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Abc online marketing desk 072014

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Africa Business Communities can do the following for you:

- Your B2B Online Marketing in Africa (if desired we can run B2C online marketing campaigns as well)
- Communicate to African segmented reach
- Generate African online traffic to your landing pages
- Collect African market opinions
- Distribution to African media

In order to combine our reach with all the online channels available, we have created the ABC Online Marketing Desk

Veröffentlicht in: Marketing, Business, News & Politik
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Abc online marketing desk 072014

  1. 1. We know Africa. We Reach Africa.
  2. 2. What can we do for you very well? • Is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. In addition, we support doing business in Africa by events, custom media productions and market research. • We are holding 25 of the 50 biggest LinkedIn groups focused on Africa, representing 25-30% of the total African LinkedIn population • We have grown the Africa Business Panel www.africabusinesspanel.com to the largest online market research panel for B2B professionals, with almost 13.000 participants • We have direct access to more than 7.000 African Journalists through our press list, www.africapresslist.com • We have an office in Accra with people specialized in content curation and digital custom media • More information can be found at: http://www.slideshare.net/Africa- Business-Communities/africa-business-communities-general-072014 AFRICA BUSINESS COMMUNITIES
  3. 3. What can we do for you very well? • Your B2B Online Marketing in Africa (if desired we can run B2C online marketing campaigns as well) • Communicate to African segmented reach • Generate African online traffic to your landing pages • Collect African market opinions • Distribution to African media In order to combine our reach with all the online channels available, we have created the ABC Online Marketing Desk AFRICA BUSINESS COMMUNITIES
  4. 4. ONLINE MARKETING DESK • Online Marketing Desk: To support you to realize your African online marketing objectives. • Campaigns: Set up and manage professional online marketing campaigns. • Approach: Maximize benefits from online marketing efforts in Africa. • Consultancy: Provide expert consultancy with respect to online marketing. • Covering all online media: From social media advertising to analytics and; From search to display advertising. • Transparency: Transparency in how we work and transparency of costs.
  5. 5. TOOLS SOCIAL MEDIA • 51,5M users • 71% use Facebook daily • 3rd Most used platform for B2B • Most used platform for B2B • Most revenue generated among all platforms • 2nd platform for boosting brand awareness BRANDING SALES LEADS TRAFFIC AND MORE… • Video is best performing content • Video on landing pages increase conversions by 86% • 4th Most used platform for B2B BRANDING SALES LEADS TRAFFIC BRANDING SALES LEADS TRAFFIC
  6. 6. TOOLS OTHER OPTIONS Analytics Search Engine Advertising (Including but not limited to Adwords and Bing) Display Advertising (Bannering, Rich Media) Mobile Advertising Search Engine Optimisation Retargeting Press list with over 7.000 African journalists
  7. 7. REALISATION MEDIA PLAN • Based on written briefing by client • Breakdown of media plan: • Goal of campaign • Target audience • Client- / consumer journey • Channel information • Reach and estimated budget • Proposal • If necessary, a meeting can be set-up to discuss the media plan in more detail
  8. 8. REALISATION OVERVIEW Implement and monitor campaigns Optimize and adjust campaigns Report results of campaigns Discuss results with client. Client provides feedback. • Online Marketing Desk manages its campaigns proactively:
  9. 9. PROPOSAL INFORMATION PROPOSAL guidelines • Prices are in Euro (€) • Invoicing and payment will be done in advance. • Any stated rates in a plan do not include VAT. • Excluding costs regarding the development of campaign material such as banners and tools/software unless otherwise expressly stated in the proposal. • Transparent pricing; media purchase price is invoice price. Included are the costs for campaign setup, optimisation, reports, tool and service charge. • Campaign management is based on a continuous feedbackloop. (KPI’s defined prior to the start of campaign) • Periodical evaluation in order to cooperate optimally with client.
  10. 10. ONLINE MARKETING DESKCONTACT • onlinemarketingdesk@africabusinesscommunities.com • 0031-629-06 87 83 We know Africa. We Reach Africa.

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