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One of the biggest obstacles we face when growing our business is learning where to 
focus our efforts – and, of course, what activity we need to limit. 
 
We all know endlessly checking our sales dashboards and fiddling around on Twitter is 
unlikely to lead to more readers or sales… but what about everything else? 
 
This worksheet is designed to help you implement the formula introduced in Video 1 of 
your free training series. 
 
If you haven’t watched the video, ​just click here to go check it out 
 
Now, on to business… 
 
The 3 Step Formula to grow your audience and business online is:
 
 
TRAFFIC + CONVERSIONS + ENGAGEMENT = SALES
 
 
If you have a marketing system that can turn traffic (eg, visitors to your books and 
websites) into subscribers and fans, then follow up with tons of valuable content to build 
engagement and lead people towards the sale – you’ll generate more revenue. 
 
 
   
 
 
Which means, when you analyze your day­to­day marketing activities, each task must 
meet one or more of the following 3 objectives: 
 
(1) Drive more traffic to your books or websites 
(2) Convert more traffic into email addresses 
(3) Measurably improve engagement with your outbound communications 
 
If your time is spent on things that don’t meet any of the 3 objectives above, you can be 
sure your time would be better spent elsewhere.  
 
There’s a great acronym you can use: WIBBOW
 
Which means ​“Would I Be Better Off Writing”? 
 
If your task for the day doesn’t measurably achieve at least one of the 3 obejctives, 
then… yes. You would.  
 
The table below will help you get that focus – so that your precious non­writing time is 
spent on activities that will measurably grow your business. 
 
Fill in the empty boxes with tasks you complete on a regular basis, then use the column 
headings to determine whether these tasks are worthwhile, or whether you’d be better 
off focusing elsewhere.  
 
I’ve filled in a few to get your started ☺ 
 
 
 
TASK 
 
TIME 
SPENT 
 
DRIVE 
TRAFFIC? 
 
CONVERT 
TRAFFIC TO 
EMAIL 
ADDRESSES? 
 
 
MEASURABLY 
IMPROVE 
ENGAGEMENT? 
 
WIBBOW? 
 
Check my 
sales 
dashboard 
 
20 mins 
 
NO 
 
NO 
 
NO 
 
Yes! 
 
Check my 
Twitter Feed 
 
 
30 mins 
 
NO 
 
NO 
 
NO 
 
Yes! 
 
Leave 
comments on 
blog posts 
 
 
15 mins 
 
NO 
 
NO 
 
NO 
 
Yes! 
 
Trawl a few 
forums 
 
 
45 mins 
 
NO 
 
NO 
 
NO 
 
Yes! 
   
 
 
 
 
TASK 
 
TIME 
SPENT 
 
DRIVE 
TRAFFIC? 
 
CONVERT 
TRAFFIC TO 
EMAIL 
ADDRESSES? 
 
 
MEASURABLY 
IMPROVE 
ENGAGEMENT? 
 
WIBBOW? 
 
Improve my 
website 
functionality 
 
 
25 mins 
 
NO 
 
YES 
 
YES 
 
No – all good 
 
Send out a 
survey to my 
audience to 
find out what 
makes them 
tick 
 
 
60 mins 
 
NO 
 
NO 
 
YES 
 
No – all good 
 
Run a book 
giveaway and 
ask my fans to 
share with 
their friends 
 
 
60 mins 
 
YES 
 
YES 
 
YES 
 
No – all good 
   
 
 
 
 
TASK 
 
TIME 
SPENT 
 
DRIVE 
TRAFFIC? 
 
CONVERT 
TRAFFIC TO 
EMAIL 
ADDRESSES? 
 
 
MEASURABLY 
IMPROVE 
ENGAGEMENT? 
 
WIBBOW? 
 
 
 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
         
 
 
 
 
 
 
 
 
         
 
   
 
 
Don’t worry if you can’t fill the whole form out – this exercise is designed to get you 
thinking about your marketing activities in the right way. 
 
Coming up in Video 2 (heading your way soon) I’m going to show you some simple 
methods to put the 3 step formula into practice – so you can grow your audience 
without burning out. 
 
Until then – here’s to your success! 
 

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3 step audience building formula worksheet