http://unfunnel.com/seo-strategy-template Designed to make your SEO efforts future-proof, this step-by-step Google SEO template uses an approach that has only improved in ranking over time – a cheat sheet for the post Hummingbird SEO. - This comprehensive Excel template includes: - SEO benchmarking for any website - Keyword Strategy for 3 different types of conversion stages (click, lead gen, purchase) - On Page SEO checklist that includes meta tags, headers, visual content and content ratios - Website optimization checklist for XML sitemaps, robots.txt files and more - Link building worksheets to track your growth in referral traffic - Social Media channels and the impact of EACH on your SEO efforts - Website metrics to keep you moving forward And much, much more! http://unfunnel.com/seo-strategy-template

1. Campaign Goals: 0 0 N/A 45.00% 0 > 1:00
Date Range Entrances Unique Visitors Bounces Bounce Rate Pageviews Avg. Time on Page
MM/DD/YYYY - MM/D [1] 0 0 0 0.00% 0 0:00:00
Use this tab to keep tract of key SEO metrics
SEO-strategy-template-2015 - Tracking (Metrics)
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2. Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0
Traffic Keyword Monthly Searches Total # SERP Resul KEI Visits Bounce Rate Leads Conversions
Google SEO Strategy [2] 0 0 0 0.00% 0 0
Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0
BUYER Keyword Monthly Searches Total # SERP Resul KEI Visits Bounce Rate Leads Conversions
SEO Strategy Template [3] 0 0 0 0.00% 0 0
Campaign Goals: < 20,000 0 > 100 0 45.00% 0 0
LSI Keyword Monthly Searches Total # SERP Resul KEI Visits Bounce Rate Leads Conversions
SEO Campaign Template [4] 0 0 0 0.00% 0 0
Use this tab to keep tract of key SEO metrics
SEO-strategy-template-2015 - Keyword Strategy
2

3. SEO-strategy-template-2015 - Keyword Strategy
3

4. Y/N Title Hint Y/N Meta Description Hint Y/N URL Hint Y/N ACCESSIBILITY Hint
X Your title tag should be written like this:
Primary Keyword –
Secondary Keyword | Brand
Name
X Write compelling meta des
(THEY RANK AGAIN!!!)
150 characters
MAX
X SERPs and users can inter http://company.com/companyinformation X Search engines and visitor http://me.com/my-offer
x Use a dash between keyword phrases and a pipe at the end before your
Recommend using only
ONE keyword per page, but
nobody's perfect! :)
x x Be sure to use a 301 redire
http://www.unfunnel.com -->
http://unfunnel.com
x Be sure to use a 301 redire
http://www.unfunnel.com -->
http://unfunnel.com
x Avoid duplicate title tags x x Each navigation tier shoul
7 product categories, 7 products, with 7
applications for each,
7 services, etc.
x Each navigation tier shoul
7 product categories, 7
products, with 7 applications
for each,
7 services, etc.
x
Keep title tags at 60 characters or less, including spaces
(And it's about to be FEWER!)
x Do not use quotes or any n
(Google, cuts them out of t x Use the URL to show your /shop/templates/cool-new-thing x Use the URL to show your /shop/templates/cool-new-thi
Avoid conjunctions and other non-actionable keywords (Google ignore
and, or, but, to, for, from,
with,
without, on, at, in, etc.
x NEVER PUT _UNDERSCO
Google does NOT see "_"
as a word separator
(they-use-dashes)
x NEVER PUT _UNDERSCO
Google does NOT see "_"
as a word separator
(they-use-dashes)
http://unfunnel.com/seo-bonus
150 to 160 characters is the recommended le
Avoid duplicate meta descriptions
© Copyright 2014 Unfunnel.com LLC. All Rights Reserved. (If you buy the template you can edit and rebrand but cannot resell for profit)
SEO-strategy-template-2015 - On-Page SEO
4

5. Y/N Content Hint Y/N Headings Hint Y/N Anchor Text Hint Y/N
X Create content that is extremely releva
If it gets picked up in multiple
publications, search engines will
see that you have duplicate
content and penalize you for it.
X Each page should implement HTML headin
Search engines generally give this tag
more weight over other headings, so it
usually improves your search engine
ranking if you do this correctly.
X Click HERE NEVER USE THIS X
x Use your keyword phrase 4 times withi Safe density is approximately
4x per page or post
x Include keywords in your headings (H1 - H6
DO NOT miss H1 and H2 - on
ANY web page, post, etc.
EVER! :)
x Keywords to Link
Safe density is
approximately
4x per page or post
x
x x The initial heading (<H1>) should include y H1 = Google SEO Checklist
H2 = for badasses
x x
x x Using only one <H1> heading per page will Same for H2 x
x x Use your keyword phrase once in your H1 t Yep - H2 too!
And don't repeat H1
x
x x Use H1 tags on pages you are trying to driv All pages in your nav, hopefully. x
Use H2 tags if there are multiple sections Good alternative usage
Use multiple variations of that keyword phrase – singular and plural versi Use multiple variations of that keyword phrase – singular and plura
Include links from other pages within your website that point back to this Include links from other pages within your website that point back t
Create unique content for every medium (press releases, blogs, guest bl Create unique content for every medium (press releases, blogs, g
If you send out a press release, do not copy and paste the press release If you send out a press release, do not copy and paste the press r
SEO-strategy-template-2015 - Page Analysis - META other
5

