We help brands build value in the digital world. We are interactive agency based in Poland, working for brands around the world.

1. Agency presentation
1
www.sfera.pl
Aleksander Pawlak
CLIENT SERVICE DIRECTOR
Profile and scope of activities
ul. Piramowicza 9/4
90-254 Łódź, Poland
September 2020

2. 2
We help brands build value
in the digital world

3. Aleksander Pawlak
3
The aim of this document is to present the scope of activities in which we can support
you and the benefits of working with SFERA.
You will find in it:
• How we meet the needs of our clients
• Our competence and areas of activity
• Areas of cooperation
• Our approach to cooperation
• Our experience and our customers’ feedback
I hope that this overview is a good starting point for further conversation.
CLIENT SERVICE DIRECTOR

4. 4
Agenda
1. About us
2. Leadership Team
3. What we do and how we work
4. Client Feedback
5. Case Studies

5. 5
About us

6. Our story
6
We have been helping brands build value in the digital
world for over twenty years.
Since its inception, we specialise in activities in the field
of culture, art, education and entertainment, with particular
emphasis on creating solutions driving users’ engagement
and interaction.
Working with international brands including The Walt
Disney Company has enabled us to develop and define
highest standards of client management and project
implementation.
Over the years, SFERA has become a collaborative space
that attracts experts with highest skillset, from creating
brand identification, through content production, social
media activity, gamification design, e-commerce to building
research panels.
ABOUT US

7. Clients and brands
WE WORKED FOR
7
National Geographic Channel
Sofidel Poland
Leo Burnett
Basell Orlen Polyolefins
Rennie
Inteligo
ESPN
Milla
Bepanthen
Commercial Union
Ferrero Rocher
BRE Bank
Disney Channel
ePanel
Egmont
Filmteractive Festival
FOX Comedy
SciFi Channel Europe LLC
Alfa Centrum Shopping Mall
Midwest Business Training
Dr. Oetker Polska
Xbox
UPC
Wzgórze Słowików
Disney Junior
Brave
Initiative Media
VIMN POLAND
Simba
Tour de France
The Sims
Disney XD
Lodz Film School
Logitech
Communication Unlimited
BRIO
FOX Life
CD Projekt
Media Service Zawada
Radio Łódź
KIA
Harry Potter
Nivea
Rafaello
Atmedia
United PR
Polish Radio
Toy Story
Cinergia Festival
Integrated Media Industries
Galeria Łódzka
Nokia Music Store
Polly Pocket
Carrefour
Tequila Polska
Lodz University
Cyfrowy Polsat
Wedding TV
Lodz City Hall
Żywiec Zdrój
Polsat Food Network
OMG Poland
Pro-Cinema Agency
Palmolive
POP Basket Tour
Scanditron
Panasonic
Star Wars Rebels
Lalaloopsy
Nickelodeon
Spider-Man
GETIN Bank
Art Industry Fundation
Testardo
Soy Luna
Profilaktin
Cogito Group
Vena Culture and Sport Fundation
Media Klaster Fundation
Piccolo
Captain America
Fisherprice
Hannah Montana
Creative Poland Society
Littlest Pet Shop
Cisowianka
Leon
MegaTotal.pl
Trefl
Algida
UNIQA Insurance
Era Tak Tak
Plusssz
Vibovit
Urbanator Days
Mirena
Halo Hans
ASDA
Barbie
Fundacja Dzieci Niczyje
Dragon's Den
Finding Nemo
G-COMMUNICATIONS
OMD
Mamba
Nat Geo Wild
Club Channel Limited
Beavers Brewery
Fruittella
Yukos
Idea POP
Digital One Consulting
Hot Wheels
Tyskie
Polska Akcja Humanitarna
Łódź Film Society
Łódź Film Commission
Urbaniak.Com Fundation
Sizeer
Podróże TV
Biebrzański National Park
SEQR Poland
Transformers
Medical University
Wodociągi Płockie
Young Digital Poland
The Simpsons
W.I.T.C.H.
Studio A
Carat Polska
ARBOmedia Polska
Haribo
Łódź Art Center
Kubuś Play
Stefana Jaracza Theatre
Mmd Public Relations Poland
Galeria Dominikańska
Business Papers
Soundedit Festival
Pepsi Music Vena Festival
Impact
SIGMA International (Poland)
Kubuś
Violetta
PlayStation
Sieciaki
Master Card
Chupa Chups
Lazarus & Maverick
Jetix
Medion Art Studio
Fiolet
Fox Kids Europe
Fundacja Dla Kultury
ABOUT US

