One of the most important factors in the success of any real estate organization is networking. Join real estate coach Sarah Santa Ana as she discusses maximizing your online presence and utilizing social media to connect with potential clients.

1. Maximizing Your Online
Presence: Tips for Real
Estate Agents on
Social Media
Residential Realty Today
Expert Insights.
Personalized for you.
Stephanie
Braswell
Webinar
Coordinator,
Residential Realty
January 25th
2023
11:00 am PDT,
2:00 pm EDT,
7:00 pm BST
with Sarah Santa
Ana
Real Estate
Coach,
Move4Free
Realty
&

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3. Using social media, machine intelligence/smart algorithms
and big data, Aggregage’s ever-growing portfolio of
industry-sector focused verticals delivers the most
engaging and relevant content to each industry’s
professionals. Our content comes from an average of 100
or more industry thought leaders in each vertical, offering
their insights, analyses and opinions on the important
issues and trends in the industry.
This breadth of content sources generates hundreds of
fresh pieces of content each week, so that readers can
make excellent use of the limited amount of time that they
have available
to stay up to date on their industry’s developments.
https://www.aggregage.com/

4. Sarah Santa Ana
Maximizing Your Online Presence:
Tips for Real Estate Agents on Social Media

5. © 2016 Club Wealth® All Rights Reserved
Importance of Online Presence
97% of buyers used the internet to search for a home
90.7% say that Websites are the most popular marketing channel
51% of buyers found homes they purchased on the internet
90% of realtors use Facebook to promote their business
Source: 17 Vital Real Estate Marketing Statistics in 2022 by
fitsmallbusiness.com.

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Best social media for Real Estate
1. Facebook
2. Instagram
3. Linkedin
4. Tiktok
5. Google

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Social Media Basics
● Does your Social media profiles say you are in
Real Estate?
● Is your website on your profiles?
● Does your profile say you do other jobs?
● Is your account public?
● Is there a public way to contact you?

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Social Media Basics
● Do you post anything real estate related?
● How often do you post about real estate?
● To have two accounts or not?
● Do a google search for yourself right now
● What else do you post, what's your niche….

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Hashtags Rules
● Use hashtags without spaces or symbols
● Use relevant and specific hashtags
● Keep hashtags short and simple
● Research hashtags before using them

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Content Ideas
● From your local association (latest market trends,
news, and changes)
● From other realtors outside
your area
● Stories from your past and
current clients
● Pinterest
● FB groups
● Whats going on in your life
● CONGRATS to your clients
● Your listings

11. © 2016 Club Wealth® All Rights Reserved
How to Geotag photos for your Business
Geotagging can help local websites and businesses rank
higher in search engines. (tool.geoimgr.com)

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How to Geotag photos for your business
Many business owners are not aware of EXIF data and how
to geotag images so that your business shows up in local
results. This simple change can make all the difference for
your search rank.
Thank You For Your Referrals: Servicing Virginia, Maryland and Washington DC

13. © 2016 Club Wealth® All Rights Reserved
Interacting with Others
● Respond to any questions
● Tag friends and family
● Respond to others post …. Happy Birthday, hope
you feel better, Congrats etc.
● post something personal that gets interaction
○ Ask Questions
○ Tag people
○ before you post ask yourself will be comment

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Visuals
● Geotag ALL YOUR PHOTOS
● Posts with Photos get more views
● Posts with Video get even higher views

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Google My Business
Google My Business provides you with the ability to list your business location
on Google Maps and local search results. You can display important
information about your business, including the opening/closing times, contact
details or a link to your website.

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Google my business
Manage reviews and get more reviews to help people find your business

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Grow your Business with
Google Local Services Ads

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Grow your Business with
Google Local Services Ads

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Grow your Business with
Google Local Services Ads

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Grow your Business with
Google Local Services Ads

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Analytics
Analyze your online standing
using bright local.com

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Google Tips
● Make sure Google my business & GLSA info matches
● Check Citation Tracker sites to ensure all data are the
same (A citation is an online mention of a business that features the Name, Address, and
Phone number (NAP) of the business)
● Get Reviews!!!!!! (google and beat the number of
reviews for your local competitors)
● Have friends ask questions on google page (answer
them promptly)
● Use google maps everytime you go to your office
address

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Best time post on social media
9AM - 1PM
12NN , 4PM , and 8 PM
11 AM, 2 PM , and 7 PM
10 AM , 1PM , and 11 PM

24. © 2016 Club Wealth® All Rights Reserved
Social media Automation and
Scheduling
There are several ways to automate social media posts, including using social
media management tools and scheduling tools
Social media management tools such as Hootsuite, Sprout Social, and Buffer
allow you to schedule posts in advance and manage multiple accounts from
one platform.
Scheduling tools like Later, Planoly, and CoSchedule allow you to visually plan
your Instagram feed and schedule posts in advance.
● Monday Motivations (Motivational quotes, memes, disussions)
● Talk to me Tuesday (exciting stuff going on in the market, buyer
and seller tips)
● Wacky Wednesday (show crazy MLS photos, historical data)
● Thirsty thursday (cool restaurants, bars, bakeries, recipes, local
shops)
● Financial friday (cool loan products, grant programs, budget
tips, investment tips)

25. © 2016 Club Wealth® All Rights Reserved
If you would be willing to give me a
5 Star Review
https://g.page/r/CZePIzm9b_FeEBM/review
Email Admin@move4freerealty.com
a screenshot of your review and you will receive:
Free Coaching Strategy Call
10 Non Investment Lead Sources
2 of My Best Content Generators
Mega Open House Checklist
Thank You For Your Referrals: Servicing Virginia, Maryland and Washington DC

26. Q&A
Sarah Santa Ana
Real Estate Coach
Move4Free Realty
Stephanie
Braswell
Webinar
Coordinator,
Residential Realty
Today
/in/sarah-santa-ana-5b25417/ /in/stephanie-braswell-664364248/
residentialrealtytoday.com