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Consumer Awareness On Food Labelling Information In Indonesia - 2015

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Consumer Awareness On Food Labelling Information In Indonesia - 2015

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By Halim Nababan, National Agency for Drug & Food Control, Republic of Indonesia, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015

By Halim Nababan, National Agency for Drug & Food Control, Republic of Indonesia, presented at the International Life Sciences Institute Regional Seminar on Understanding Consumer Behaviour, Jakarta, 11 May 2015

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Consumer Awareness On Food Labelling Information In Indonesia - 2015

  1. 1. Consumer’s Awareness on Food Labelling Information Halim Nababan National Agency for Drug and Food Control Republic of Indonesia (BPOM) Presented at ILSI SEA Region Seminar on Understanding Consumer Science and Behaviour Jakarta, 11 May 2015 1
  2. 2. 1 Introduction 2 1 2 3 Food Labelling AGENDA 4 Closing remarks Case Study: Infant Formula Labeling
  3. 3. 1 Introduction 3 1 2 3 Food Labelling AGENDA 4 Closing remarks Case Study: Infant Formula Labelling
  4. 4. Article 25 Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control” (article 25) 4 (1948) Food has significant contribution to a quality life
  5. 5. Food security exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life (CFS Reform Document, 2009) 5 What are the requirements of foods to achieve a quality life? Is there equal access to the required foods in our world?
  6. 6. Food Safety and World Organizations • Food safety is World Bank’s mandate (poverty reduction) • High economically food productions (safe and high quality foods) contributes to poverty reduction • Initiatives: Global Food Safety Partnership (safer food, stronger economies, healthier world) 6 • Food safety as public health priority • WHO Advancing Food Safety Initiatives: Strategic Plan for Food Safety, including Foodborne Zoonoses, for 2013-2022 • Food safety is an integral part of food security • Program focus: improving safe and quality foods along food chain
  7. 7. Food Safety is a Shared Responsibility Government ConsumersProducers All parties should play their important roles to develop food safety according to their functions, including consumers
  8. 8. • Unreported of food borne disease outbreaks • Misuse of hazardous substances • Exceeding ML of food additives and contaminants • Poor hygiene and health behaviors CURRENT SITUATION • Lack of consumer awareness leads to lack consumer participation in food safety • Consumer should have informed choice when selecting foods  food labeling
  9. 9. 1 Introduction 9 1 2 3 Food Labelling AGENDA 4 Closing remarks Case Study: Infant Formula Labelling
  10. 10. 10 Food Labeling Description of the food in the form of images, text, a combination of both, or other forms that are included in the food, incorporated into, attached to, or form part of food packaging Government Regulation Number 69/1999 on Food Labeling and Advertisements (State Gazette of the Republic of Indonesia Number 131/1999, Supplement to State Gazette Number 3867)
  11. 11. 11 Food Labeling • Food labeling aims to provide correct and clear information to the public about packaged food products prior to purchase and/or consumption • Food labels must contain information on the food product correctly and not misleading • Each individual is prohibited from providing information or statements that are not true and/or misleading Act No 18/2012 (Indonesian Food Act) Art. 96-103
  12. 12. 12 • Contains at least information on: – name of the food; ingredient list; net weight /volume; name and address of manufacturer or importer; halal for those required; production date and code; best before date; registration number and code; origins • Labels for certain processed food must include information about the designation, method of use, and / or other information that needs to be known about the impact on human health Act No 18/2012 (Indonesian Food Act) Art. 96-103 Food Labeling
  13. 13. 5 KEYS FOR FOOD SAFETY KEY 3: READ LABEL CAREFULLY Food Labeling • Important Aspect, so it is included in the 5 keys for food safety • Key message: “Labels can serve as a media campaign and provide information on packaged food. Read the information listed on the label because we want food that we choose according to our wishes”
  14. 14. We should determine the understanding of consumer on labeling How effective? KEY 3: READ LABEL CAREFULLY
  15. 15. 1 Introduction 15 1 2 3 Food Labelling AGENDA 4 Closing remarks Case Study: Infant Formula Labelling
  16. 16. 16 • Study where label is important for preparing safe infant formula • Conducted by Directorate for Food Safety Surveillance and Extension • Aim to look at the practices of preparation, feeding and storage of infant formula • Survey was implemented in Central Jakarta and East Jakarta. • Location: Posyandu and health care facilities • Respondents: 137 mothers from 64 posyandu, 48 primary health care, 18 mothers-children hospitals, and 7 hospitals. Study of Infant Formula Milk Powder Preparation Practices, Feeding and Storage in Household and Health Care Facilities (2014)
  17. 17. 17 Several Findings related to labeling More than one third respondents rarely and do not read the label when buying infant formulas N: 137 0 10 20 30 40 50 60 Always Often Sometimes Never Total 57.7 6.6 16.8 19 Percentage Reading the label
  18. 18. 18 Several Findings related to labeling Best-before / Expired date, Nutrition Facts, and Preparation Instruction were of their major attention when buying 0 10 20 30 40 50 60 70 Nutrition information Expired date Instruction Ingredients No more Important (%) 18 64 12.6 5.4 0 Percentage Information for respondent N: 137
  19. 19. 19 Several Findings related to labeling 93% 7% Knowing Storing instruction on the label Yes No N: 137 83% 1% 4% 12% Follow the instruction Always Often Sometim es N: 128 93% of respondents already knew the instructions on storing. However, 17% of them do not always follow the instruction
  20. 20. 20 Several Findings related to labeling 77% 6% 3% 14% Following the instruction Always Often Someti mes 97% 3% Knowing Preparation Instruction on the Label Yes No 97% of respondents already know there are instructions on preparing. However, 33% of them do not always follow the instruction N: 133 N: 137
  21. 21. 21 Several Findings related to labeling Always 72% Often 11% Sometimes 7% Never 10% Cleaning the table before preparationN: 137 Instruction on the label mentioned that prior to preparation, table should be cleaned. 72% respondents mentioned that they always clean the preparation table
  22. 22. 22 Several Findings related to labeling Always 73% Often 3% Sometimes… Never 2% Wash hands before preparation N: 137 20% 78% 1% 1% How to wash hands Use of water Use of water and soap Use of hand gel Use of wet tissues N: 134 Washing hands is also one of information on the label, but not all respondents wash their hands before preparation. For those who wash their hands, only 78% of respondents use water and soap
  23. 23. 23 Several Findings related to labeling On the label, storage time of infant formula is not more than 2 hours. Of 137 respondents, there were 49 respondents who store their infant formula. 45 respondents store for 2 hours and less. There were 4 respondents store more than 2 hours. 0 10 20 30 40 50 60 70 80 90 100 ≤120 minutes > 120 minutes Percentage 91.8 8.2 Percentage Storage time for infant formula after consumed N: 49
  24. 24. 1 Introduction 24 1 2 3 Food Labelling AGENDA 4 Closing remarks Case Study: Infant Formula Labelling
  25. 25. Closing remarks • Label on processed food is compulsory • Label must provide true information and not misleading • However, not all consumer are aware of the importance of labels • Promotion on labeling awareness should be strengthened 25
  26. 26. Terima Kasih 26

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