8. Prizes and Awards
8
Leader of the European Year of Creativity and Innovation in Poland / The Best Polish Site dedicated
to culture – Users Webstar and Academy Webstar / The Best Polish Site dedicated to music -
Academy Webstar / Debut Of The Year (Media Trends contest) / Winner of the Łódź Proposes -
Innovative and Creative Competition / First prize in the 7 Minutes competition / Face of the „Łódź
City of Innovation” Campaign / One of the agencies with the clients’ greatest confidence of
customers according to SMG/KRC research agency
ABOUT US

9. 9
Leadership Team

10. Mariusz Drożdż
10
Mariusz has been creating interactive solutions
for media and entertainment brands for 20 years.
As a leader of the UX design and service design team,
he took part in strategic planning, creation of image
campaigns and engagement activities for brands
such as Disney, FOX, Lumina Learning.
Expert in the areas of strategy (branding, content
strategy, consumer engagement, gamification),
design (UX/UI design, service design, information
architecture)
An architect by education, an illustrator
and photographer by passion.
TEAM LEADERS
STRATEGY AND DESIGN

11. Aleksander Pawlak
11
For over 20 years, Aleksander has been supporting
companies in implementing innovative and the most
demanding projects.
As a project manager at SFERA he co-created
engaging solutions for brands such as Disney, FOX,
LEGO, BBC, Bayer, Regina and many others.
From concept development to project
implementation and care after its launch –
he is involved at every stage to ensure that
the client's goals are met.
A versatile thinker, Aleksander benefits from both
mathematics and humanities education background
as well as experience in journalistic and theatre work.
TEAM LEADERS
CLIENT SERVICE DIRECTOR

12. Krzysztof Franek, PhD
12
PhD graduate and a university lecturer, Krzysztof
is an expert multimedia producer, expert in the area
of the internet, new media, EU funds and r&d,
researcher into the impact of interactive digital
communication on image perception and the media.
A university lecturer at the National Film School
(Poland) on the use of information technology
in the media for over 20 years.
A graduate from Wrocław University of Technology,
Northern Film School (United Kingdom)
and the academy of National Film School (Poland).
Additionally, an expert for the Ministry of Economy
and the National Center for Research
and Development. Winner of many industry awards.
TEAM LEADERS
CONSULTANT

13. 13
What we do and how we work

14. Our Areas of Expertise
14
We help our clients leverage the potential of interactive communication channels and social platforms:
• to acquire new customers and build their loyalty
• to support employer branding
• to support digital transformation and adaptation
• to support business expansion
We focus on communication, design, social media and building engagement.
WHAT WE DO
STRATEGY
UX/CX STRATEGY
CONTENT STRATEGY
BRAND STRATEGY FOR DIGITAL AGE
SOCIAL MEDIA STRATEGY
ENGAGEMENT AND GAMIFICATION
TRANSMEDIA STRATEGY
DESIGN
BRAND DEVELOPMENT
UX/CX DESIGN
SERVICE DESIGN
INFORMATION ARCHITECTURE
CONTENT CREATION & DESIGN
VISUAL IDENTIFICATION SYSTEMS
DEVELOPMENT
FRONT-END DEVELOPMENT
BACK-END DEVELOPMENT
MOBILE APPS DEVELOPMENT
PROTOTYPING
TESTING
CONTENT
STORY RESEARCH & STORYTELLING
EDITORIAL WRITING & CUSTOM
PUBLISHING
COPYWRITING
CONTENT CREATION & PRODUCTION
SOCIAL MEDIA COMMUNICATION

15. Our approach
15
A brand is a promise to customers. It determines
the company's credibility, distinguishes it from others
and is a decisive factor that makes customers trust it.
Our mission is to help fulfill this promise; to express
the brand in a way that demonstrates its value
that meets customers’ needs as well as creating
an authentic connection and engagement them.
To achieve this, we create a strategy that will achieve
the best results, taking into account existing challenges
and limitations.
WHAT WE DO

16. Our approach
16
Thanks to it, we can choose the right means to tell
the story appropriate for the brand.
The most effective interactive experiences are the effect
of synergy of intelligent design thinking and creative use
of technology.
With the right knowledge, we can:
• define goals
• specify methods
• set a schedule
• determine success rates
WHAT WE DO

17. Our approach
17
Each project is unique. Each one, however, starts with
identifying the exploration phase to determine both the goal
and the ideal outcome.
Typically, we set out to understand:
• business background
• motivations for decisions made so far
• problems encountered by the client
• needs and expectations
• professed values
• competition
• industry and subjects
• target group
WHAT WE DO

