Ve Interactive is a digital marketing company that provides ecommerce solutions to help reduce cart abandonment and improve online sales. It has offices in 21 countries and works with over 10,000 clients globally. The document outlines Ve Interactive's core products like VeCapture and Ve Contact, as well as its acquisitions, growth, capabilities in areas like traffic generation, retargeting, and analytics. It positions Ve Interactive as a leader in maximizing online performance and sales through a suite of integrated conversion applications.
2. Ve Interactive I 2
Timeline
Development
of core
process -
VeCapture
First product -
Ve Contact
Launched
Acquired dynamic
advertising
provider adGenie
Acquired media
trading company GDM
Acquired data
visualization company
qunb
Asian offices
established
Dedicated
engineering hubs
established
USA office
established
Brazil office
established
Multiple
European
offices
established
Featured in FT
as a “unicorn”
tech company
with a $2.8b
valuation
Offices in 21
countries
2009
2010
MAY 2011 2012 2013 2014
2014
JUN
2014
NOV
2015
JUN
3. Ve Interactive I 3
Interactive today…
120,000,000
Consumer User Journeys
US$1,000,0000,000
Attempted Transaction per Hour
15%
Of World’s Online Purchases
US$1,000,0000,000
Recovered Sales in 2014
4. Ve Interactive I 4
The eCommerce Challenge
5%
Natural Return Rate
4,000,000,000,000
Revenue left in shopping carts
Sources: Business Insider 2014, eMarketer 2014
545,000,000,000
Spent on paid media
13.625%
Natural Return Rate
5. Ve Interactive I 5
Calculated Abandonment Rates
86%
Travel
70%
Software
75%
Retail
69%
Finance
Source: Ve Interactive worldwide
6. Ve Interactive I 6
Conversion Apps
Home BasketProduct Order
Traffic
Generation
Traffic Recovery
Checkout
ü Simple copy/paste implementation via VeConnect container tag
ü Free to install, no fixed fees and no long term obligations
Bounce Rate
Reduction
Site Exit
Reduction
Basket Abandonment
Reduction
Checkout
Exit
7. Ve Interactive I 7
Maximizes Online Performance
On-site Engagement
Segmented on-site engagement unique to the user
Remarketing
Re-engage users through email remarketing and
display ad retargeting
New Traffic
Programmatic ad buying for quality traffic
8. Ve Interactive I 8
VeAds Traffic and Awareness
Drive quality new traffic to your site with display advertising.
Deliver successful ad campaigns that meet all advertiser KPIs.
ü Campaigns focused on a data-led buying model
ü Pre-campaign analysis to determine targeting
ü Behavioural templates based on current customers
ü Drive a wider audience group to your site
ü Collective learning of behavioural templates
ü Continuous optimisation of your campaigns
9. Ve Interactive I 9
Scale and Reach
ü VeAds has access to all major
exchanges and networks
ü Access impressions to target your
audience across connected devices
ü Access over 90% of inventory – Not
just Google Display Network
11. Ve Interactive I 11
Retargeting
Retargeting:
ü Unconverted users enter into retargeting strategy
ü Retargeting strategies are created based on
interaction
ü Bespoke strategies ensure optimum performance
ü Dynamic creative maximise relevance and
engagement
ü Frequency capping and audience exclusions
ensure brand safety
12. Ve Interactive I 12
VeAds Overview
Drive new Traffic
Generate brand awareness through programmatic display advertising
Brand Safe
Target ads that are in the right place and brand safe
In View
Ensure ads are in view on webpages,ensure thatimpressions are in view
by users
Frequency capping
Target your audience atthe right time with the rightcreative
Site
Target specific key sites of relevance
Social
Target users across Facebook with news feed and righthand side creative
Time
Deliver ads when consumption is higheston the most relevantchannels
Category
Over 400 categories targetads to relevantcategories to ensure your ads are
targeted to the most relevantaudience.E.g. Cosmetics,Beauty, Skincare
Location
Geo location targeting to cities and towns and geo fence for mobile ads
Keywords
Target keywords such as “make-up” or “skin care”, ads will appear on
content that contains your keyword for the highestrelevance
13. Ve Interactive I 13
Assist
VeAssist reduces your bounce rate, which can often be
as high as 50%
ü Self-learns site’s entire product categories and index
ü With visible keywords, nearest match logic is applied
ü Displays exact product match logic through search
terms
ü Powerful auto-fill inventory search box and easy
navigation for fast product referencing
14. Ve Interactive I 14
Prompt/ Chat
Re-engage your customers before they abandon your
site with VePrompt website overlays.
ü Dynamically delivers targeted messaging based on
customer behaviour and advanced criteria filters
ü Delivers promo codes for increasing conversions
ü Design layer is fully adaptable to your brand
ü Full control of when the overlays fire including exit
click, intent to exit and idle time
15. Ve Interactive I 15
Contact
Responsive email. Encourage people back to your site
ü Personalised content for each email including subject
line, images and product information
ü Criteria filtering enables unlimited data segmentation
and simultaneous delivery of multiple-targeted
campaigns
ü Send multiple variations of your email via cascade
function
ü Deliver responsive, device-agnostic, cross-platform
campaigns
16. Ve Interactive I 16
Insight
Actionable Analytics improve customer experience and help optimize your product offering
Funnel Analysis
Field By Field
Basket Analysis
Day by Day
Product Analysis
Product By Product
17. Ve Interactive I 17
Call to Action
USP
ü Suite of Applications in One Platform
ü Simple Integration
ü Dedicated Account Manager
ü Unlimited Criteria Filtering
ü Unlimited Creative Update
ü Sector-Specific Knowledge
ü Performance Model
ü Enterprise Model with VeAds!
Benefit
ü Easier management & pay only once
ü Continuous incremental revenue through
continual optimization
ü Better performance with relevant
information for your customers
ü Seasonal updates and promotions
ü Optimize to better the industry
ü Risk free, ROI guaranteed cost model
ü Drive highly targeted, high volume traffic
for revenue increase
