Email marketers, in today’s age, must listen to their customers, and really listen, to make sure they are presenting them with the most relevant content and for the customer’s needs. View this informative slide presentation by AgilOne’s VP of Product, Anselme Levan, about the pain points that marketers encounter and how AgilOne’s powerful platform addresses these problems and creates higher profitability for the company and leads to happier marketers and customers. Enjoy!

1. PREDICTIVE
MARKETING
PRODUCT
TALK
AGILONE
EMAIL
EDITION

2. CONTEXT
2

3. Aspirations Vs. Reality

4. 4
Problem Why can’t Email Marketers
solve this problem today?
AgilOne Email Edition
• Most email marketers
treat every customer
somewhat the same way
• Few measure marketing
effectiveness
longitudinally across
channels
• 5-minute set-up
• Collect and mine email
data to predict propensity
of people to engage
• Segments customers so
that they can be acted on
and integrate tightly with
existing email platforms
• Enables effective test-
measure-optimize
• Email Marketing
Solutions do not offer
built-in integrations and
predictive analytics
• Email marketers don’t
have the resources to
build a solution internally
• There are very few SaaS
email optimization
solutions integrating with
existing email platforms

5. 5
CRAWL
WALK
RUN
AgilOne Email
AgilOne Digital
AgilOne Enterprise
Personalize email
content and frequency
Personalize email &
web ecommerce
Personalize multi-channel
marketing experiences

6. From
optimizing campaigns
to
optimizing
customer engagement
and
value
6

7. What metrics do you use?
File size
Deliverability rate
Open rate
Click-Through rate
Conversion rate
Unsubscribe and SPAM complaint
Etc…
7

8. I am growing my contact list nicely.
8
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Contact Count (opt-in)

9. Or am I?
9
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Contact Count (opt-in)
Low Value/Engagement
Medium Value/Engagement
High Value/Engagement

10. The value of Engagement
10

11. Optimizing short-term vs. long-term
11
Email Frequency
$$$
Cost
of
emailing
Cost of
unsubscribe
Revenue generated
by emails
Optimal Operating Frequency

12. Forget revenue attribution…
Welcome longitudinal testing!
12

13. Overview of AgilOne Email Edition
13

14. 5-minute setup
14
1. Sign Up 2. Connect your Email Solution 3. Done

15. Data Flow
15
1. billions of email activity
data point are extracted from
the email marketing solution
every day or every hours
2. Advanced machine learning
algorithms find patterns and
predict engagement and
unsubscribe behavior for each
customers
3. Predictive customer
segments are sent to
the email marketing
platform

16. Enthusiast
Sleepy
Phantom
Ignored
NewbieMainstreet

17. Standard Implementation
Case Study
17

18. Recipe to increase
customer lifetime value
1. Cut back Newbie touch frequency (half of opt outs come from Newbies)
and test different onboarding programs
2. Reduce Phantom and Sleepy touch frequency and use aggressive offer
3. Add extra emails to Enthusiasts and invite them to participate in your
social programs

19. Learn more or Questions
info@agilone.com
(877) 769 3047