18. Brand image in digital space
18
We create and implement a strategy for building brand
image on the web.
It includes:
• creating websites - from effective landing pages
to e-commerce and extensive online company
profile presentations, including tools
for communication with the client
• management of social media activities
• monitoring, analytics and adjusting activities
to changing conditions
WHAT WE DO

19. Engagement
19
We create solutions that allow creating a community
around the brand and engaging it in regular activities.
Thanks to this, we build customer loyalty and increase
the organic reach of the brand.
These activities include, but are not limited to:
• creating simple challenges for fans on social media
• organizing campaigns combining on-line and off-line
activities
• building profiled engaging systems
WHAT WE DO

20. Content production
20
We create content and materials used in various
contexts: social media, themed articles, illustrations,
photos, videos, books, newspaper ads, posters,
branded gadgets, exhibition stands and other forms
that are designed to attract and hold the user's
attention.
We offer our clients:
• project supervisor
• an editorial team creating substantive content
• a team of designers responsible for visual
creation
• a team of specialists from various creative fields,
thanks to which we carry out many non-standard
activities
WHAT WE DO

21. Partnership
21
Our work is based on open and honest
communication. During the project, the customer
always knows exactly where we are and where
we are going.
At the same time, we appreciate constructive
feedback that helps us strengthen our relationships
and ensures more efficient work.
We are flexible in choosing communication methods.
We adapt to customer requirements or suggest tools
that we use ourselves.
WHAT WE DO

22. Partnership
22
Branding and building commitment is a lengthy
process that, after launching, requires continuous
action to achieve the goal. The actual effects
of the projects that we implement can only be seen
after a long time.
That is why we focus on long-term cooperation
and building lasting relationships with our clients.
Thanks to this, we guarantee that after finalising
the project we will be nearby to provide support
on all levels - from ongoing activities
to the implementation of subsequent ideas.
WHAT WE DO

23. 23
Client Feedback

24. Satisfaction guaranteed
24
We have been awarded No 1 across the following
categories in the client satisfaction survey
of interactive agencies conducted by the SMG/KRC
Institute on behalf of Media & Marketing Polska:
→ satisfaction with cooperation with the agency
→ satisfaction with customer service
→ satisfaction with creation and production
→ agency services are worth the money we pay
→ there is a direct relationship between
the agency's activities and the amount
of sales
CLIENTS ABOUT SFERA

25. Philip Guy
25
SFERA have exceeded in progressing projects
through all stages of design and build from
creative inception through to live deployment,
demonstrating a clear understanding of client
and end user requirements.
TESTIMONIALS
DISNEY MEDIA+
COMMERCIAL PRODUCER

26. Andrea Landi
26
SFERA with great commitment and creativity
helped our brand to achieve success.
Their initiative, readiness for quick response
and flexibility in adapting to our needs deserve
special distinction.
TESTIMONIALS
SOFFASS S.P.A.
MEDIA & DIGITAL MANAGER

27. Piotr Czyżewski
27
Thanks to their creativity and professionalism
as well as a flexible approach, SFERA created
innovative tool which significantly improves
our business.
TESTIMONIALS
ARC RYNEK I OPINIA
DIRECTOR FOR DEVELOPMENT

28. Maciej Bral
28
SFERA understood our intentions perfectly,
arranged the different components
of the strategy in a logical order and worked
out solutions that even surpassed
our expectations.
TESTIMONIALS
JETIX EUROPE LIMITED
MANAGING DIRECTOR POLAND & CEE

29. BaseCamp Łódź
29
SFERA's ideas for communication with young
people had a very large impact on building
the hotel's brand awareness.
TESTIMONIALS

30. Dorota Hawliczek
30
SFERA gives us a sense of security
and we recommend them as a reliable
and friendly partner in business.
TESTIMONIALS
CREATIVE POLAND SOCIETY
DIRECTOR

31. Rafał Baran
31
The SFERA team members we worked with
are hand in glove with one another,
and their expertise guarantees professional
implementation of the project.
TESTIMONIALS
TESTARDO
MANAGING DIRECTOR

32. Ryszard Solski
32
With full conviction we recommend SFERA
as a creative company having the necessary
expertise and as a trustworthy partner.
TESTIMONIALS
SIGMA INTERNATIONAL (POLAND)
GENERAL DIRECTOR

33. Marta Lipecka
33
We recommend SFERA as a company
that stands out in the market with just
the reliability, punctuality, innovation,
diligence and knowledge that confirms
the competence and huge experience.
TESTIMONIALS
STUDIO A
PR MANAGER

