1. Get Found with an Effective SEO Strategy

2. Adriani Leon
@adrianileon
Community Outreach Manager for
Wix Lounge SF
Been with Wix for 2.5 years
Passionate about Education and
Supporting Entrepreneurs
Native Spanish Speaker
Started as Call Center Agent

4. Introduction to SEO
1 - What do Search Engines do?
2 - What does SEO even mean?
3 - SEO Success Factors
4 - Debunk SEO Myths

5. 1.The Role of the Search Engine

7. Context:
● What you type in
● “How you type it in”
● Typos
● Synonyms
● Location
● Previous Search
History

8. The Role of the Search Engine
Crawling and Indexing
Context
Relevancy and Ranking

9. searchengineland.com
RANKING

10. SEO
Search Engine Optimization
In a nutshell the idea is that you would make
sure to provide text about your site in key areas
to help search engines understand your site
better.

11. searchengineland.com
RANKING

12. search engines evolve
Each search engine has its own unique
algorithm. The algorithms change in order to
stay above the fray, providing answers that are
relevant and trustworthy.

13. ● Location, Location, Location
● Forget about Key“words,” go for the “long-tail”
Research, research, and more
Research

14. ● A/S/L
● Where do they hang out? Pinterest? Twitter? Reddit?
● What is important to this audience?
● What do you provide for them and what would they value in
that relationship?
Think like your audience, talk like
your audience

16. Free Tools from Google: Adwords,
Keyword Tool, Analytics

21. Welcome to my restaurant.
Here you can find all the information
you’ll need in order to eat our
famous dishes
Bad SEO, Good SEO
VS
This is an ITALIAN RESTAURANT in SYDNEY.
Here you can find our menu, make reservations
and everything you’ll need in order to enjoy our
HAND MADE PASTA

23. ● “Fat-Finger Design”
● Enable Mobile Port
● Page Speed
Mobile Update

24. SEO CHECKLIST
Length of Text
Find a balance. You want to be as descriptive as possible without over spamming your site with too much
text that people won’t read or seem spammy to google.
Title and Header or Headings
AKA the H1 tag, Make sure to write descriptive sentences as much as possible in the H1, H2, H3.
Mobile
Is your site friendly to small screens? Text large enough? Links far away from each other enough so that
they are easy to click on? Flash elements?
Page Speed
Does your site take too long to load? Slow loading time can be cause by having image files that are too
large or perhaps you just have too many. Do you have a lot of widgets on your page? Keep only the
essentials.
Images
Look through your images, make sure that you take advantage of the title and “alt text” area to plug in
some keywords. Always be sure that the title of your image is still a correct representation of the image we
see.
Navigation
Is it easy for people to get to the various pages of your site to find the information that they need? Make
sure to make navigation simple and visible!

25. Here’s a quick test…
See your site the way google sees
it

29. 4. SEO Myths and Bad Practices

30. Don’t try to hide keywords either by adding them only to the
code nor by making them transparent or putting them in super
small text AKA “CLOAKING”
Don’t title your images with a bunch of keywords that do not
describe what’s actually on the image.
Don’t write the same keywords over and over again AKA
“Keyword Stuffing”
Don’t create extra pages just for the sake of more keywords.
Using Flash for any of your media or content.
Do not have a fake website or business by another name to try
to generate multiple leads AKA “Domain Parking”
Thou shalt not commit these SEO
atrocities:

31. Resources
Read more about SEO
In-depth overview of SEO: http://moz.com/beginners-guide-to-seo
Overview of how to optimize for mobile: http://moz.com/learn/seo/mobile-optimization
SEO Periodic Table of Success Factors: http://searchengineland.com/seotable
Google Webmaster Tools
Test the Mobile friendliness of your site: https://www.google.com/webmasters/tools/mobile-friendly/
Submit your URL to google: https://www.google.com/webmasters/tools/submit-url
Remove a link from google: https://www.google.com/webmasters/tools/removals
Google Trends: http://www.google.com/trends/
How to use Keyword Tools: https://support.google.com/adwords/answer/2999770?rd=1
Speed:
Run a website Speed Test: http://www.webpagetest.org/

32. Thank You
Adriani Leon
Community Outreach Manager
adriani@wix.com
Wix Support
1-800-600-0949
support@wix.com