The document discusses AAA, a top 25 most trusted brand in America, handing their customer experience over to an AI solution called SmartAction. AAA was initially hesitant about using AI for their emergency roadside assistance calls but saw great success after implementing SmartAction. The virtual agents were able to handle over 5 million calls annually while maintaining the same customer satisfaction levels as live agents and at a third of the cost. AAA became convinced that outsourcing their CX to an AI partner like SmartAction was better than trying to build their own solution.