Social Collaborative Management aims at delivering, at the enterprise level, a common goal for the business while harnessing the performance advantages of a collaborative community. This is a vital paradigm shift that many organisations are trying to understand right now - balancing traditional work and centralised leadership against the value of decentralised teams and trust. But the principles of harnessing collective power, collaboration, and community build an underlying ‘constant change’ capability that is critical in today’s new work environment.

1. Social Collaborative Management:
Harnessing the Power of the Many
Peter Taylor Rebecca Komathy
With: Moderated by:
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Candid Conversations with Product People
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4
About Peter Taylor
Peter Taylor is a PMO expert who has built and led five global PMOs across several industries, and has advised many
other organisations in PMO and PM strategy. He is also the author of the number 1 best-selling project management
book, ‘The Lazy Project Manager’, along with many other books on project leadership, PMO development, project
marketing, project challenges and executive sponsorship. In the last 5 years, he has delivered over 330 lectures
around the world in over 25 countries and has been described as ‘perhaps the most entertaining and inspiring speaker
in the project management world today’. His mission is to teach as many people as possible that it is achievable to
‘work smarter and not harder’ and to still gain success in the battle of the work/life balance.
About Rebecca Komathy
Rebecca attended California State University, Long Beach, where she earned her M.F.A. in Creative Writing with a
concentration in Fiction. After working in the publishing and English education fields, she became more interested in the
information science and business aspects. She is attending SJSU for her second Master’s, this time in Library and
Information Science so she can learn more about digital curation. She currently works at Aggregage as a Webinar
Coordinator. When she’s not working, she is probably snuggling with her French bulldog named Kira.
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Social Collaborative Management:
Harnessing the Power of the Many

6. We human beings are social beings.
We come into the world as the result of others’ actions.
We survive here in dependence on others.
Whether we like it or not, there is hardly a moment of
our lives when we do not benefit from others’
activities.
For this reason, it is hardly surprising that most of our
happiness arises in the context of our relationships with
others.
Dalai Lama
We are social

7. We are social
Tweetfacelinkblogpodoogle

8. How do you define social collaborative
management?
What is a social collaborative manager?
The Social Based ‘Collaborative’ World

9. Change: Traditional to 2.0
Traditional Management Management 2.0
Control: Centralised Control: Decentralised
Planning: Top-down Planning: Bottom-up
Environment: Authoritative Environment: Collaborative
Structure: Implied Structure: Emergent
Access: Limited Access: Unlimited
Local Access to information Global/Live Access to information
Limited Communications within team Unlimited Communications within team
Structured and enterprise tools Easy to use collaborative tools
Rigidity of tools Flexibility of tools
Origin: Dr Harold Kerzner

10. Social
Around
Social
About
Social
Within
The layers of social interaction

11. Why now?

12. Evolutionary
Source: The Social Organization (Bradley/McDonald) Harvard Business Review Press

14. Creating the ‘swarm’
Source: Gartner - Six Core Principles to Tap the Power of Social Media

16. Participation Inequality ‘Rule’

17. One example

18. Self Correcting/Balancing

19. 19Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

20. 20Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

21. 21Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

22. 22Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

23. 23Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

24. 24Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

25. 25Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

26. 26Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

27. 27Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

28. 28Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

29. 29Candid Conversations
With Product PeopleTop 10 ‘Social’ Tips

30. Social is good

31. Caution

32. 32Candid Conversations
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‘The new royal research ship will be sailing into the
world’s iciest waters to address global challenges that
affect the lives of hundreds of millions of people,
including global warming, the melting of polar ice, and
rising sea levels’, Jo Johnson, Science Minister, ‘And we
want a name that reflects the serious nature of the
science it will be doing’

33. Caution

34. 34Candid Conversations
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One final but extremely valuable piece of advice

35. One piece of advice

36. 36Candid Conversations
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Q&A
Rebecca Komathy
With: Moderated by:
Speaker & Author, The Lazy Project Manager
Linkedin page: /in/peterbtaylor
Twitter ID: @thelazypm
Website: thelazyprojectmanager.com/peter-taylor
Email: peter.b.taylor@btinternet.com
Peter Taylor
Webinar Coordinator, Product Management Today
Linkedin page: /in/rebeccakomathy/
Twitter ID: @ProdMgmtToday
Website: productmanagementtoday.com
https://www.productmanagementtoday.com/webinar-series/11062/candid-conversations-with-product-people