34. 34
Case Studies

35. Case studies
35
We would like to briefly present you with several
projects from our wide portfolio.
They show the range of our competences
and the fields in which we implement projects
for our clients.
CASE STUDIES

36. The Walt Disney Company
36
The Walt Disney Company
CASE STUDIES
During 20 years of cooperation with The Walt Disney Company Europe:
• we developed the concept, created and operated a social
networking system in 8 countries, which together had nearly
2.000.000 users
• we have designed and organized over 400 competitions and
marketing campaigns
• we were responsible for creating marketing and advertising
materials and setting events
• we created strategies to engage and build loyalty of young
internet users
• we organized social campaigns
• we launched and operated an online press center
• we produced online games
• we have designed and created a tool to study the opinions
of young internet users
• we created and localized content for countries of the entire EMEA
area - from Norway to South Africa and from Portugal
to the Middle East
CLIENT
AREAS OF COOPERATION

37. 100 lat niepodległej Polski
37
Cogito Publishing House
CASE STUDIES
Graphic design of the book dedicated to the 100th anniversary
of the liberation of Poland.
The book was intended for young people. Its graphic design
was therefore to be modern and refer to the aesthetics
that young people deal with every day.
The scope of our work included:
• developing a modern and attractive visual style
• development of typography
• creating a library of graphic elements and page
layouts
• creation of illustrations
The book was published and distributed by the Olesiejuk
publishing house.
CLIENT
CHALLENGE
IMPLEMENTATION

38. Fox Kids → Jetix → Disney
Brand development and
transformation
38
Fox Kids Europe, The Walt Disney Company Europe
CASE STUDIES
Building brand awareness, expansion into Eastern European
markets and rebranding
At the end of the twentieth century, we built brand awareness of a new
children's TV channel among young internet users, creating the first fully
secure Polish website for children.
After being acquired by Disney, the channel changed its name to Jetix.
We were entrusted with the task of supporting the brand through
the rebranding process, and in subsequent years building its awareness
in Eastern Europe. The social network created and managed by us
gathered almost 2,000,000 users in eight countries, while campaigns
combining the activity of online users with the channel schedule
significantly increased its viewership.
After another rebranding, when the channel gained the new name
Disney XD, we became a content provider in the area of on-line,
supporting marketing and distribution.
CLIENT
CHALLENGE
IMPLEMENTATION

39. Official Disney Channel
launch event in Budapest
39
The Walt Disney Company Europe
CASE STUDIES
Designing the visual setting of an event organized in Budapest
on the occasion of the official launch of Disney Channel in Hungary.
The project included creating a comprehensive visual setting
for the event: from banners decorating the facade of the Museum
of Fine Arts in which the premiere took place, to gadgets that were
handed to participants.
The museum interiors were filled with banners, rollups, stands
and walls with Hanna Montana, Jonas Brothers, Phineas and Ferb
and other Disney Channel flagship characters.
Arrived guests were gifted with bags filled with information materials -
brochures, leaflets promoting series and gadgets.
We created a similar set of materials for similar events in Bucharest
and Prague.
CLIENT
CHALLENGE
IMPLEMENTATION

40. Mickey and Donald
on a bike around the world
40
The Walt Disney Company
CASE STUDIES
Creation, design and implementation of the concept of social campaign
addressed to the families. It promoted the idea of a healthy lifestyle
and strengthened the image of the Disney brand as friendly to the whole
family. (Poland, Czech Republic, Romania and Hungary)
The task of the family teams was to take a bike trip and publish reports
on it on the competition website.
Each family team was part of the one of the four Disney character’s team,
which competed for the longest, total distance.
The competition page we created contained:
• sightseeing guide prepared by PTTK Tourist Society
• blog with tips for cyclists
• presentation of competition entries and ranking
The campaign was supported by promotional materials designed by us:
posters, advertisements, banners, bicycle flags, stickers, a special series
of Primavera mineral water. Participants could get the occasional Mickey
and Donald Tourist Badges prepared by PTTK.
All participants covered a total distance of almost 100,000 kilometers -
two and a half times round the globe.
The Walt Disney Company Polska was nominated for the Benefactor
of the Year title for organizing this action.
CLIENT
CHALLENGE
IMPLEMENTATION AND RESULTS

