Influencer marketing is a highly effective way to connect the brand with high potential consumers.

1. INFLUENCER MARKETING TIPS

2. WHY DO TOP MARKETERS NEED TO CONSIDER MORE THIS CHANNEL?
 Influencer marketing is a highly effective way to connect the brand with high
potential consumers.
 It is a human channel that reaches Early Adopters (E.A.), which according to many
research studies, are up to 5 times less responsive to advertising than the average
consumer ( See Volkswagen initiative).
 Taking into account the current trend of high product innovation frequency, they are
a strategic tool to influence the most responsive consumers.
WHAT IS INFLUENCER MARKETING?

3. 1. Don’t stop at his/her number of friends on social media
 Check content that influencer shares
 Check influencer’s comments impact and reactions
2. Identify influencer’s values and compare them with your brand values
 Establish the most important brand values.
 Create the profile of your influencers to match your brand.
 Find the influencers that resonate the most with your brand.
3. Real life situation
 Challenge him/her to bring an impressive number of people in one place. This way you will see how
connected he/she is and what kind of power he/she has to influence the people around him/her.
3 KEY TIPS FOR RECRUITING INFLUENCERS

4. INCANDESCENT MARKETING
WWW.INCANDESCENT.RO
BUCHAREST, ROMANIA