WeMeet—A Silverfox Joint
•Als PPTX, PDF herunterladen•
0 gefällt mir•31 views
A product pitch for a new collaboration service
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (18)
Ähnlich wie WeMeet—A Silverfox Joint
Ähnlich wie WeMeet—A Silverfox Joint (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
WeMeet—A Silverfox Joint
- 1. WeMeet The Creation of a New Silverfox Product
- 2. Contents • Section 1—Project Overview • Background—How did we get here (10 mins) • What do we know—Research and Learnings (30 mins) • Section 2 – Project Brainstorm • What will it do—Features (30 mins) • How we can build a product—Process (10 mins) • How do make a business—Execution (10 mins) • Planning and Resources—Next Steps (10 mins)
- 3. PROJECT OVERVIEW Section 1 of 2
- 4. Background— How did we get here?
- 5. Background
- 6. Background
- 7. Background
- 8. Background • Matt discovers Facetime scheduler at the Santa Monica Conference.
- 14. Background • What are the problems we are trying to solve for? • How do we plan to solve them?
- 15. Background • On the agency side of media buying we need to actively discovering, learning from and buying from the latest and greatest media vendors and platform providers. • Media sales people eat up our valuable client billable time in how they pursue agency buyers. The Problem
- 16. Background • We create a platform to connect media buyers and sellers by reducing the friction of setting up meetings. The Solution
- 17. Media Sales Media Buyer
- 18. Media Sales Media Buyer Monday 11am Tuesaday 3pm Thursday 2pm
- 19. Media Buyer
- 20. What do we know— Research and Learnings
- 21. Research • What do leading experts on the buy side want? • Are there additional features that would add value to the end product? • What are the competition doing? • Are there things here that we can leverage?
- 22. Research • Who we talked to : • Jon Kaiser – Big box, exec team dude • Chris Portella – Big box, mid level manager dude • Guy Hill—Independent, solo dude • Mike Martinez—Experienced media dude Buy Side
- 23. Research Kaiser was looking for a way to use a platform like this to help the professional development of his direct reports and their junior team members. “Are they meeting with enough new people? Are they executing on the agency negotiating principles. Could this platform be a way for management to contribute process docs and check lists to the media buyers? Or other educational resources to help the media planers to get the most out of their meetings?” Jon Kaiser
- 24. Research In a big agency with siloed company they have difficultly even filtering the constant, incoming requests to meet. Have we met with them before? Who met with them and what were they like? How can teams all coordinate with each other and then publishers to set effective meetings agendas? Big meetings usually equal dog and pony shows. How about more quick hit meetings? Clients want to know how they’re teams are staying on top of the latest media offerings. Currently they draft manual reports listing who they met with on a monthly basis. Chris Portella
- 25. Research “Media planners have to use a lot of proprietary tools—@plan, DoubleClick, ad words, etc. They have enough of that. They want ways to be more productive and have the simplest way to get there. Don’t make me learn something new. I like email. Email works for everyone. I want a system that I can search like an out board brain for how I’ve used a vendor in the past. I want to see how other people rated the same vendors. This is slick. And is enticing, as folks like to judge other people!” Guy Hill
- 26. Research Razorfish has a corporate enterprise tool called Source that schedules agency wide vendor meetings and presentations. It integrates with the centralized knowledge base and Business Intelligence tool. This proprietary service is an asset actively used as a value add to win business. A “Unique offering”. It’s not used by regular people. He likes Doodle. Mike Martinez
- 27. Research • Who’s doing online scheduling and how does it work • ScheduleOnce • TimeBridge • Meetifyr • Bookeo • Acuity Scheduling • TimeTrade • Book’d • setmore • hyperoffice.com • schedulista • appointment-plus • appointron • sumoscheduler.com Competitors
- 31. Research Setmore
- 32. Research Book’d
- 35. Research Bookeo
- 39. Research • Look like Outlook • A lot require you to maintain separate calendars • Rely heavily on a sales force • Focus on the sell side How do they work?
