Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?
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Candid Conversations: Collaborate Better with Your Customer-Facing Teams
1. Collaborate Better With Your Customer-Facing Teams
Hope Gurion Rebecca Komathy
With: Moderated by:
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Candid Conversations with Product People
Webinar Series
2. Amplitude is the #1 Product Intelligence platform helping companies build better products.
Amplitude powers over 40,000 digital products from 180+ countries around the world. They have
tracked over 28 trillion user actions to help digital product and growth teams instantly understand
user behavior, build engaging experiences, and grow their business.
To learn how Amplitude can help your product team, visit amplitude.com
3. 3Candid Conversations
With Product People
Click on the Questions panel to
interact with the presenters
https://www.productmanagementtoday.com/webinar-series/11062/candid-conversations-with-product-people
4. 4Candid Conversations
With Product People
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About Hope Gurion
Hope Gurion has more than 20 years of productmanagementand leadership experience,leading product,design and
analytics teams. She founded Fearless ProductLLC to serve companies seeking growth through productinnovation.
She specializes in coaching new productleaders,often from non-productdisciplines,to accelerate their confidence
and competence.Her “Fearless Product Leadership” podcastseries helps new productleaders learn from experienced
peers how they tackle some of their toughestresponsibilities.Hope has led and coached with more than 50 B2B and
B2C productteams in start-up, growth and mature stage companies.In addition to coaching and consulting,she
moderates the Senior ProductLeader council at Collaborative Gain.
About Rebecca Komathy
Rebecca attended California State University,Long Beach,where she earned her M.F.A.in Creative Writing with a
concentration in Fiction.After working in the publishing andEnglish education fields,she became more interested in the
information science and business aspects.She is attending SJSU for her second Master’s,this time in Library and
Information Science so she can learn more aboutdigitalcuration.She currently works atAggregage as a Webinar
Coordinator.When she’s notworking,she is probably snuggling with her French bulldog namedKira.
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Collaborate Better With Your Customer-Facing Teams
13. 13Candid Conversations
With Product People
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1. Weekly cross-functional stand-up
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• Goal and progress to goal
• Sales: grow prospects and opportunities in pipeline
• Product:
• Desired outcomes: how we’re measuring success
• Discovery: needs/segments we’re learning about
• Delivery: how we’re solving for those needs
• Implementation: timing from contract to customer-adoption
• What do you need/where are you blocked?
• Marketing: client testimonials/case studies
• Sales: demo videos
• Implementation: internal tooling for efficiency
• Product: access to target customers for discovery
17. 17Candid Conversations
With Product People
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3. First-hand understanding of customers’ needs
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remember it
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find it and don’t
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We believe it, but
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