One of the toughest parts of identifying trends is getting caught up in what the "cool" companies are doing. Every firm doesn't have the budget of a Google, Facebook, or Apple, so what are the real trends in talent acquisition? In this webinar we will examine the research that supports key trends in the world of recruiting, from the increased focus on hiring from within and greater exploration of experience design to the expansion of the recruiting technology "stack" beyond the applicant tracking system, and how AI is losing its luster for some employers.

1. 7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead
Ben Eubanks Naba Ahmed
With: Moderated by:
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Trends in Recruiting & HR Webinar Series

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https://www.humanresourcestoday.com/webinar-series/trends-in-recruiting--and--hr/

3. About Ben Eubanks
Ben leads the human capital research practice at Lighthouse Research & Advisory, a firm dedicated to uncovering
the trends and leading practices to help employers hire, engage, and retain their best talent. His research spans
talent acquisition, talent management, learning and development, and other relevant topics. He also hosts the
We're Only Human podcast, a show that focuses on the intersection of people and technology in the workplace.
About Naba Ahmed
Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing
Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing
content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of
the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth,
and experience of their professional cultures, personalities, and passions.
Trends in Recruiting & HR Webinar Series

4. 4
Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead
GOING BEYOND AI
HYPE
EXPANDING THE
RECRUITING STACK
D&I TO E&B HIRING FROM
WITHIN
THE BUSINESS OF
PRODUCTIVITY
NEUROSCIENCE
FOR LEARNING
OPTIMIZATION
WELLBEING FOR
PERFORMANCE
IMPROVEMENT

5. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

6. HR Tech VC
Funding:
2017
$-
$100,000,000.00
$200,000,000.00
$300,000,000.00
$400,000,000.00
$500,000,000.00
$600,000,000.00
$700,000,000.00
$800,000,000.00
$900,000,000.00
$1,000,000,000.00
2017
Overall AI-Focused
Approx 50%

7. HR Tech VC
Funding:
2018
$0
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
$3,000,000,000
$3,500,000,000
$4,000,000,000
2017 2018
Overall AI-Focused
4x increase

8. Research
Basis
Transactional
experiences
Hyper
customization
Comfort
levels with
algorithms
Expanding list
of uses:
sentiment,
visas, etc.

9. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

10. ATS data is critical to
understanding
engagement and CX
ATS wasn’t designed
for engagement
ATS doesn’t tell whole
story, esp in tight
hiring market
Capabilities like
automation and texting
create competitive
advantage
It’s not where data is
stored but what you can
do with it that matters
CRM and recruitment
marketing adoption
are growing YoY
The Recruiting Tech Stack

11. 11
• Which of the following do you think is most important for recruiting and
talent leaders to develop?
A. Using data to analyze hiring trends and predict talent demand
B. Forming strategic relationships and building a reputation for being consultative
C. Understanding technology and how to balance human and digital systems
D. None of the above
Poll #1

12. The Curiously Mixed Priorities
0% 10% 20% 30% 40% 50% 60% 70%
Ability to utilize technology to drive efficiency
Ability to use data to predict hiring needs
Ability to form relationships with candidates and
colleagues
Strategic and consultative
Ability to analyze hiring trends
Leaders Recruiters
The Recruiting Competency “Stack”

13. The Real Story
0% 10% 20% 30% 40% 50% 60% 70% 80%
AI is having no effect on recruiters
AI is making recruiters less important
AI is making recruiters more important
Recruiters must be more strategic and consultative
with the business
Yes No

14. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

15. Research
Basis
Pay equity announcements
Recruiting focal shift: unbiased
hiring
Difficult hiring market: greater
diversity demand
Accessibility focus: a lesson
from Domino’s

16. How can employers create a culture of equity?

17. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

18. Research
Basis
Internal
hiring in a
tight market
Improving
D&I and E&B
with mobility
Practical
solutions:
Shell,
Patagonia,
Credit Suisse
Talent
Mobility
Profit Chain

19. Research shows that
talent mobility and
development
opportunities are
drivers of employee
engagement.
Talent Mobility Profit Chain
Engagement has been shown to be linked
to key business outcomes, such as:
• Revenue
• Retention
• Innovation
• Customer satisfaction
• Profitability
Talent Mobility → Engagement → Business Success

20. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

21. 21
• Which would you say is more important for your workforce?
A. Maximizing productivity out of each person/team
B. Maximizing human creativity and innovation
Poll #2

23. Any job I can
fully define, I can
teach someone
else to do it
cheaper.
Seth Godin

24. Human Creativity > Automation
High Scorer Results:
• 34x profit
• 70x revenue
• 10x job creation
Source: Stauffer, D.

25. Modern
Methods for
Driving
Creativity and
Engagement
Autonomy: can I control
my environment and
work?
Mastery: can I become an
expert?
Purpose: can I see a
connection between my
work and the big picture?

26. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

27. The Brain is Still Being Explored
MAGNETIC BACTERIA STRESS

28. 80% of talent
leaders think
their workforce
needs reskilling

29. Neuroscience Research
Limited
time; many
distractions
Learners
forget easily
Humans are
exploratory
Informal
learning

30. Trends in Recruiting &
HR Webinar Series
7 Key Talent and HR Trends: Research, Case
Studies, and Insights for the Year Ahead

31. Stress costs $300+ billion in the U.S.
alone: absenteeism, turnover,
productivity, medical costs, and
more.
American Psychological Association

32. Shifting Focus
Wellness vs
wellbeing
Elements:
financial,
emotional,
other
Case Study:
Hot Chicken
Takeover

33. Q&A
Naba Ahmed
With: Moderated by:
Principal Analyst
Lighthouse Research & Advisory
LinkedIn page: /in/beneubanks
Twitter ID: @beneubanks
Email: ben.eubanks@lhra.io
Website: http://lhra.io/
Ben Eubanks
Editor, Human Resources Today
Linkedin page: /in/naba-ahmed/
Twitter ID: @hrposts
Email: naba@aggregage.com
Website: humanresourcestoday.com
https://www.humanresourcestoday.com/webinar-series/trends-in-recruiting--and--hr/