- 40. Research • We can focus on the driver being the buy side • There is no competitor outside of FacetimeScheduler • We can build out with limited a sales effort Why ours can and should be different
- 41. Research How the buy side is the new sell side
- 43. RMCV
- 46. Contentssofar… • Section 1—Project Overview • Background—How did we get here (10 mins) • What do we know—Research and Learnings (30 mins) • Section 2 – Project Brainstorm • What will it do—Features (30 mins) • How we can build a product—Process (10 mins) • How do make a business—Execution (10 mins) • Planning and Resources—Next Steps (10 mins)
- 47. PROJECT BRAINSTORM Section 2 of 2
- 48. What will it do—Features
- 49. What will it do—Features
- 50. Features • Mini-meets • Schedule a 15 min phone call introduction or speed dating style screen share presentation. Create a buffet of sampler meetings before scheduling and an in person meeting Some Sample Feature Ideas
- 51. Features • Paid Vendor Pages • Facebook style destination pages that can include richer feature sets of content management and lead generation for vendors who want to upgrade their membership Some Sample Feature Ideas
- 52. Features • A Wikipedia of Provider Profiles • WeMeet in addition to a meeting scheduling service becomes an online, searchable ranked directory of providers that media, Creative, and technology folks can use for research and concepting. • It would also be a library of white papers and case studies that can be updated by the vendors Some Sample Feature Ideas
- 54. How we can build a product—Process
- 56. Process • Outline of the Lean Start up, Eric Ries • MVP and Validated Learning • What is an MVP? • Minimum Viable product. What’s the simplest version of a product to start getting results • What’s Validated Learning? • Treat the idea of a product as an experiment, identify the elements of the plan that are assumptions rather than facts, and figure out ways to test them empirically and then iterate. • Some Sample questions to consider for MVP and Validated Learning • Do consumers recognize that they have the problem you are trying to solve? • If there was a solution, would they buy it? • Would they buy it from us? • Can we build a solution for that problem?
- 57. Process Groupons MVP Strategy (quote from the book) We'd sell t-shirts to see if we could make any money online. We took a WordPress Blog and we skinned it to say Groupon and then every day we would do a new post. It was totally ghetto. We would sell T-shirts on the first version of Groupon. We’d say in the write-up, ‘This T-shirt will come in the color red, size large’ Then we tried the coupon idea. It was enough to prove the concept and show that it was something that people really liked. The actual coupon generation that we were doing was all FileMaker. We would run a script that would e- mail the coupon PDF to people.”
- 58. Process Validated Learning using Wizard of Oz Testing • “They used Wizard of Oz testing to fake it. In a Wizard of Oz test, customers believe they are interacting with the actual product, but behind the scenes human beings are doing the work.”
- 59. Process Talking to some Entrepreneurs
- 60. Process • Product Development at Aetna. He’s doing what we’re doing: Building new side line businesses inside an existing organization • Guard the time investment internally • Make more smaller bets • Think about using third party, objective consultants • “Think within the box” Chad Allen
- 61. Process • Founder of Wubyu, crator of OhSnap a mobile game. Ex-lollapps. Currently developing a health related app. In start up mode. • Make your MVP as simple as you can • Talk to people to test your ideas before you do anything • Make something you need, find a pain point, focus on technology or features that currently don’t have a widely accepted purpose. • Read this: http://paulgraham.com/startupideas.html Nate August Schuett
- 62. How do make a business— Execution
- 63. Execution • Planning • Branding • Production • Development • App Hosting • Customer service • Maintenance • Sales • Partnership • Licensing
- 64. Planning and Resources— Next Steps
- 65. NextSteps Some thought starter questions • Where do we want to put our effort? • Who will be available to work in which areas? • How will this product be protected as a valid client in its own right? • What will be the requirements to judge success and failure? • When to invest more verses when to cut bait?
