Marketers use personas to develop target content and predict online behavior. Personas also exist right within our own workplace, from your conservative executives to you most open minded artists. See more stories and their interactions in our new United Flush comic series. http://unfunnel.com/uflush

1. William Mark Copies
unoriginal Harvard MBA
and CEO for Hire - goofy
ties, orange tan and
loves beach shirts Leigh Anne Lofton
Ivy League grad,
short bouffant style
highlighted
hair-don’ts
Georgia Bovine
Heafty & Bitter
Smiles alot but
never told a joke
in her life
DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE -
CROSS LINE - PRIVATE - ADVERTISING - DO NOT CROSS
Episode 1
May 2014
A G I L E M A R K E T I N G I N M O T I O N
Counter Bills
CFO and gambler
addict, overweight
sleeping with Exec.
Assistant
Barbara Smith-
Thompson
No brains, no
personality,
paperwork Nazi
Burton
Lives in Excel and
overcomplicates
every project with
theoretical
Widgets-Gadgets
Weezy
Joe Dirt Dressed
as Lil Wayne
designer /
programmer
the leader in digital
digital flow
modeling
&
toiletwaterlogistics
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w
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UFlush
www.unfunnel.com/uFlush
© 2014, Unfunnel.com, LLC. All Rights Reserved.

2. UFLush - Series for the business unStupid
The leader in digital flow modeling and toilet water logistics...
and a guide to who you're really selling as a B2B persona.
INTRODUCINGTHE
CURRENTWORKFAMILY
Episode 1
May 2014
A G I L E M A R K E T I N G I N M O T I O N
the leader in digital
digital flow
modeling
&
toiletwaterlogistics
ww
w
.unfunnel.com
UFlush
www.unfunnel.com/uFlush 1
*Georgia Bovine, COO - Former secretary to Bills, hefty and bitter, Smith-Thompson helped resolve an
issue with her direct that led to upward mobility in a position that has no function, makes a lot of calls and
never misses a meeting, smiles a lot but has never told a joke in her life.
© 2014, Unfunnel.com, LLC. All Rights Reserved.
The COO* sets up the all employee mandatory town hall speech
announcing a new marketing focus.
WELCOME TO THE ANNUAL
NATIONAL SALES MEETING -
THIS YEAR CALLED THE
“UCARE CONFERENCE”

3. INTRODUCINGTHE
CURRENTWORKFAMILYEpisode 1
May 2014
A G I L E M A R K E T I N G I N M O T I O N
www.unfunnel.com/uFlush 2
(CMO RAISES HIS HAND)
“I KNOW THESE STATS LOOK
GOOD, BUT YOU
CAN’T PROVE SOCIAL
MEDIA REALLY WORKED
FOR SALES”
the leader in digital
digital flow
modeling
&
toiletwaterlogistics
ww
w
.unfunnel.com
UFlush
THIS YEAR WE
ARE OFFERING AN
OPERATIONAL
EXCELLENCE
BONUS.
IT’S A NEW WORLD,
OVER 80% OF
ECOMMERCE
TRANSACTIONS
CAN BE
ATTRIBUTED AT
SOME POINT TO A
SOCIAL POST OR
SHARE.
DJ Webb – newest design mind on
the iDoodle web team – steps up…
© 2014, Unfunnel.com, LLC. All Rights Reserved.

4. INTRODUCINGTHE
CURRENTWORKFAMILYEpisode 1
May 2014
A G I L E M A R K E T I N G I N M O T I O N
www.unfunnel.com/uFlush 3
LET’S TOAST, AS OF TODAY,
EVERYONE HAS A NEW TITLE
– “MINE IS
CEO, CUSTOMER
SATISFACTION”
the leader in digital
digital flow
modeling
&
toiletwaterlogistics
ww
w
.unfunnel.com
UFlush
CMO, THANKS FOR
THE LEAD IN. THIS
UCARE CONFERENCE
DEMANDS A NEW
FOCUS ON CUSTOMER
SATISFACTION.
The COO and CEO proceed to roll
out yet another restructuring plan.
© 2014, Unfunnel.com, LLC. All Rights Reserved.

5. INTRODUCINGTHE
CURRENTWORKFAMILYEpisode 1
May 2014
A G I L E M A R K E T I N G I N M O T I O N
www.unfunnel.com/uFlush 4
WE NEED TO MAKE SOME
BUDGET CUTS BUT THERE
WILL BE SOME ADDITIONAL
BONUS INCENTIVES TO
BALANCE INCOME LOSS.
THERE MAY BE SOME
LAYOFFS IN THE MARKETING
AND IT DEPARTMENTS TO
ACCOMMODATION THIS
RESTRUCTURE.
the leader in digital
digital flow
modeling
&
toiletwaterlogistics
ww
w
.unfunnel.com
UFlush
THERE WILL
BE A NEW CUSTOMER
INSIGHTS OPTIMIZATION
TEAM* FOCUSED ON
MEASURING CUSTOMER
SATISFACTION.
*clueless overpaid PHD silo,
with no connection to real CRM
data, introducing new studies
that they farm out to Forrester
– i.e., where the money went)
© 2014, Unfunnel.com, LLC. All Rights Reserved.

6. INTRODUCINGTHE
CURRENTWORKFAMILY
COMMENTS
Episode 1
May 2014
A G I L E M A R K E T I N G I N M O T I O N
www.unfunnel.com/uFlush 5
CUSTOMER CONCEPT
BOXES WILL BE ADDED TO
EACH FLOOR, EACH TICKET
FILLED OUT GOES STRAIGHT
TO THE TOP!!!
the leader in digital
digital flow
modeling
&
toiletwaterlogistics
ww
w
.unfunnel.com
UFlush
The CEO calls up the current and
clueless IT team* for the next blow..
SEE WHO CEO
WILLIAM COPIES
PUTS IN CHARGE OF
THE NEW UPRODUCT
DESIGN TEAM IN:
EPISODE 2
“THE EPIC AGILE
BUSINESS FAILURE”
WE ARE ALSO CREATING A NEW IT
DIVISION FOR CUSTOMER EXPERIENCE
CALLED “UPRODUCT DESIGN.”
APPLAUSE
APPLAUSE
© 2014, Unfunnel.com, LLC. All Rights Reserved.