41. ePanel
41
ARC Rynek i Opinia
CASE STUDIES
Creating an online research panel, available via the browser
and native application.
ePanel - the first online research panel in Poland allows,
among others, conducting consumer and qualitative research,
recruitment, telephone interviews.
Thanks to engaging mechanisms, it allows motivating
panelists to actively use the system via the browser interface
and smartphone application.
CLIENT
CHALLENGE
RESULTS

42. Basecamp
42
Basecamp Łódź
CASE STUDIES
Building brand awareness of a new student hotel.
For Basecamp - a new student hotel with a high standard,
we have carried out activities aimed at building brand
awareness in the academic environment.
The scope of our activities included communication
on Facebook as well as the creation and production
of information, promotional and advertising materials, such as:
video clip, presentations, posters, postcards, folders,
invitations, outdoor advertising, bags, hoodies, umbrellas,
electronic gadgets, rally car branding.
As a result, the Basecamp brand quickly became
recognizable among the academic community and the hotel
filled up with students.
CLIENT
CHALLENGE
IMPLEMENTATION AND RESULTS

43. Kreatywna Polska Society
43
Kreatywna Polska Society
CASE STUDIES
Development and creation of a new website,
along with the transfer of content from the existing website.
We have divided the huge amount of valuable content
collected on the current site into three areas:
• documents created by the Society (reports,
opinions)
• compendium of useful knowledge for creators
• news from the area which the Society deals with
The new content structure and navigation design allowed
the Society to present its activities much better,
thanks to which the initiatives taken can have a greater
scope and effectiveness.
CLIENT
CHALLENGE
IMPLEMENTATION

44. 3Dźwięki Komedy
44
Łódź Filmowa Society
CASE STUDIES
Creating visual identity for a multimedia event organized
as part of the Festival of the European Cinema Forum Orlen
Cinergia
The European Cinema Forum Orlen Cinergia is one of the most
important and oldest film festivals in Poland.
For the purpose of a special multimedia concert dedicated
to the memory of Krzysztof Komeda-Trzciński, we have
created visual identification, including poster creation,
press advertising, outdoor banners and invitations.
CLIENT
CHALLENGE
IMPLEMENTATION

45. Ameet Publishing House
45
Ameet Publishing House
CASE STUDIES
Creation of a new publishing house’s website,
presenting its offer.
The new site was built based on CMS Wordpress
extended with the WooCommerce tool and integrated
with the company’s internal storage system.
Thanks to the standardized format of the presentation,
it was possible to automatically publish several thousand
products in a very short time.
Advanced megamenu makes it easier to navigate
the extensive system of product categories.
CLIENT
CHALLENGE
IMPLEMENTATION

46. Edukram
46
Cogito Publishing House
CASE STUDIES
Creation of a new online store with the offer of the Cogito
publishing house and transfer of the product base
and existing customers to it.
The new Edukram.pl store was built based on the Wordpress
system enhanced with the WooCommerce e-commerce
mechanism and integrated with the internal storage system.
It allows to purchase individual copies of magazines
and books, as well as to set up subscriptions.
It also contains an information part about the publishing
house and its activities.
Its design is prepared for expansion with further sections
dedicated to magazines published by the Cogito publishing
house.
CLIENT
CHALLENGE
IMPLEMENTATION

47. Lumina Learning
47
Lumina Learning
CASE STUDIES
Creating a network of websites for several dozen
countries, presenting the offer of a consulting
company.
The integrated network composed of central, global
and localised country websites was built based
on CMS Wordpress using Multisite and Broadcast
solutions, that enable central management
and automation of content publication.
Country websites allow the presentation of the scope
of activities of local representatives, take into
account cultural and business conditions
and facilitate the contact of potential clients
with relevant persons in the international structure
of Lumina Learning.
CLIENT
CHALLENGE
RESULTS

48. MegaTotal.pl
48
Internal project
CASE STUDIES
To help young artists raise funds for publishing music
In 2007, we launched the first Polish and one of the first
crowdfunding communities in the world,
operating as a social game.
Under the MegaTotal.pl brand, we also conducted educational,
consulting, promotional and organizational activities to support
and activate artists.
Awards:
• Debut of the year in the Media Trendy contest
• The Best Polish Site dedicated to culture and music -
three Webstars from internet users and the Academy
• Leader of the European Year of Creativity
and Innovation in Poland
• Winner of the Łódź Proposes - Innovative and Creative
• First prize in a 7-Minutes competition
• Album of the Year in the plebiscite of Gazeta Wyborcza
for the band Little White Lies
CLIENT
CHALLENGE
RESULTS

49. 49
Thank you
Aleksander Pawlak
ap@sfera.pl
694 487 617