Get the full Excel template HERE: http://bit.ly/marketing-budget-templates-2018 This template will A) help you plan your paid advertising budget and B) let you compare that projected budget to what you actually end up spending. Just fill in your projected expenses for the corresponding time periods and categories (e.g. Search, Display & Retargeting, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget. Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis. *Wondering how paid advertising affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template. Get the full Excel template HERE: http://bit.ly/marketing-budget-templates-2018

1. 2017 Paid Media Budgeting Template - How to Use This Template
1
2017 PAID MEDIA CAMPAIGN BUDGET TEMPLATE
(MONTHLY + QUARTERLY)

2. 2017 Paid Media Budgeting Template - Budget - Monthly
2
2017 PAID MEDIA CAMPAIGN BUDGET
(MONTHLY)
2017 Projected Expenses
PAID MEDIA Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
SEARCH
CPC $100 $100 $100 $300
CPM $100 $100 $100 $300
DISPLAY & RETARGETING
CPC $100 $100 $100 $300
CPM $100 $100 $100 $300
AFFILIATE
CPC $100 $100 $100 $300
CPM $100 $100 $100 $300
SOCIAL
Facebook Ads $100 $100 $100 $300
Twitter Ads $100 $100 $100 $300
LinkedIn Ads $100 $100 $100 $300
Pinterest Promoted Pins $100 $100 $100 $300
Instagram Ads $100 $100 $100 $300
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $100 $100 $100 $300
Dedicated email send - fixed cost $100 $100 $100 $300
Dedicated email send - CPL (cost per lead) $100 $100 $100 $300
TOTAL $1,400 $1,400 $1,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,200
2017 Actual Expenses
PAID MEDIA Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
SEARCH
CPC $100 $100 $100 $300
CPM $100 $100 $100 $300
DISPLAY & RETARGETING

3. 2017 Paid Media Budgeting Template - Budget - Monthly
3
CPC $100 $100 $100 $300
CPM $100 $100 $100 $300
AFFILIATE
CPC $100 $100 $100 $300
CPM $100 $100 $100 $300
SOCIAL
Facebook Ads $100 $100 $100 $300
Twitter Ads $100 $100 $100 $300
LinkedIn Ads $100 $100 $100 $300
Pinterest Promoted Pins $100 $100 $100 $300
Instagram Ads $100 $100 $100 $300
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $100 $100 $100 $300
Dedicated email send - fixed cost $100 $100 $100 $300
Dedicated email send - CPL (cost per lead) $100 $100 $100 $300
TOTAL $1,400 $1,400 $1,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,200

4. 2017 Paid Media Budgeting Template - Budget - Quarterly
4
2017 PAID MEDIA CAMPAIGN BUDGET
(QUARTERLY)
2017 Projected Expenses
PAID MEDIA Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
SEARCH
CPC $300 $300
CPM $300 $300
DISPLAY & RETARGETING
CPC $300 $300
CPM $300 $300
AFFILIATE
CPC $300 $300
CPM $300 $300
SOCIAL
Facebook Ads $300 $300
Twitter Ads $300 $300
LinkedIn Ads $300 $300
Pinterest Promoted Pins $300 $300
Instagram Ads $300 $300
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $300 $300
Dedicated email send - fixed cost $300 $300
Dedicated email send - CPL (cost per lead) $300 $300
TOTAL $4,200 $0 $0 $0 $4,200

5. 2017 Paid Media Budgeting Template - Budget - Quarterly
5
2017 Actual Expenses
PAID MEDIA Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
SEARCH
CPC $300 $300
CPM $300 $300
DISPLAY & RETARGETING
CPC $300 $300
CPM $300 $300
AFFILIATE
CPC $300 $300
CPM $300 $300
SOCIAL
Facebook Ads $300 $300
Twitter Ads $300 $300
LinkedIn Ads $300 $300
Pinterest Promoted Pins $300 $300
Instagram Ads $300 $300
LEAD GENERATION
Content discovery platform (e.g. Outbrain) $300 $300
Dedicated email send - fixed cost $300 $300
Dedicated email send - CPL (cost per lead) $300 $300
TOTAL $4,200 $0 $0 $0 $4,200