6. SEO-strategy-template-2015 - Page Analysis - META other
6

7. Y/ Images Hint Y/N Readability Hint Y/ Content Metrics Hint
X Add ALT text to images so that it's e
Attaches a description to
pictures so they show up in
search engine's image results.
Make sure your website images have
their own unique ALT text
X Each page needs HTML heading
Search engines generally give this tag more weight over other
headings, so it usually improves your search engine ranking if you do
this correctly.
X Text-to-HTML Ratio
Should be 25 to 75 percent -
matching keyword density with
on-page tag optimization
x Name all of your images in a way th Purple-hat.jpg rather than
purple_hat.jpg
x Paragraphs should be roughly th Extremely long sentences will lose the users’ attention x KEYWORD DENSITY
If you believed this one no longer mattered, stop
reading.
You should be at home coloring.
x Do not use non-alpha characters in (so no %, &, $, etc…) x Use bullet points and bolding to Users tend to scan content looking for keywords x Keyword Efficiency Index (KEI)
# Search Results / Monthly Searches
= KEI
(>100 is good, 100 under is bad)
x Keep in mind that your pages load ti Try your best to keep it low x Do not overuse bullets and boldi
Google isn't stupid, but you
might be for trying this
DERANKED?
x
Content Types
(even this one out ASAP!)
Videos? Infographics? Blog posts?
Slideshows? Landing Pages?
eBooks? Webinars? Courses?
Comics? Apps? Memes?
x Title Attributes Another keyword opportunity most
SEOs don't seize
x Shareability Make content shareable,
which means you need white space and short paragraphs in content
Blog Posts 2-3 per week MINIMUM - 7 categories MAX
x Caption Another keyword opportunity most
SEOs don't seize
x Categories
Which categories, tags, content types and
headlines are getting read the most?
Shared the most?
SEO-strategy-template-2015 - Content Efficiency
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8. SEO-strategy-template-2015 - Content Efficiency
8

9. Y/N Channels Hint Y/N Shareability Hint Y/N Linking Hint
X Google+
Don't know why this is FIRST?
You must not be on Google+
X Social Follows on Home Page?
Search engines generally give this
tag more weight over other
headings, so it usually improves
your search engine ranking if you
do this correctly.
X Link all social profiles to website
Landing pages are good links for
social, but your blog articles should
be linking to them - as should most
social posts.
x Twitter Purple-hat.jpg rather than purple_hat.jpg x Share buttons on posts? Extremely long sentences will lose
the users’ attention
x Blog posts to social?
Spread all posts via social media -
and measure what works in each
channel
x Facebook (so no %, &, $, etc…) x Share buttons on landing pages Don't forget the confirmation email
and thank you pages
x Links in Blog to Landing Pages?
Have an idea for content?
Link it to a lead gen offer, and
share both to your social networks
over time.
x Linkedin Try your best to keep it low x Share buttons in email?
Also be sure to publish a
page for every promo
email you send out
x Links to Social - FROM Social???
What a waste to not do this one
simple task…especially in Google+
and YouTube where it's made very
easy to do so.
x YouTube Another keyword opportunity most
SEOs don't seize
x Follow buttons in email? Peripheral traffic and linking x
Products to Amazon?
Projects to Crowdfunding?
Services on Directories?
Never forget that even if you
compete with any of these 3, you'll
still need them.
x Pinterest
WHAT?
Yes … good place for anchor text! :)
x x
SEO-strategy-template-2015 - Social SEO
9

10. x Directories & Local Foursquare, Yelp, Google Local
and similar "My Business" apps
x
Social Bookmarking
(StumbleUpon, Reddit, Pocket, etc.)
Powerhouse backlinking opportunities
hidden in these gems
x Content Publishing Digg, Tumblr, Blogger, Storify, etc.
x Niche Social Networks Inbound.org, Triiibes, etc.
x TRENDING … If you feel that you absolutely
NEED Snapchat or Instagram
SEO-strategy-template-2015 - Social SEO
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11. Y/N Robots.txt File Hint Y/N XML Sitemaps Hint Y/N Language Hint
X Restricts the activity of search e
To check your robots.txt file for syntax
errors, Click Here.
X X You should declare the conte
When linking to another page
on the same site from within
content, select good anchor text
(keywords) to us“We offer a
wide range of Donation
Services,” rather than “Click
here for our donation
services.”e in the actual link and
do this often.
x What is a Robot? Robot Standards x x You should also declare the l www.company.com/es/contact
x Exclusions
If you're smart and using a website
CMS, you should check this closely
to make sure Admin NOT indexed.
x If you plan on building a multi Refer to the tips found here.
x
Lists URLs that can be crawled and may offer other inform
With an XML sitemap, search engines can index your web
SEO-strategy-template-2015 - Website Compliance
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12. SEO-strategy-template-2015 - Website Compliance
12

13. Y/N Feeds Y/N Document types Y/N Microformats | Schema.org Y/N Dublin Core Y/N GeoTagging
X RSS feeds should be linked to any news feed, and should be visible from the X Doctype (XHTML 1.0 Transitiona X A markup that is used to structure the data that is being sent to search engines more X Set of metadata standards that X Strengthens Bing SEO, although Google no longer use
x Website visibility improves when subscribers are alerted of content updates. x Encoding (utf-8) x The presentation of Google's search results is always improving due to Microformats.
SEO-strategy-template-2015 - Other
13

14. [1] Joey B
Insert baseline data here and to the right.
[2] Joey B
Insert baseline data here and to the right.
[3] Joey B
Insert keywords from Google semantic search recommendations / suggestions here - only the ones with a KEI >100.
[4] Joey B
Insert keywords from www.LSIkeywords.com here - only the ones with a KEI >100.
SEO-strategy-template-2015
14