% decrease in critical and major defects.
▪ The delivery cycle went from 12 months to 90 days. It now starts with a three-day company-wide
meeting, at which shareholders are also present.
▪ A 16% decrease in DRR (Defect Rejected Ratio).
▪ Everyone involved has agreed to set strict priorities and focus only on stories that drive business value.
▪ Doing things the TFT way has improved developer morale and motivation.
When we were initiating to build the team for OKAS – A human-centric home automation product that learns
from user persona, I was very much excited to create a team by pooling people from different departments
with diverse skill-sets, who with certain training can fit into the roles of each other.
A success story that will
make you believe in TFT

33. A success story
– Before and after

34. Individual scorecard
team score board
A success story – Dashboard

35. A success story – Batches and rewards

36. A success story – Dashboard

37. ▪ Design interactive goals, milestones and Road Maps (define the goal, matches, clubs
and jersey)
▪ Project Planning
▪ TFT Team (Core Team)
▪ Project Teams
▪ Set Game Rules/performance indicators
▪ Mapping performance with baches and rewards
▪ Implement a dashboard which is accessible for everyone
▪ Regular feedback with every team member
▪
Implementation Steps
www.Comdez.com

38. Tools we use
www.Comdez.com

40. Quality without results
is pointless.
Results without quality
is boring.
Johan Cruyff
Father of total football

41. Thanks
Vishal Goyal,
Design Director
Mannan.ai
vishal.goyal@mannan.ai

42. THIS DOCUMENT AND THE INFORMATION IN IT ARE
PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF
EXPLORING BUSINESS OPPORTUNITIES BETWEEN THE
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Copyright © 2019 by Vishal Goyal