1. Nutrition Labeling and Claims
in
Indonesia
Tetty Helfery Sihombing
Director of Food Product Standardization,
National Agency for Drug and Food Control-Republic of Indonesia
Seminar and Workshop on Nutrition Labeling, Claims and Communication
Strategies for the Consumers
September 20-21, 2010 , Kuala Lumpur, Malaysia

2. Outline
Introduction
Labeling :
Nutrition and Claims
Communication for
the Consumers
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3. Introduction
Food Labeling :
scientific justification,
creativity (art, communication techniques, expression),
misleading (different level of consumer’s knowledge)
1.919.440 km2 218,868,791 people/ 2005
17.504 islands/2004
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4. Food Labeling
Industry Government Consumers
• Information about • Consumer’s • Consumer’s right
the product protection • Product’s identity
• Education to the • Fair practice in • Eye catching
consumer food trade • Decision making
• Marketing vehicle
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5. Food Labeling (cont.)
Shared responsibilities:
Food Producers
Consumers Experts
Univ, Codex,etc
Government
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6. Labeling (cont.)
Consumer’s expectations:
* Safety
* Quality
* Benefit
Food Producer’s Responsibility:
* Implementation of GMP, HACCP, ISO, etc
* Implementation of standards and regulations
* Research, studies
Government Role:
* Preparing guidelines, standards, regulations, Act/Law
* Pre-market evaluation and Post-market control with
the support of experts
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7. Nutrition Labeling
Guidelines on Nutrition Information Uses on
Food Label - 2005
Consumer has the right to have the truth and not
misleading information;
Nutrition labeling is mandatory for food
states that the food contains vitamin, mineral and or other
added nutrients; or
regulated to be enriched with vitamin, mineral and or any other
nutrients.
7
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8. Peraturan
Kepala Badan
Pengawas Obat dan
Makanan RI No.
HK.00.06.51.0475
DIREKTORAT STANDARDISASI PRODUK PANGAN
DEPUTI BIDANG PENGAWASAN KEAMANAN PANGAN DAN BAHAN BERBAHAYA
BADAN PENGAWAS OBAT DAN MAKANAN
REPUBLIK INDONESIA
2004 8

9. Nutrition labeling (cont.):
Format : different target group (infant),
consume with other food (cereal with milk),
label space
Expression : Per serving and Per 100 g/
per 100 kcal (for infant formula),
percentage to RDA
Other nutrient may state :
“Contain ..... “
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10. Nutrition Labeling (cont.):
Mandatory Nutrients that must be included
in the Nutrition Information Panel :
Total Energy
Total fat
Protein
Total Carbohydrate
Sodium
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11. Mandatory in case :
Energy from fat > 0,5 gram (4,5k kal) per serving
Saturated fat > 0,5 g per serving
Trans fatty acids > 0,5 g per serving
Claim of fat, fatty acids, cholesterol
Cholesterol >2 mg
Dietary fiber >0,5g
Sugars >1 g
Claim of sugars or sweetener
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12. Round up (calculation per serving)
example:
Energy: < 5 kcal 0
5 – 50 kcal: 23 kcal 25
>50 kcal: 266 kcal 270
Fat : < 0,5 g 0
0,5 – 5 g: 4,2 g 4
>5 g: 11,7 g 12
Protein: < 0,5 g 0
>0,5 g: 1,2 g 1
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13. INFORMASI NILAI GIZI
Nutrition Labeling Takaran saji ……. (URT) ......... (g/ml)
Jumlah Sajian per Kemasan : …….
(format) JUMLAH PER SAJIAN
Energi Total … kkal Energi dari Lemak ... kkal
Energi dari Lemak jenuh ... kkal
% AKG *
Lemak Total …. g …….. %
Lemak Jenuh …. g ……… %
Lemak tidak jenuh tunggal …. g
Lemak tidak jenuh ganda g
Lemak trans …. g
Kolesterol …. mg …….. %
Protein …. g …….. %
Karbohidrat Total …. g …….. %
Serat pangan …. g …….. %
Serat pangan larut …. g
Serat pangan tidak larut …. g
Gula …. g
Gula alkohol …. g
Karbohidrat lain …. g
Natrium …. mg …….. %
Kalium …. mg …….. %
Vitamin A …….. %
Vitamin C …….. %
Blue : mandatory Vitamin lain …….. %
Red : mandatory with Kalsium …….. %
specific requirements Zat Besi …….. %
Mineral lain …….. %
Green : voluntary
NADFC-Indonesia Persen AKG berdasarkan mungkin lebih tinggi 2000
*
kkal. Kebutuhan energi anda
kebutuhan energi
13
atau
lebih rendah.

14. Functional Food
In 2005, Indonesia has established the regulation on
Functional Food.
The definition of Functional Food :
Process food contains one or more functional
components based on scientific assessment has
certain physiological functions, beyond the basic
functionality, proven to have beneficial health effect
and has no negative effect and mentioned
approved health claims.
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15. Type of claim:
Nutrient Content Claim
Nutrient Function Claim
Health Benefit Claim
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16. The Functional component has approved :
Vitamin Cholin, Lesitin and
Mineral Inositol
Sugar alcohol Carnitine and
Unsaturated fatty acid Squalen
Peptide and protein Isoflavon (soybean)
Amino Acid Phytosterol and
Dietary fiber Phytostanol
Prebiotic
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Probiotic

17. Claims
Claims other than those approved by the
government may be considered with submitting
scientific evidence and will be assessed by Tim
Mitra Bestari (peer reviewer)
Tim Mitra Bestari (peer reviewers) is a group of
experts established by the Head of the Agency to
conduct safety and benefit assessment
Tim Mitra Bestari consists of Pediatricians, other
Specialists, Pharmacology, Nutrition and Food
Technology.
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18. CURRENT STATUS
Today, Indonesia is developing some
regulation such as :
nutrition and health claim regulations (as
revision for functional food regulation)
Tolerance level for nutrition labeling
Serving size/ Reference Amount
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19. Communication for the Consumers,
some concern:
???
* Consumer understand the information (scientific
information)
* Consumers make use the nutrition labelling and
claims in selecting the food products?
* Consumer’s protection vs consumer’s education
!!! - Needed
* Survey/ Study
* Consumer’s education
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20. NADFC-Indonesia 20