Optimize your Wordpress for SEO in 2018
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http://bit.ly/wordpress-seo-strategy For all things there are to be said about WordPress, out-of-the-box SEO certainly is NOT its strong suit. If your idea of optimizing your WordPress stops at hitting Publish on your latest post, you’re missing out on a lot of potential. As we use Wordpress so much and make a lot of revenue thanks to search engine traffic (SEO), here's what works best in terms of optimizing your WordPress website for SEO. First, let’s get past the “obvious” best practices and then we’ll go into the slightly more advanced SEO tactics that I will share later in the link below... http://unfunnel.com/wordpress-seo-strategy-2014/
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Optimize your Wordpress for SEO in 2018
- 1. Optimize your Wordpress to Get Found Online SEO Guide for WP by JB
- 2. 2 A QUICK FRAME OF REFERENCE “You never get a second chance to make a first impression.” ! Heard it before That’s why getting found online is so important – getting a first chance. ! Only need to prove it once
- 3. 3 THE BASICS
- 4. TITLE TAGS 60 Characters or Less à NEVER a Brand Name à Close to Organic Search Keyword Results
- 5. META TAGS • Description = 150 to 160 characters or less • Stuff with keywords • H1 Tags are a MUST • All should be unique
- 6. • Log into WordPress dashboard and navigate to the “settings” tab. • Click on the “permalinks” option. • Select the box that says “Post name.” – Creates permalinks that have the same name as blog posts and/or articles. • For example, for an article or blog post titled “SEO Strategy Template”: – Default permalink structure will create a link like this: unfunnel.com/?p=123 – Post name permalink structure will create a link that looks like this: http://unfunnel.com/seo-strategy-template PERMALINKS SEO-Friendly Name Structure
- 8. KEYWORDS • Description = 150 to 160 characters or less • Stuff with keywords • H1 Tags are a MUST • H2 – H6 will help too • All should be unique
- 9. IMAGES File Names + ALT Tags + Title Attributes
- 10. BUYER KEYWORDS • -‐ Cure • -‐ Improve • -‐ Get rid of • -‐ Reduce • -‐ Recover • -‐ Deal with • -‐ Code with • -‐ Heal • -‐ Treat • -‐ End • -‐ Fix • -‐ Repair • -‐ Protect • -‐ Avoid • -‐ Prevent • -‐ Relieve • -‐ Remedy • -‐ Restore • -‐ Solve • -‐ Rebuild • -‐ Buy • -‐ Purchase • -‐ Gain • -‐ Eliminate • -‐ Increase • -‐ Order • -‐ Compare • -‐ Overcome • -‐ Learn • -‐ Alleviate • -‐ That Works • -‐ Top • -‐ Fast • -‐ Quick • -‐ Easily • -‐ Best • -‐ For sale • -‐ On sale • -‐ Vs • -‐ For women • -‐ For men • -‐ For girls • -‐ For guys • -‐ For children • -‐ For kids • -‐ For couples • -‐ For students • -‐ For newbies • -‐ Cheap • -‐ Cheapest • -‐ For seniors • -‐ Reviews (s) • -‐ Guide (s) • -‐ Bonus • -‐ Scam • -‐ SoluQon • -‐ Comparison • -‐ Training • -‐ Technique • -‐ Program(s) • -‐ Method (s) • -‐ Plan (s) • -‐ SoTware • -‐ How to • -‐ How do you • -‐ How to get rid of • -‐ How do I • -‐ How can I • -‐ How to make • -‐ Get rid of • -‐ review • -‐ bargain • -‐ budget • -‐ inexpensive • -‐ low cost • -‐ low priced • -‐ reduced • -‐ model numbers • -‐ brand names • -‐ new • -‐ deals • -‐ need • -‐ discount • -‐ coupon • -‐ discount code Keyword Auto-Complete & Buyer Intent
- 11. 11 PLUGINS.
- 12. 12 WORDPRESS THEMES • Genesis • WooCommerce • Rocket Theme • BuddyPress • OptimizePress • SiteOrigin PLUGINS • All-in-One SEO • Add Meta Tags • Comment Luv • Google XML Sitemaps • Redirection • Super Socializer
- 13. • Go to settings à Click “Metadata” • The page will ask you for the following information: – Front Page Description – Front Page Keywords – Global Keywords • For your front page description, make sure you enter your most important keyword phrase first! – Search engines give your first keyword phrase more priority than any other keywords within your site description. • Use keyword at least one more time in site description. – Keep in mind: Spammers abused the “front page keyword” tag, so it doesn’t hold as much weight as it used too. So don’t waste a lot of time on the front page keywords. • Leave the “site-wide META tags” option empty. The plugin will handle this feature automatically. • Scroll down and click the boxes for the following settings: – Automatic Basic Metadata – Automatic Dublin Core Metadata – Extra SEO options (see image – right) • Before you “Save changes” – click box titled “Donations” – By checking that box, the message from the author at the top of the screen goes away. Click “Save Changes.” ADD META TAGS PLUGIN
- 14. • Top left of dashboard, click All in One SEO tab to adjust general settings. • Enter the information for: – Home Title: Enter most important keyword phrase. – Home Description: Enter same description as the Add Meta Tags plugin. – Home Keywords: Use same keywords • If you scroll down the page, you’ll see additional options, but you can leave most of those settings the way they are. • New plugin options to make life easier… – XML sitemap – Robots.txt file – Social Meta Tags – And much more! ALL-IN-ONE SEO PLUGIN
- 15. 15 WHAT ELSE? • Interlink • Do NOT Use SLIDERS!!! • Do NOT EVER use Read More for Anchor Text • Connect Social AND Blog to your Home Page
- 16. 16 Turn on Pingbacks One way to get more links to your site (which increase search engine rankings) is actually to link to other people. If you are regularly supporting a site, it’s very likely that they’re going to return the favour. Especially if they’re in the same industry. I recommend turning on the option in WordPress (if it’s not already enabled) which notifies other blogs when you have linked to them. Use Alt Attributes Religiously It’s ridiculous how much emphasis Google seem to be putting the alt attribute when it comes to not only ranking images highly, but also ranking your posts highly as well. WordPress applies alt attributes to images automatically, but they are generated based on the file name. Therefore, if you save your images as “minimalist-marketing.jpg” or whatever your content is about, then WordPress will automatically generate that text. The alt tag is a way to tell search engines what your images are actually about. Not only will it help you get more search traffic to your images, but it helps the overall rankings of a page, as well.
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