Hinweis der Redaktion
- Other companies that have developed tools that have become product Beyond and Lifeline 37Signals and Basecamp Coudal and the Deck
- Other companies that have developed tools that have become product Beyond and Lifeline 37Signals and Basecamp Coudal and the Deck
- Other companies that have developed tools that have become product Beyond and Lifeline 37Signals and Basecamp Coudal and the Deck
- Media reps hit up media buyer. The Media buyer tells them to sign up for WeMeet to schedule a meeting.
- Media Buyer “releases” their avaialble meeting spots and the media sales picks one.
- If Media buyer has a new piece of business or a big plan to put togther they can reach out to media sales by searching the network of member pubs and platforms.
- Third party sync app for Outlook to Google OggSync: oggsync.com/index.php/screenshots-and-videos SyncMyCal: syncmycal.com gSyncit: fieldstonsoftware.com/software/gsyncit3 (free for syncing one calendar) Sync2: sync2.com SyncMate: sync-mac.com (for Mac users)
- https://azigo.com/my/ Companies send you hundreds of offers, sales, newsletters, etc. And you like getting them. Problem is, they clog up your inbox, waste your time, and distract your attention. In seconds you can skim hundreds of messages and find the products, sales, offers and services that interest you. Tell Azigo what you like, and that’s exactly what you’ll get. Azigo works with any email from any company, site, store or brand. Adding a new site, publisher or brand, is easy because Azigo manages all of your profiles, addresses, and interest and fills in all the registration forms for you. http://kantarainitiative.org/confluence/display/infosharing/Home In today's information economy, trust is the necessary foundation for secure interoperability, and central to the successful realization of what's possible on the Web. From the user perspective as well as that of the deploying organization, it’s an issue of who is trusted with what….and that requires policy, business and technology understanding and infrastructure. Thus the Liberty Alliance emerged: a first-of-its-kind standards organization with a global membership that provides a holistic approach to identity. The Kantara Initiative is working to bridge the enterprise, mobile, government and Web communities to provide the industry with a clear path for moving interoperable identity systems forward, advancing adoption and meeting marketplace and user needs. a. Bob gets a receipt for the provision of informed consent to Facebook. b. Maria is about to give financial data and checks with a 3rd party to check if the third party is compliant. c. John uses the consent reciept and terminates policy with Geico to withdraw consent d. Pania authorizes the New Zealand Post to provide her official address to First International Bank for a bank loan e. Mike reviews the open notices for websites he's visited in the last month http://cyber.law.harvard.edu/projectvrm/ListenLog ListenLog is a simple utility that does nothing more than record listening data for the user. It will store it in a form that can be crunched in many ways and for many purposes -- all by the user's choice and at the user's discretion. It will be data that can go in any database or spreadsheet. It can also be shared in a selectively disclosed way. (See VRM Principles list and the earlier Principles.) This will make possible a marketplace for third-party services that help both listeners and the institutions with which they relate. (Starting with stations, but also including program producers, artists and others.) http://mydex.org/ Mydex gives individuals back control over their personal data Mydex provides the individual with a hyper-secure storage area to enable them to manage their personal data, including text, numbers, images, video, certificates and sound. No-one but the individual can access or see the data. A "Trust Framework" http://www.onecub.com/ One, new email address that consolidates all your buying data, travel work, health http://www.paoga.com/business/ Encrypted data transfer. Mediacal data is routinely transferred between doctors and pharmacists what if you want to access to that data. https://www.trustfabric.com/connect/ TrustFabric Connect lets you control how businesses are allowed to contact you via email, phone, text message and snail mail. Opt out on your behalf. Or change preference or addresses. Or when, day or night etc
- [Use anecdote about meal planning site from the book. There is a lot more we can flesh out here but we need to keep everything brief]
- http://online.wsj.com/article/SB10001424127887324188604578541843266186054.html Remove seemingly essential elements. Bring together unrelated tasks or functions. Copy a component and then alter it. Separate the components of a product or service and rearrange them. Make the attributes of a product change in response to changes in another attribute or in the surrounding environment.
- Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas. That m.o. is doubly dangerous: it doesn't merely yield few good ideas; it yields bad ideas that sound plausible enough to fool you into working on them.