Adriana Stein's BrightonSEO Presentation includes information on:
– The latest algorithm updates related to search intent
– The importance of aligning B2B search intent with purchase intent
– Examples of B2B vs B2C search intent and how to distinguish them
– How this applies to keyword research and content production
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Google August 2021 Page
Experience Update
Focus on UX and search intent
Less importance on brand size/
Credibility and more UX
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Related keywords
customer service chatbot, 590
customer service and support automation, 50
automated customer support services, 20
automated customer support system, 20
38. @adrianakstein | #brightonSEO
SEO content title
Unlock the Power of Customer
Support Automation with the
Leading Customer Service Chatbot
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Body: It’s important to provide 24/7
customer support, so that people can
get answers to their questions whenever
they need them and however they need
them.
46. @adrianakstein | #brightonSEO
Related keywords
Conversational ai chatbot, 140
Conversational ai and chatbots, 40
Conversational chatbot platform, 40
Conversational ai chatbot platform for websites, 30
Conversational chatbot solution, 20
47. @adrianakstein | #brightonSEO
SEO content title
Experience a Conversational AI Chatbot
that Automates Customer Support and
Increases Conversion Rates
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H1: Experience a Conversational AI
Chatbot that automates customer
support and increases conversion rates
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Body: Our Conversational AI Chatbot
automates sales and customer support
on your website by using the
relationship-building tactics that happen
with in-person shopping.